A data profile of the people who buy, follow and care about Social network in Italy — modelled from more than twelve digital signal sources. Social network has an estimated audience of 29,866,496 people in Italy.
The average Social network fan in Italy is 42.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include WhatsApp, Personal finance, Wikipedia, with strongest over-indexing on WhatsApp (2.03× the country average).
Demographically, the Social network audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Community Orientation, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Social network fan in Italy is balanced, around 42.8 years old, with strong Community Orientation tendencies and a notable affinity for WhatsApp.
The key figures that characterise the Social network profile in Italy.
52.8% are female, 47.2% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 52.8% |
| Male | 47.2% |
| Average age | 42.8 |
| Estimated audience size | 29,866,496 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 28% |
of the worldwide Social network audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.1% |
| Brazil | 5.1% |
| Italy | 4.9% |
Where the Social network audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~3.5M | 1.32× | |
| 02 | Puglia | ~2.5M | 1.29× | |
| 03 | Campania | ~4M | 1.25× | |
| 04 | Calabria | ~1M | 1.20× | |
| 05 | Lazio | ~4.5M | 1.19× | |
| 06 | Lombardy | ~6M | 1.11× | |
| 07 | Piedmont | ~2.5M | 1.11× | |
| 08 | Tuscany | ~2M | 1.04× | |
| 09 | Veneto | ~2.5M | 1.03× | |
| 10 | Basilicata | ~300K | 0.98× | |
| 11 | Abruzzo | ~600K | 0.97× | |
| 12 | Friuli-Venezia Giulia | ~500K | 0.95× | |
| 13 | Emilia-Romagna | ~2.5M | 0.94× | |
| 14 | Marche | ~700K | 0.94× | |
| 15 | Sardinia | ~800K | 0.91× | |
| 16 | Umbria | ~400K | 0.89× | |
| 17 | Molise | ~100K | 0.89× | |
| 18 | Aosta Valley | ~70K | 0.89× | |
| 19 | Liguria | ~700K | 0.86× | |
| 20 | Trentino-Alto Adige/Südtirol | ~400K | 0.76× |
The strongest cross-interests of the Social network audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Breastfeeding | Kids & Family | 2.28× | ||
| 02 | Wikipedia | Internet & Social Media | 2.26× | ||
| 03 | Satire | Literature | 2.21× | ||
| 04 | Mediaset | Technology & Electronics | 2.15× | ||
| 05 | Improvisation | Music & Radio | 2.08× | ||
| 06 | New Testament | Politics & Society | 2.07× | ||
| 07 | Internet & Social Media | 2.03× | |||
| 08 | Tinder | Internet & Social Media | 2.02× | ||
| 09 | Rose | Home & Garden | 1.92× | ||
| 10 | Champagne | Food & Beverages | 1.91× | ||
| 11 | General practitioner | Health | 1.89× | ||
| 12 | Dentistry | Business & Career | 1.88× | ||
| 13 | Subway Surfers | Games | 1.87× | ||
| 14 | Eni | Cars & Mobility | 1.81× | ||
| 15 | Volunteering | Politics & Society | 1.74× | ||
| 16 | Doctor of Medicine | Business & Career | 1.68× | ||
| 17 | Personal finance | Business & Career | 1.57× | ||
| 18 | Broadcasting of sports events | Movies & TV | 1.56× | ||
| 19 | Instant messaging | Internet & Social Media | 1.55× | ||
| 20 | Singer-songwriter | Music & Radio | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.15× | |
| Social Media Usage | JOY | 1.09× | |
| Convenience Orientation | PREMIUM | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.89× | |
| Price Sensitivity | PREMIUM | 0.90× | |
| Mindfulness | BALANCE | 0.92× |
Social network has an estimated audience of 29,866,496 people in Italy, concentrated in Lombardy and Lazio.
52.8% of Social network fans are female, 47.2% are male, with an average age of 42.8 years.
Social network fans show strongest brand affinity for WhatsApp (2.03×), Personal finance (1.57×), and Wikipedia (2.26×) over the country average.
Social network fans in Italy are most concentrated in Lombardy (reach ~6M), Lazio (reach ~4.5M), and Campania (reach ~4M). These three regions account for the largest share of the active audience.
Beyond Social network itself, the audience over-indexes on Personal finance (1.57×), Wikipedia (2.26×), Mediaset (2.15×), and Volunteering (1.74×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Social network. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.