Rascasse Audience Intelligence

Electric bicycle Audience in United States

A data profile of the people who buy, follow and care about Electric bicycle in United States — modelled from more than twelve digital signal sources. Electric bicycle has an estimated audience of 7,244,831 people in United States.

#2954among Topic in United States#195in Cars & Mobility

The average Electric bicycle fan in United States is 39.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Bicycle commuting, Moped, Fatbike, with strongest over-indexing on Bicycle commuting (41.67× the country average).

Demographically, the Electric bicycle audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Patriotism, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electric bicycle fan in United States is more male, around 39.5 years old, with strong Patriotism tendencies and a notable affinity for Bicycle commuting.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric bicycle profile in United States.

Audience size
7.2M
in United States
Gender
24.6%♀
75.4% male
Age
39.5
average years
Country rank
#4881
Topic in United States
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Electric bicycle fans

24.6% are female, 75.4% are male, average age 39.5.

Fig. 02

Gender split

24.6%
Female
75.4%
Male
Demographic split for Electric bicycle audience in United States
MetricValue
Female24.6%
Male75.4%
Average age39.5
Estimated audience size7,244,831
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Electric bicycle audience in United States
Age bracketShare%
16-1922%
20-2917%
30-3919%
40-4920%
50+23%
Fig. 04

Worldwide distribution

13.7%

of the worldwide Electric bicycle audience comes from United States.

Worldwide audience distribution share by country for Electric bicycle
CountryShare
United States13.7%
Germany8.8%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric bicycle audience in United States is strongest.

Fig. 05

Top regions by affinity

Electric bicycle fans by region: top regions in United States
#RegionReachAffinity×
01California~1M1.36×
02Florida~600K1.25×
03Louisiana~100K1.24×
04Hawaii~40K1.23×
05Pennsylvania~300K1.22×
06West Virginia~40K1.20×
07Minnesota~100K1.15×
08Ohio~300K1.13×
09Nevada~80K1.11×
10Michigan~200K1.10×
11Oregon~90K1.10×
12Utah~70K1.10×
13Indiana~100K1.08×
14Idaho~40K1.06×
15Iowa~60K1.05×
16Mississippi~60K1.05×
17Arizona~200K1.03×
18Colorado~100K1.03×
19Nebraska~40K1.03×
20Wisconsin~100K1.02×
21Wyoming~10K1.02×
22Kentucky~90K1.01×
23Illinois~200K1.00×
24Washington~100K1.00×
25Arkansas~60K1.00×
26South Carolina~100K0.99×
27Maine~30K0.99×
28New Hampshire~30K0.98×
29New Jersey~200K0.96×
30Missouri~100K0.96×
31Alabama~100K0.96×
32Delaware~20K0.96×
33Kansas~50K0.95×
34Massachusetts~100K0.94×
35Oklahoma~80K0.94×
36South Dakota~20K0.93×
37North Dakota~10K0.93×
38Georgia~200K0.92×
39Connecticut~70K0.92×
40North Carolina~200K0.91×
41Texas~600K0.90×
42New York~400K0.90×
43Virginia~200K0.89×
44Maryland~100K0.89×
45Rhode Island~20K0.87×
46Montana~20K0.87×
47New Mexico~30K0.86×
48Tennessee~100K0.85×
49Alaska~10K0.78×
50Washington, District of Columbia~20K0.75×
Fig. 06

Affinity by region

Affinity by region — Electric bicycle, United States
0.75×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric bicycle audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric bicycle audience
#·InterestCategoryAffinity×
01Bicycle commutingCars & Mobility41.67×
02FatbikeCars & Mobility38.71×
03Motorized bicycleCars & Mobility20.83×
04MopedCars & Mobility12.74×
05Bicycle frameSports9.80×
06Battery electric vehicleCars & Mobility8.97×
07Electric motorcycles and scootersCars & Mobility6.75×
08City carCars & Mobility6.37×
09Cruiser (motorcycle)Cars & Mobility5.87×
10Santa CruzMusic & Radio5.61×
11Anthony EdwardsMovies & TV3.43×
12WrenchHome & Garden2.92×
13DrillHome & Garden2.71×
14Nancy MacePolitics & Society2.67×
15GmailInternet & Social Media2.58×
16Google DriveTechnology & Electronics2.41×
17Animal Liberation OrchestraMusic & Radio2.28×
18Lindsey GrahamPolitics & Society2.07×
19Mitch McConnellPolitics & Society1.61×
20CNNMovies & TV1.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric bicycle audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Electric bicycle audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.98×
SustainabilityBALANCE1.56×
Luxury OrientationPREMIUM1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Electric bicycle audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.68×
CreativityOPEN0.86×
Social Media UsageJOY0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Electric bicycle have in United States?

Electric bicycle has an estimated audience of 7,244,831 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Electric bicycle fans?

24.6% of Electric bicycle fans are female, 75.4% are male, with an average age of 39.5 years.

03

Which brands do Electric bicycle fans like most?

Electric bicycle fans show strongest brand affinity for Bicycle commuting (41.67×), Moped (12.74×), and Fatbike (38.71×) over the country average.

04

Where do Electric bicycle fans live in United States?

Electric bicycle fans in United States are most concentrated in California (reach ~1M), Florida (reach ~600K), and Texas (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Electric bicycle fans also like?

Beyond Electric bicycle itself, the audience over-indexes on Moped (12.74×), Fatbike (38.71×), Gmail (2.58×), and Google Drive (2.41×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Electric bicycle audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric bicycle. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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