Santa Cruz Audience in United States

Santa Cruz logo

Santa Cruz has an estimated audience of 2,982,189 people in United States. 95.5% are female, 4.5% are male, average age 26.3. Top regions: California, Texas, Florida. Top brand affinities: N1 road (South Africa), Pillow, Jack White, IS (Infinite Stratos), County council.

The average Santa Cruz fan in United States is 26.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include N1 road (South Africa), Pillow, Jack White, with strongest over-indexing on N1 road (South Africa) (4.34× the country average). Demographically, the Santa Cruz audience skews more female with an average age of 26.3, and over-indexes on personality traits such as Extroversion, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Rock

Demographics of Santa Cruz fans

Demographic split for Santa Cruz audience in United States
MetricValue
Female95.5%
Male4.5%
Average age26.3
Estimated audience size2,982,189

Audience persona

The typical Santa Cruz fan in United States is more female, around 26.3 years old, with strong Extroversion tendencies and a notable affinity for N1 road (South Africa).

Top regions in United States

Top regions ranked by reach for Santa Cruz in United States
RegionReachAffinity
California2,034,2756.2×
Texas198,0070.77×
Florida151,2060.75×
New York130,4410.78×
Washington94,6641.58×
Arizona94,5721.55×
Illinois74,6560.75×
Colorado72,4241.54×
Pennsylvania72,3600.72×
Oregon69,9222.05×
North Carolina64,4810.72×
Georgia60,9600.66×
Ohio56,3630.61×
Massachusetts55,9440.95×
Virginia54,4290.75×
Nevada53,8451.87×
New Jersey52,8750.7×
Michigan50,6290.65×
Utah43,9911.65×
Tennessee39,7560.66×
Minnesota35,0460.82×
Missouri34,7360.72×
Maryland34,4390.67×
Indiana32,2600.59×
Wisconsin31,6320.71×
Alabama27,5190.66×
South Carolina25,0280.56×
Oklahoma23,1940.7×
Connecticut22,9910.77×
Idaho22,2101.49×
Kentucky22,1080.59×
Louisiana21,0120.55×
Arkansas17,6750.72×
New Mexico15,3061.02×
Kansas15,2570.65×
Iowa15,1790.62×
Hawaii15,0371.17×
New Hampshire11,7981×
Montana11,6331.41×
Mississippi11,1430.45×
Nebraska10,5280.7×
Maine10,2620.96×
West Virginia9,6450.69×
Washington, District of Columbia7,7620.87×
Vermont7,4231.42×
Alaska6,9581.09×
Rhode Island6,6460.7×
Delaware4,7450.58×
Wyoming4,2480.96×
South Dakota4,2120.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Santa Cruz audience
BrandAffinityCategory
N1 road (South Africa)4.34×Travel & Leisure
Pillow1.64×Home & Garden
Jack White2.2×Movies & TV
IS (Infinite Stratos)1.57×Literature
County council2.18×Politics & Society
Notre Dame Fighting Irish football1.92×Sports
Acoustic music1.68×Music & Radio
Hypertext2.12×Technology & Electronics
Grover Cleveland2.87×Politics & Society
Naomi Scott1.81×Movies & TV
Artistic inspiration1.78×Arts & Culture
Eindhoven1.97×Travel & Leisure
Jack Skellington2.07×Movies & TV
Enfamil1.87×Kids & Family
Temple Grandin1.99×Literature
Julio Cesar Chavez Jr.1.89×Sports
Irrigation sprinkler2.33×Home & Garden
Portia de Rossi1.59×Movies & TV
Mike Conley, Jr.1.63×Sports
Naperville, Illinois1.54×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Santa Cruz audience
TraitClusterScore
ExtroversionTHRILL1.94
Career OrientationPOWER1.88
DIY MentalityTHRILL1.64
IndividualismJOY1.56
TraditionCONSERVATISM1.48
Convenience OrientationPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Santa Cruz
CountryShare
Brazil51.0%
United States12.7%
Mexico4.7%

See Santa Cruz audiences in other countries

More Rock audiences in United States

Frequently asked questions

How many fans does Santa Cruz have in United States?

Santa Cruz has an estimated audience of 2,982,189 people in United States, concentrated in California and Texas.

What is the gender split and age of Santa Cruz fans?

95.5% of Santa Cruz fans are female, 4.5% are male, with an average age of 26.3 years.

Which brands do Santa Cruz fans like most?

Santa Cruz fans show strongest brand affinity for N1 road (South Africa) (4.34×), Pillow (1.64×), and Jack White (2.2×) over the country average.

Where do Santa Cruz fans live in United States?

Santa Cruz fans in United States are most concentrated in California (reach 2,034,275), Texas (reach 198,007), and Florida (reach 151,206). These three regions account for the largest share of the active audience.

What other brands do Santa Cruz fans also like?

Beyond Santa Cruz itself, the audience over-indexes on Pillow (1.64×), Jack White (2.2×), IS (Infinite Stratos) (1.57×), and County council (2.18×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Santa Cruz. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.