Rascasse Audience Intelligence

La Repubblica Audience in Italy

A data profile of the people who buy, follow and care about La Repubblica in Italy — modelled from more than twelve digital signal sources. La Repubblica has an estimated audience of 24,089,561 people in Italy.

The average La Repubblica fan in Italy is 42.6 years old, more female, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.

Top brand affinities include Charlotte Casiraghi, Cesare Pavese, Irish dance, with strongest over-indexing on Charlotte Casiraghi (1.58× the country average).

Demographically, the La Repubblica audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Creativity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 18 brand affinities and 20 regions tracked by Rascasse.

The typical La Repubblica fan in Italy is more female, around 42.6 years old, with strong Creativity tendencies and a notable affinity for Charlotte Casiraghi.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Repubblica profile in Italy.

Audience size
24.1M
in Italy
Gender
56.9%
43.1% male
Age
42.6
average years
Country rank
#81
Website / Newspaper / Magazine in Italy
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of La Repubblica

56.9% are female, 43.1% are male, average age 42.6.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for La Repubblica audience in Italy
MetricValue
Female56.9%
Male43.1%
Average age42.6
Estimated audience size24,089,561
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the La Repubblica audience in Italy
Age bracketShare%
16-1913%
20-2915%
30-3922%
40-4923%
50+27%
Fig. 04

Worldwide distribution

77.7%

of the worldwide La Repubblica audience comes from Italy.

Worldwide audience distribution share by country for La Repubblica
CountryShare
Italy77.7%
United States1.9%
Germany1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Repubblica audience in Italy is strongest.

Fig. 05

Top regions by affinity

La Repubblica fans by region: top regions in Italy
#RegionReachAffinity×
01Tuscany~2.5M1.55×
02Emilia-Romagna~3M1.43×
03Piedmont~2.5M1.36×
04Lazio~3.5M1.27×
05Liguria~800K1.20×
06Friuli-Venezia Giulia~500K1.11×
07Sardinia~700K1.10×
08Veneto~2M1.00×
09Marche~600K0.99×
10Abruzzo~500K0.97×
11Lombardy~4M0.90×
12Umbria~300K0.89×
13Sicilia~2M0.87×
14Trentino-Alto Adige/Südtirol~400K0.83×
15Aosta Valley~50K0.83×
16Puglia~1.5M0.79×
17Campania~2M0.78×
18Molise~90K0.76×
19Calabria~500K0.71×
20Basilicata~100K0.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Repubblica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Repubblica audience
#·InterestCategoryAffinity×
01Civil War (comics)Literature1.78×
02Irish danceMusic & Radio1.61×
03CaracallaPolitics & Society1.60×
04Charlotte CasiraghiPolitics & Society1.58×
05Paolo RoversiArts & Culture1.58×
06Piero AngelaMovies & TV1.57×
07Drizzt Do'UrdenGames1.57×
08Cesare PaveseLiterature1.56×
09Vaprio d'AddaTravel & Leisure1.56×
10Jim JarmuschMovies & TV1.55×
11D RicetteWebsite / Newspaper / Magazine1.55×
12Transmitter power outputTechnology & Electronics1.54×
13ReferendumPolitics & Society1.53×
14OneworldTravel & Leisure1.53×
15DegrowthPolitics & Society1.53×
16Le BotaniqueArts & Culture1.53×
17First danceMusic & Radio1.52×
18The Church (band)Music & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Repubblica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by La Repubblica audience · What stands out
TraitClusterDeviationScore
CreativityOPEN0.88×
MindfulnessBALANCE0.87×
Urban LifestyleOPEN0.86×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by La Repubblica audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.70×
Convenience OrientationPREMIUM0.71×
Community OrientationOPEN0.75×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does La Repubblica have in Italy?

La Repubblica has an estimated audience of 24,089,561 people in Italy, concentrated in Lombardy and Lazio.

02

What is the gender split and age of La Repubblica fans?

56.9% of La Repubblica fans are female, 43.1% are male, with an average age of 42.6 years.

03

Which brands do La Repubblica fans like most?

La Repubblica fans show strongest brand affinity for Charlotte Casiraghi (1.58×), Cesare Pavese (1.56×), and Irish dance (1.61×) over the country average.

04

Where do La Repubblica fans live in Italy?

La Repubblica fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~3.5M), and Emilia-Romagna (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do La Repubblica fans also like?

Beyond La Repubblica itself, the audience over-indexes on Cesare Pavese (1.56×), Irish dance (1.61×), Piero Angela (1.57×), and Caracalla (1.6×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for La Repubblica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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