Rascasse Audience Intelligence

Doctor of Medicine Audience in Italy

A data profile of the people who buy, follow and care about Doctor of Medicine in Italy — modelled from more than twelve digital signal sources. Doctor of Medicine has an estimated audience of 4,082,136 people in Italy.

The average Doctor of Medicine fan in Italy is 44.2 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Campania.

Top brand affinities include Clinic, Bachelor of Medicine, Bachelor of Surgery, United States Medical Licensing Examination, with strongest over-indexing on Clinic (7.1× the country average).

Demographically, the Doctor of Medicine audience skews more female with an average age of 44.2, and over-indexes on personality traits such as Spirituality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Doctor of Medicine fan in Italy is more female, around 44.2 years old, with strong Spirituality tendencies and a notable affinity for Clinic.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Doctor of Medicine profile in Italy.

Audience size
4.1M
in Italy
Gender
68.0%
32.0% male
Age
44.2
average years
Country rank
#1703
Topic in Italy
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Doctor of Medicine fans

68.0% are female, 32.0% are male, average age 44.2.

Fig. 02

Gender split

68.0%
Female
32.0%
Male
Demographic split for Doctor of Medicine audience in Italy
MetricValue
Female68.0%
Male32.0%
Average age44.2
Estimated audience size4,082,136
Fig. 03

Age distribution

Ø 44.2
average years
Age distribution of the Doctor of Medicine audience in Italy
Age bracketShare%
16-1910%
20-2914%
30-3922%
40-4924%
50+30%
Fig. 04

Worldwide distribution

8.8%

of the worldwide Doctor of Medicine audience comes from Italy.

Worldwide audience distribution share by country for Doctor of Medicine
CountryShare
United States16.2%
Italy8.8%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Doctor of Medicine audience in Italy is strongest.

Fig. 05

Top regions by affinity

Doctor of Medicine fans by region: top regions in Italy
#RegionReachAffinity×
01Molise~20K1.16×
02Abruzzo~90K1.04×
03Umbria~70K1.04×
04Friuli-Venezia Giulia~80K1.03×
05Basilicata~40K1.03×
06Trentino-Alto Adige/Südtirol~80K1.02×
07Sardinia~100K1.01×
08Aosta Valley~10K1.00×
09Calabria~100K0.99×
10Liguria~100K0.99×
11Marche~100K0.99×
12Sicilia~300K0.95×
13Puglia~300K0.95×
14Piedmont~300K0.94×
15Tuscany~300K0.94×
16Campania~400K0.93×
17Emilia-Romagna~300K0.93×
18Veneto~300K0.93×
19Lazio~500K0.91×
20Lombardy~600K0.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Doctor of Medicine audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Doctor of Medicine audience
#·InterestCategoryAffinity×
01Bachelor of Medicine, Bachelor of SurgeryBusiness & Career10.29×
02United States Medical Licensing ExaminationPolitics & Society8.91×
03Doctor of Osteopathic MedicineBusiness & Career7.18×
04ClinicHealth7.10×
05General practitionerHealth6.69×
06NursingBusiness & Career4.30×
07PhysicianBusiness & Career3.35×
08AnatomyHealth3.15×
09Message in a Bottle (film)Movies & TV2.94×
10DoorHome & Garden2.93×
11LeggoNews2.54×
12LawBusiness & Career2.50×
13EmploymentBusiness & Career2.49×
14PoliticsPolitics & Society2.34×
15MedicineBusiness & Career2.26×
16SocietyPolitics & Society2.19×
17EducationBusiness & Career2.14×
18ScienceBusiness & Career2.07×
19LeisureTravel & Leisure1.94×
20ChildKids & Family1.92×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Doctor of Medicine audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Doctor of Medicine audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE2.21×
TraditionCONSERVATISM1.68×
CreativityOPEN1.44×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Doctor of Medicine audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.79×
Early Adopter MentalityPOWER0.84×
Urban LifestyleOPEN0.91×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Doctor of Medicine have in Italy?

Doctor of Medicine has an estimated audience of 4,082,136 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Doctor of Medicine fans?

68.0% of Doctor of Medicine fans are female, 32.0% are male, with an average age of 44.2 years.

03

Which brands do Doctor of Medicine fans like most?

Doctor of Medicine fans show strongest brand affinity for Clinic (7.1×), Bachelor of Medicine, Bachelor of Surgery (10.29×), and United States Medical Licensing Examination (8.91×) over the country average.

04

Where do Doctor of Medicine fans live in Italy?

Doctor of Medicine fans in Italy are most concentrated in Lombardy (reach ~600K), Lazio (reach ~500K), and Campania (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Doctor of Medicine fans also like?

Beyond Doctor of Medicine itself, the audience over-indexes on Bachelor of Medicine, Bachelor of Surgery (10.29×), United States Medical Licensing Examination (8.91×), General practitioner (6.69×), and Message in a Bottle (film) (2.94×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Doctor of Medicine. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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