A data profile of the people who buy, follow and care about Social network in Canada — modelled from more than twelve digital signal sources. Social network has an estimated audience of 12,261,086 people in Canada.
The average Social network fan in Canada is 40.0 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec, British Columbia.
Top brand affinities include Real property, Western Union, Zulily, with strongest over-indexing on Real property (1.59× the country average).
Demographically, the Social network audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Convenience Orientation, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 8 brand affinities and 10 regions tracked by Rascasse.
The typical Social network fan in Canada is balanced, around 40.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Real property.
The key figures that characterise the Social network profile in Canada.
52.4% are female, 47.6% are male, average age 40.0.
| Metric | Value |
|---|---|
| Female | 52.4% |
| Male | 47.6% |
| Average age | 40.0 |
| Estimated audience size | 12,261,086 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 18% | |
| 30-39 | 19% | |
| 40-49 | 21% | |
| 50+ | 23% |
of the worldwide Social network audience comes from Canada.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
Where the Social network audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Ontario | ~8.5M | 1.66× | |
| 02 | British Columbia | ~2.5M | 1.48× | |
| 03 | Alberta | ~2M | 1.22× | |
| 04 | Quebec | ~3M | 0.98× | |
| 05 | Manitoba | ~400K | 0.97× | |
| 06 | Saskatchewan | ~400K | 0.93× | |
| 07 | Nova Scotia | ~300K | 0.91× | |
| 08 | Prince Edward Island | ~50K | 0.90× | |
| 09 | Newfoundland and Labrador | ~200K | 0.85× | |
| 10 | New Brunswick | ~200K | 0.83× |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | World Vision International | Politics & Society | 1.88× | ||
| 02 | Italo disco | Music & Radio | 1.85× | ||
| 03 | Diplomacy | Politics & Society | 1.79× | ||
| 04 | Zulily | Kids & Family | 1.61× | ||
| 05 | Real property | Home & Garden | 1.59× | ||
| 06 | Image scanner | Technology & Electronics | 1.56× | ||
| 07 | Duvet | Home & Garden | 1.54× | ||
| 08 | Western Union | Business & Career | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.10× | |
| Extroversion | THRILL | 1.09× | |
| Family Orientation | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.82× | |
| Design Affinity | PREMIUM | 0.86× | |
| Mindfulness | BALANCE | 0.90× |
Social network has an estimated audience of 12,261,086 people in Canada, concentrated in Ontario and Quebec.
52.4% of Social network fans are female, 47.6% are male, with an average age of 40.0 years.
Social network fans show strongest brand affinity for Real property (1.59×), Western Union (1.5×), and Zulily (1.61×) over the country average.
Social network fans in Canada are most concentrated in Ontario (reach ~8.5M), Quebec (reach ~3M), and British Columbia (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Social network itself, the audience over-indexes on Western Union (1.5×), Zulily (1.61×), Duvet (1.54×), and Image scanner (1.56×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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