A data profile of the people who buy, follow and care about Il Messaggero in Italy — modelled from more than twelve digital signal sources. Il Messaggero has an estimated audience of 19,143,127 people in Italy.
The average Il Messaggero fan in Italy is 45.8 years old, more female, and lives primarily in Lazio.
The audience is concentrated in Lazio, Lombardy, Campania.
Top brand affinities include Il Fatto Quotidiano, La Stampa, Leggo, with strongest over-indexing on Il Fatto Quotidiano (1.63× the country average).
Demographically, the Il Messaggero audience skews more female with an average age of 45.8, and over-indexes on personality traits such as Tradition, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Il Messaggero fan in Italy is more female, around 45.8 years old, with strong Tradition tendencies and a notable affinity for Il Fatto Quotidiano.
The key figures that characterise the Il Messaggero profile in Italy.
56.3% are female, 43.7% are male, average age 45.8.
| Metric | Value |
|---|---|
| Female | 56.3% |
| Male | 43.7% |
| Average age | 45.8 |
| Estimated audience size | 19,143,127 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 12% | |
| 30-39 | 22% | |
| 40-49 | 26% | |
| 50+ | 33% |
of the worldwide Il Messaggero audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 92.9% |
| Germany | 0.8% |
| Switzerland | 0.7% |
Where the Il Messaggero audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lazio | ~5.5M | 5.66× | |
| 02 | Abruzzo | ~900K | 2.22× | |
| 03 | Umbria | ~500K | 1.46× | |
| 04 | Molise | ~100K | 1.23× | |
| 05 | Marche | ~500K | 1.07× | |
| 06 | Sardinia | ~500K | 0.89× | |
| 07 | Calabria | ~500K | 0.83× | |
| 08 | Tuscany | ~800K | 0.66× | |
| 09 | Puglia | ~800K | 0.64× | |
| 10 | Basilicata | ~100K | 0.62× | |
| 11 | Lombardy | ~2M | 0.57× | |
| 12 | Sicilia | ~900K | 0.57× | |
| 13 | Emilia-Romagna | ~900K | 0.57× | |
| 14 | Campania | ~1M | 0.51× | |
| 15 | Liguria | ~300K | 0.50× | |
| 16 | Piedmont | ~700K | 0.49× | |
| 17 | Friuli-Venezia Giulia | ~200K | 0.45× | |
| 18 | Trentino-Alto Adige/Südtirol | ~200K | 0.44× | |
| 19 | Veneto | ~600K | 0.39× | |
| 20 | Aosta Valley | ~20K | 0.31× |
The strongest cross-interests of the Il Messaggero audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Charlotte Casiraghi | Politics & Society | 2.18× | ||
| 02 | ForliToday | News | 1.92× | ||
| 03 | Catherine, Duchess of Cambridge | Politics & Society | 1.91× | ||
| 04 | RomaToday | News | 1.90× | ||
| 05 | L'Unione Sarda | News | 1.89× | ||
| 06 | La Nazione | News | 1.80× | ||
| 07 | Leggo | News | 1.79× | ||
| 08 | Il Gazzettino | News | 1.70× | ||
| 09 | BolognaToday | News | 1.67× | ||
| 10 | Il Fatto Quotidiano | News | 1.63× | ||
| 11 | Chinese surname | Politics & Society | 1.62× | ||
| 12 | Il Resto del Carlino | News | 1.61× | ||
| 13 | Pension | Business & Career | 1.59× | ||
| 14 | La Stampa | News | 1.58× | ||
| 15 | La7 | Movies & TV | 1.57× | ||
| 16 | Il Secolo XIX | News | 1.56× | ||
| 17 | MeteoWeb | News | 1.55× | ||
| 18 | La Sicilia | News | 1.55× | ||
| 19 | Gazzetta di Modena | News | 1.53× | ||
| 20 | TorinoToday | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.92× | |
| Spirituality | BALANCE | 0.90× | |
| Creativity | OPEN | 0.90× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.58× | |
| Risk Appetite | THRILL | 0.64× | |
| Community Orientation | OPEN | 0.65× |
Il Messaggero has an estimated audience of 19,143,127 people in Italy, concentrated in Lazio and Lombardy.
56.3% of Il Messaggero fans are female, 43.7% are male, with an average age of 45.8 years.
Il Messaggero fans show strongest brand affinity for Il Fatto Quotidiano (1.63×), La Stampa (1.58×), and Leggo (1.79×) over the country average.
Il Messaggero fans in Italy are most concentrated in Lazio (reach ~5.5M), Lombardy (reach ~2M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Il Messaggero itself, the audience over-indexes on La Stampa (1.58×), Leggo (1.79×), Il Gazzettino (1.7×), and RomaToday (1.9×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Il Messaggero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.