A data profile of the people who buy, follow and care about TorinoToday in Italy — modelled from more than twelve digital signal sources. TorinoToday has an estimated audience of 4,278,413 people in Italy.
The average TorinoToday fan in Italy is 42.7 years old, more female, and lives primarily in Piedmont.
The audience is concentrated in Piedmont, Lombardy, Emilia-Romagna.
Top brand affinities include Torino F.C., La Stampa, Il Fatto Quotidiano, with strongest over-indexing on Torino F.C. (5.78× the country average).
Demographically, the TorinoToday audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Urban Lifestyle, Convenience Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical TorinoToday fan in Italy is more female, around 42.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Torino F.C..
The key figures that characterise the TorinoToday profile in Italy.
56.7% are female, 43.3% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.7 |
| Estimated audience size | 4,278,413 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 26% |
of the worldwide TorinoToday audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 98.7% |
| Germany | 0.3% |
| United States | 0.2% |
Where the TorinoToday audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Piedmont | ~3M | 14.63× | |
| 02 | Aosta Valley | ~20K | 1.47× | |
| 03 | Lombardy | ~600K | 0.76× | |
| 04 | Liguria | ~90K | 0.75× | |
| 05 | Molise | ~9K | 0.44× | |
| 06 | Emilia-Romagna | ~100K | 0.37× | |
| 07 | Basilicata | ~10K | 0.29× | |
| 08 | Umbria | ~20K | 0.24× | |
| 09 | Calabria | ~30K | 0.22× | |
| 10 | Sardinia | ~30K | 0.22× | |
| 11 | Puglia | ~60K | 0.21× | |
| 12 | Abruzzo | ~20K | 0.21× | |
| 13 | Trentino-Alto Adige/Südtirol | ~20K | 0.20× | |
| 14 | Friuli-Venezia Giulia | ~20K | 0.20× | |
| 15 | Sicilia | ~70K | 0.19× | |
| 16 | Lazio | ~90K | 0.17× | |
| 17 | Marche | ~20K | 0.17× | |
| 18 | Tuscany | ~40K | 0.15× | |
| 19 | Veneto | ~50K | 0.14× | |
| 20 | Campania | ~60K | 0.12× |
The strongest cross-interests of the TorinoToday audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Torino F.C. | Sports | 5.78× | ||
| 02 | Wearable technology | Technology & Electronics | 2.35× | ||
| 03 | La Stampa | News | 2.33× | ||
| 04 | Hypermarket | Shopping | 2.02× | ||
| 05 | Public transport | Cars & Mobility | 1.98× | ||
| 06 | Carrefour | Shopping | 1.89× | ||
| 07 | Weather forecasting | Home & Garden | 1.84× | ||
| 08 | UniCredit | Business & Career | 1.83× | ||
| 09 | Volotea | Travel & Leisure | 1.73× | ||
| 10 | La7 | Movies & TV | 1.73× | ||
| 11 | Dishwasher | Home & Garden | 1.66× | ||
| 12 | Rail transport | Travel & Leisure | 1.64× | ||
| 13 | Tuttosport | Sports | 1.58× | ||
| 14 | Innovation | Business & Career | 1.56× | ||
| 15 | FlixBus | Cars & Mobility | 1.56× | ||
| 16 | Subscription business model | Shopping | 1.56× | ||
| 17 | Il Fatto Quotidiano | News | 1.53× | ||
| 18 | Sustainable energy | Home & Garden | 1.53× | ||
| 19 | Electric bicycle | Cars & Mobility | 1.53× | ||
| 20 | Il Messaggero | News | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.80× | |
| Convenience Orientation | PREMIUM | 1.38× | |
| Community Orientation | OPEN | 1.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.63× | |
| DIY Mentality | THRILL | 0.80× | |
| Design Affinity | PREMIUM | 0.83× |
TorinoToday has an estimated audience of 4,278,413 people in Italy, concentrated in Piedmont and Lombardy.
56.7% of TorinoToday fans are female, 43.3% are male, with an average age of 42.7 years.
TorinoToday fans show strongest brand affinity for Torino F.C. (5.78×), La Stampa (2.33×), and Il Fatto Quotidiano (1.53×) over the country average.
TorinoToday fans in Italy are most concentrated in Piedmont (reach ~3M), Lombardy (reach ~600K), and Emilia-Romagna (reach ~100K). These three regions account for the largest share of the active audience.
Beyond TorinoToday itself, the audience over-indexes on La Stampa (2.33×), Il Fatto Quotidiano (1.53×), UniCredit (1.83×), and Il Messaggero (1.52×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for TorinoToday. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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