Electric bicycle Audience in United States

Electric bicycle logo

Electric bicycle has an estimated audience of 7,244,831 people in United States. 24.6% are female, 75.4% are male, average age 39.5. Top regions: California, Florida, Texas. Top brand affinities: Bicycle commuting, Moped, Fatbike, Gmail, Google Drive.

The average Electric bicycle fan in United States is 39.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Bicycle commuting, Moped, Fatbike, with strongest over-indexing on Bicycle commuting (41.67× the country average). Demographically, the Electric bicycle audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Electric bicycle fans

Demographic split for Electric bicycle audience in United States
MetricValue
Female24.6%
Male75.4%
Average age39.5
Estimated audience size7,244,831

Audience persona

The typical Electric bicycle fan in United States is more male, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Bicycle commuting.

Top regions in United States

Top regions ranked by reach for Electric bicycle in United States
RegionReachAffinity
California1,174,3141.47×
Florida636,3171.3×
Texas503,4680.81×
New York418,0271.03×
Pennsylvania305,9451.25×
Illinois248,1571.03×
Ohio247,1221.11×
Michigan215,7671.14×
Georgia203,5590.91×
North Carolina195,9770.9×
New Jersey194,4021.06×
Arizona156,1901.06×
Washington155,0731.07×
Virginia148,6070.84×
Indiana142,3681.08×
Massachusetts142,2401×
Minnesota126,9741.22×
Tennessee124,2940.86×
Colorado124,1531.09×
Maryland110,8320.89×
Missouri107,9310.92×
Wisconsin107,6980.99×
Louisiana104,9621.12×
South Carolina101,2500.93×
Oregon97,3431.17×
Alabama92,3080.91×
Kentucky84,7600.93×
Nevada82,4311.18×
Utah73,9371.14×
Oklahoma72,8650.91×
Connecticut65,5060.9×
Iowa62,5541.05×
Arkansas56,5690.95×
Mississippi53,4210.89×
Kansas51,9490.91×
Hawaii44,9251.44×
West Virginia39,0481.16×
Idaho37,9381.04×
Nebraska32,7230.9×
New Mexico30,0240.83×
New Hampshire28,3890.99×
Maine26,0401×
Rhode Island19,2670.84×
Delaware18,7040.94×
Montana17,6300.88×
Washington, District of Columbia17,1850.79×
South Dakota14,4600.86×
North Dakota11,7530.79×
Alaska11,4020.74×
Vermont11,0370.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric bicycle audience
BrandAffinityCategory
Bicycle commuting41.67×Cars & Mobility
Moped12.74×Cars & Mobility
Fatbike38.71×Cars & Mobility
Gmail2.58×Internet & Social Media
Google Drive2.41×Technology & Electronics
Electric motorcycles and scooters6.75×Cars & Mobility
Fox News Channel1.7×Movies & TV
Motorized bicycle20.83×Cars & Mobility
Anthony Edwards3.43×Movies & TV
Cruiser (motorcycle)5.87×Cars & Mobility
City car6.37×Cars & Mobility
Wrench2.92×Home & Garden
CNN1.59×Movies & TV
Battery electric vehicle8.97×Cars & Mobility
Drill2.71×Home & Garden
Bicycle frame9.8×Sports
Cruiser bicycle22.72×Cars & Mobility
Adventure1.63×Travel & Leisure
Google Docs1.83×Internet & Social Media
Bicycle pedal10.22×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric bicycle audience
TraitClusterScore
Luxury OrientationPREMIUM1.75
SustainabilityBALANCE1.6
Quality AwarenessPREMIUM1.45
Urban LifestyleOPEN1.25
TravellingTHRILL1.25
Design AffinityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Electric bicycle
CountryShare
United States13.7%
Germany8.8%
Japan7.8%

See Electric bicycle audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Electric bicycle have in United States?

Electric bicycle has an estimated audience of 7,244,831 people in United States, concentrated in California and Florida.

What is the gender split and age of Electric bicycle fans?

24.6% of Electric bicycle fans are female, 75.4% are male, with an average age of 39.5 years.

Which brands do Electric bicycle fans like most?

Electric bicycle fans show strongest brand affinity for Bicycle commuting (41.67×), Moped (12.74×), and Fatbike (38.71×) over the country average.

Where do Electric bicycle fans live in United States?

Electric bicycle fans in United States are most concentrated in California (reach 1,174,314), Florida (reach 636,317), and Texas (reach 503,468). These three regions account for the largest share of the active audience.

What other brands do Electric bicycle fans also like?

Beyond Electric bicycle itself, the audience over-indexes on Moped (12.74×), Fatbike (38.71×), Gmail (2.58×), and Google Drive (2.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.