A data profile of the people who buy, follow and care about Leggo in Italy — modelled from more than twelve digital signal sources. Leggo has an estimated audience of 14,828,299 people in Italy.
The average Leggo fan in Italy is 45.8 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Demographically, the Leggo audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
The key figures that characterise the Leggo profile in Italy.
64.0% are female, 36.0% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 45.8 |
| Estimated audience size | 14,828,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 23% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Leggo audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 95.2% |
| Australia | 0.7% |
| Switzerland | 0.6% |
Where the Leggo audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~5.5M | 4.02× | |
| 02 | Campania | ~2M | 1.32× | |
| 03 | Lombardy | ~3M | 1.20× | |
| 04 | Abruzzo | ~400K | 1.15× | |
| 05 | Veneto | ~1.5M | 1.08× | |
| 06 | Piedmont | ~1M | 1.07× | |
| 07 | Puglia | ~1M | 0.96× | |
| 08 | Sardinia | ~400K | 0.88× | |
| 09 | Calabria | ~400K | 0.84× | |
| 10 | Umbria | ~200K | 0.84× | |
| 11 | Tuscany | ~800K | 0.83× | |
| 12 | Molise | ~60K | 0.81× | |
| 13 | Marche | ~300K | 0.77× | |
| 14 | Liguria | ~300K | 0.75× | |
| 15 | Basilicata | ~100K | 0.73× | |
| 16 | Emilia-Romagna | ~900K | 0.72× | |
| 17 | Sicilia | ~900K | 0.69× | |
| 18 | Trentino-Alto Adige/Südtirol | ~200K | 0.55× | |
| 19 | Friuli-Venezia Giulia | ~100K | 0.49× | |
| 20 | Aosta Valley | ~10K | 0.37× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.69× | |
| Family Orientation | CONSERVATISM | 0.66× | |
| Pet Ownership | JOY | 0.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sustainability | BALANCE | 0.00× | |
| Community Orientation | OPEN | 0.00× | |
| Risk Appetite | THRILL | 0.07× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Leggo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.