Leggo Audience in Italy
Leggo has an estimated audience of 14,865,382 people in Italy. 64.0% are female, 36.0% are male, average age 45.8. Top regions: Lazio, Lombardy, Campania.
The average Leggo fan in Italy is 45.8 years old, more female, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Campania. Demographically, the Leggo audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Early Adopter Mentality, Family Orientation.
Category: News · Type: Website / Newspaper / Magazine
Audience demographics of Leggo
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 45.8 |
| Estimated audience size | 14,865,382 |
Leggo fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | ~5.5M | 4.02× |
| Lombardy | ~3M | 1.2× |
| Campania | ~2M | 1.32× |
| Veneto | ~1.5M | 1.08× |
| Piedmont | ~1M | 1.07× |
| Puglia | ~1M | 0.96× |
| Sicilia | ~900K | 0.69× |
| Emilia-Romagna | ~900K | 0.72× |
| Tuscany | ~800K | 0.83× |
| Calabria | ~400K | 0.84× |
| Abruzzo | ~400K | 1.15× |
| Sardinia | ~400K | 0.88× |
| Liguria | ~300K | 0.75× |
| Marche | ~300K | 0.77× |
| Umbria | ~200K | 0.84× |
| Trentino-Alto Adige/Südtirol | ~200K | 0.55× |
| Friuli-Venezia Giulia | ~100K | 0.49× |
| Basilicata | ~100K | 0.73× |
| Molise | ~60K | 0.81× |
| Aosta Valley | ~10K | 0.37× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 0.69 |
| Family Orientation | CONSERVATISM | 0.66 |
| Pet Ownership | JOY | 0.52 |
| Quality Awareness | PREMIUM | 0.51 |
| Indulgence | JOY | 0.49 |
| Creativity | OPEN | 0.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 95.1% |
| Australia | 0.7% |
| Switzerland | 0.6% |
See Leggo audiences in other countries
More News audiences in Italy
- Instagram (31,502,918)
- YouTube (27,281,482)
- WhatsApp (24,365,371)
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
How to read this data
Audience size is the estimated number of people in Italy who actively search for Leggo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.