Il Messaggero Audience in Italy
Il Messaggero has an estimated audience of 19,143,127 people in Italy. 56.3% are female, 43.7% are male, average age 45.8. Top regions: Lazio, Lombardy, Campania. Top brand affinities: Il Fatto Quotidiano, La Stampa, Leggo, Il Gazzettino, RomaToday.
The average Il Messaggero fan in Italy is 45.8 years old, more female, and lives primarily in Lazio. The audience is concentrated in Lazio, Lombardy, Campania. Top brand affinities include Il Fatto Quotidiano, La Stampa, Leggo, with strongest over-indexing on Il Fatto Quotidiano (1.63× the country average). Demographically, the Il Messaggero audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Tradition, Spirituality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of Il Messaggero
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 45.8 |
| Estimated audience size | 19,143,127 |
Audience persona
The typical Il Messaggero fan in Italy is more female, around 45.8 years old, with strong Tradition tendencies and a notable affinity for Il Fatto Quotidiano.
Il Messaggero fans by region: top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lazio | ~5.5M | 5.66× |
| Lombardy | ~2M | 0.57× |
| Campania | ~1M | 0.51× |
| Sicilia | ~900K | 0.57× |
| Abruzzo | ~900K | 2.22× |
| Emilia-Romagna | ~900K | 0.57× |
| Puglia | ~800K | 0.64× |
| Tuscany | ~800K | 0.66× |
| Piedmont | ~700K | 0.49× |
| Veneto | ~600K | 0.39× |
| Marche | ~500K | 1.07× |
| Calabria | ~500K | 0.83× |
| Sardinia | ~500K | 0.89× |
| Umbria | ~500K | 1.46× |
| Liguria | ~300K | 0.5× |
| Friuli-Venezia Giulia | ~200K | 0.45× |
| Trentino-Alto Adige/Südtirol | ~200K | 0.44× |
| Molise | ~100K | 1.23× |
| Basilicata | ~100K | 0.62× |
| Aosta Valley | ~20K | 0.31× |
Top brand affinities of Il Messaggero fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Il Fatto Quotidiano | 1.63× | News |
| La Stampa | 1.58× | News |
| Leggo | 1.79× | News |
| Il Gazzettino | 1.7× | News |
| RomaToday | 1.9× | News |
| Charlotte Casiraghi | 2.18× | Politics & Society |
| L'Unione Sarda | 1.89× | News |
| La Nazione | 1.8× | News |
| Il Secolo XIX | 1.56× | News |
| Il Resto del Carlino | 1.61× | News |
| Catherine, Duchess of Cambridge | 1.91× | Politics & Society |
| TorinoToday | 1.52× | News |
| Pension | 1.59× | Business & Career |
| La7 | 1.57× | Movies & TV |
| ForliToday | 1.92× | News |
| MeteoWeb | 1.55× | News |
| BolognaToday | 1.67× | News |
| La Sicilia | 1.55× | News |
| Chinese surname | 1.62× | Politics & Society |
| PerugiaToday | 1.9× | News |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 0.92 |
| Spirituality | BALANCE | 0.9 |
| Creativity | OPEN | 0.9 |
| Need for Security | CONSERVATISM | 0.9 |
| Pet Ownership | JOY | 0.86 |
| Mindfulness | BALANCE | 0.81 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 92.8% |
| Germany | 0.8% |
| Switzerland | 0.7% |
See Il Messaggero audiences in other countries
More Newspaper audiences in Italy
- La Repubblica (24,089,561)
- Corriere della Sera (24,035,604)
- Il Fatto Quotidiano (22,427,313)
- La Stampa (19,248,873)
- La Gazzetta dello Sport (17,822,215)
Frequently asked questions
How many fans does Il Messaggero have in Italy?
Il Messaggero has an estimated audience of 19,143,127 people in Italy, concentrated in Lazio and Lombardy.
What is the gender split and age of Il Messaggero fans?
56.3% of Il Messaggero fans are female, 43.7% are male, with an average age of 45.8 years.
Which brands do Il Messaggero fans like most?
Il Messaggero fans show strongest brand affinity for Il Fatto Quotidiano (1.63×), La Stampa (1.58×), and Leggo (1.79×) over the country average.
Where do Il Messaggero fans live in Italy?
Il Messaggero fans in Italy are most concentrated in Lazio (reach ~5.5M), Lombardy (reach ~2M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
What other brands do Il Messaggero fans also like?
Beyond Il Messaggero itself, the audience over-indexes on La Stampa (1.58×), Leggo (1.79×), Il Gazzettino (1.7×), and RomaToday (1.9×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Il Messaggero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.