A data profile of the people who buy, follow and care about Electric bicycle in Italy — modelled from more than twelve digital signal sources. Electric bicycle has an estimated audience of 3,782,837 people in Italy.
The average Electric bicycle fan in Italy is 41.2 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Veneto.
Top brand affinities include Bicycle wheel, Electric motorcycles and scooters, Cycling team, with strongest over-indexing on Bicycle wheel (9.29× the country average).
Demographically, the Electric bicycle audience skews more male with an average age of 41.2, and over-indexes on personality traits such as Need for Security, Sports Activity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Electric bicycle fan in Italy is more male, around 41.2 years old, with strong Need for Security tendencies and a notable affinity for Bicycle wheel.
The key figures that characterise the Electric bicycle profile in Italy.
37.4% are female, 62.6% are male, average age 41.2.
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 41.2 |
| Estimated audience size | 3,782,837 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Electric bicycle audience comes from Italy.
| Country | Share |
|---|---|
| United States | 13.7% |
| Germany | 8.8% |
| Japan | 7.8% |
Where the Electric bicycle audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 3.42× | |
| 02 | Abruzzo | ~100K | 1.16× | |
| 03 | Veneto | ~300K | 1.15× | |
| 04 | Lombardy | ~700K | 1.08× | |
| 05 | Emilia-Romagna | ~300K | 1.06× | |
| 06 | Tuscany | ~300K | 1.01× | |
| 07 | Aosta Valley | ~10K | 1.01× | |
| 08 | Marche | ~90K | 0.98× | |
| 09 | Piedmont | ~300K | 0.94× | |
| 10 | Friuli-Venezia Giulia | ~70K | 0.93× | |
| 11 | Liguria | ~90K | 0.85× | |
| 12 | Umbria | ~50K | 0.84× | |
| 13 | Basilicata | ~30K | 0.84× | |
| 14 | Lazio | ~400K | 0.81× | |
| 15 | Molise | ~10K | 0.78× | |
| 16 | Sicilia | ~200K | 0.75× | |
| 17 | Calabria | ~80K | 0.71× | |
| 18 | Sardinia | ~80K | 0.71× | |
| 19 | Campania | ~300K | 0.70× | |
| 20 | Puglia | ~200K | 0.68× |
The strongest cross-interests of the Electric bicycle audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bicycle wheel | Cars & Mobility | 9.29× | ||
| 02 | Bicycle suspension | Sports | 8.21× | ||
| 03 | Cycling team | Sports | 6.42× | ||
| 04 | Pinarello | Cars & Mobility | 6.02× | ||
| 05 | Electric motorcycles and scooters | Cars & Mobility | 5.47× | ||
| 06 | Solar panel | Home & Garden | 3.65× | ||
| 07 | Photovoltaics | Home & Garden | 3.46× | ||
| 08 | Drill | Home & Garden | 3.39× | ||
| 09 | Plug-in hybrid | Cars & Mobility | 2.96× | ||
| 10 | Obi (store) | Shopping | 2.90× | ||
| 11 | Sustainable energy | Home & Garden | 2.77× | ||
| 12 | Electric motor | Cars & Mobility | 2.73× | ||
| 13 | Efficient energy use | Technology & Electronics | 2.67× | ||
| 14 | Used car | Cars & Mobility | 2.59× | ||
| 15 | Crossover (automobile) | Cars & Mobility | 2.58× | ||
| 16 | Door County, Wisconsin | Travel & Leisure | 2.37× | ||
| 17 | Škoda Auto | Cars & Mobility | 2.23× | ||
| 18 | Renewable energy | Business & Career | 2.10× | ||
| 19 | Tire | Cars & Mobility | 2.07× | ||
| 20 | SUVs | Cars & Mobility | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.49× | |
| Sports Activity | POWER | 1.13× | |
| Sustainability | BALANCE | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.59× | |
| Pet Ownership | JOY | 0.65× | |
| Mindfulness | BALANCE | 0.68× |
Electric bicycle has an estimated audience of 3,782,837 people in Italy, concentrated in Lombardy and Lazio.
37.4% of Electric bicycle fans are female, 62.6% are male, with an average age of 41.2 years.
Electric bicycle fans show strongest brand affinity for Bicycle wheel (9.29×), Electric motorcycles and scooters (5.47×), and Cycling team (6.42×) over the country average.
Electric bicycle fans in Italy are most concentrated in Lombardy (reach ~700K), Lazio (reach ~400K), and Veneto (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Electric bicycle itself, the audience over-indexes on Electric motorcycles and scooters (5.47×), Cycling team (6.42×), Sustainable energy (2.77×), and Used car (2.59×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Electric bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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