Social network Audience in Canada
Social network has an estimated audience of 12,261,086 people in Canada. 52.4% are female, 47.6% are male, average age 40.0. Top regions: Ontario, Quebec, British Columbia. Top brand affinities: Real property, Western Union, Duvet, Zulily, Image scanner.
The average Social network fan in Canada is 40.0 years old, balanced, and lives primarily in Ontario. The audience is concentrated in Ontario, Quebec, British Columbia. Top brand affinities include Real property, Western Union, Duvet, with strongest over-indexing on Real property (1.59× the country average). Demographically, the Social network audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 10 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Topic · Subtype: Lifestyle cluster
Demographics of Social network fans
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 40.0 |
| Estimated audience size | 12,261,086 |
Audience persona
The typical Social network fan in Canada is balanced, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 8,517,755 | 1.66× |
| Quebec | 2,885,465 | 0.98× |
| British Columbia | 2,722,160 | 1.48× |
| Alberta | 1,841,745 | 1.22× |
| Manitoba | 446,018 | 0.97× |
| Saskatchewan | 361,501 | 0.93× |
| Nova Scotia | 334,231 | 0.91× |
| New Brunswick | 236,311 | 0.83× |
| Newfoundland and Labrador | 159,216 | 0.85× |
| Prince Edward Island | 54,010 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Real property | 1.59× | Home & Garden |
| Western Union | 1.5× | Business & Career |
| Duvet | 1.54× | Home & Garden |
| Zulily | 1.61× | Kids & Family |
| Image scanner | 1.56× | Technology & Electronics |
| Diplomacy | 1.79× | Politics & Society |
| Italo disco | 1.85× | Music & Radio |
| World Vision International | 1.88× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Convenience Orientation | PREMIUM | 1.1 |
| Extroversion | THRILL | 1.09 |
| Family Orientation | CONSERVATISM | 1.09 |
| Need for Security | CONSERVATISM | 1.06 |
| Individualism | JOY | 1.05 |
| Sustainability | BALANCE | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
See Social network audiences in other countries
More Lifestyle cluster audiences in Canada
- Entertainment (22,290,233)
- Business and industry (21,309,471)
- Food and drink (21,077,113)
- Arts and music (21,063,262)
- Sports (20,983,256)
Frequently asked questions
How many fans does Social network have in Canada?
Social network has an estimated audience of 12,261,086 people in Canada, concentrated in Ontario and Quebec.
What is the gender split and age of Social network fans?
52.4% of Social network fans are female, 47.6% are male, with an average age of 40.0 years.
Which brands do Social network fans like most?
Social network fans show strongest brand affinity for Real property (1.59×), Western Union (1.5×), and Duvet (1.54×) over the country average.
Where do Social network fans live in Canada?
Social network fans in Canada are most concentrated in Ontario (reach 8,517,755), Quebec (reach 2,885,465), and British Columbia (reach 2,722,160). These three regions account for the largest share of the active audience.
What other brands do Social network fans also like?
Beyond Social network itself, the audience over-indexes on Western Union (1.5×), Duvet (1.54×), Zulily (1.61×), and Image scanner (1.56×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.