Electric motorcycles and scooters Audience in United States

Electric motorcycles and scooters logo

Electric motorcycles and scooters has an estimated audience of 7,318,374 people in United States. 16.8% are female, 83.2% are male, average age 41.1. Top regions: California, Texas, Florida. Top brand affinities: AutoZone, Used Cars, Electric vehicle, Bus, Hybrids.

The average Electric motorcycles and scooters fan in United States is 41.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include AutoZone, Used Cars, Electric vehicle, with strongest over-indexing on AutoZone (4.43× the country average). Demographically, the Electric motorcycles and scooters audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Electric motorcycles and scooters fans

Demographic split for Electric motorcycles and scooters audience in United States
MetricValue
Female16.8%
Male83.2%
Average age41.1
Estimated audience size7,318,374

Audience persona

The typical Electric motorcycles and scooters fan in United States is more male, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for AutoZone.

Top regions in United States

Top regions ranked by reach for Electric motorcycles and scooters in United States
RegionReachAffinity
California1,001,2781.24×
Texas664,7271.06×
Florida634,0681.28×
New York435,1151.06×
Pennsylvania327,6131.33×
Illinois276,2711.13×
Ohio215,2760.95×
Georgia206,5180.92×
New Jersey204,8281.1×
Washington186,7141.27×
North Carolina171,6510.78×
Michigan156,0020.82×
Arizona135,8490.91×
Virginia129,8770.73×
Massachusetts126,1290.87×
Louisiana125,5291.33×
Maryland122,0460.97×
Missouri112,5660.95×
Colorado111,9860.97×
Tennessee107,7840.73×
Wisconsin98,7450.9×
Indiana95,7190.72×
Minnesota95,2270.91×
Alabama92,7360.91×
Oklahoma89,5611.1×
Kentucky86,2260.94×
Nevada84,3651.19×
Oregon80,3660.96×
South Carolina75,4350.69×
Connecticut67,0690.91×
Utah66,8131.02×
Iowa60,0241×
Kansas54,6820.95×
Mississippi53,7840.89×
Arkansas47,7810.79×
Idaho37,5851.02×
New Mexico32,6680.89×
Hawaii32,6401.04×
West Virginia29,6010.87×
New Hampshire27,4390.95×
Nebraska26,8680.73×
Maine25,0080.95×
Delaware22,4091.11×
Alaska22,1541.42×
Rhode Island22,0790.95×
North Dakota21,6541.44×
Washington, District of Columbia18,0840.82×
Montana17,7030.87×
South Dakota17,4741.03×
Vermont15,9251.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Electric motorcycles and scooters audience
BrandAffinityCategory
AutoZone4.43×Cars & Mobility
Used Cars6.89×Cars & Mobility
Electric vehicle8.49×Cars & Mobility
Bus5.84×Cars & Mobility
Hybrids6.79×Cars & Mobility
Car classification7.14×Cars & Mobility
Carcare8.84×Cars & Mobility
RVs4.49×Cars & Mobility
Electric bicycle9.55×Cars & Mobility
Auto maintenance6.72×Cars & Mobility
SUVs3.1×Cars & Mobility
Road3.68×Travel & Leisure
Commercial vehicle4.68×Cars & Mobility
Minivans6.34×Cars & Mobility
Freight transport3.48×Cars & Mobility
Wheel3.46×Cars & Mobility
O'Reilly Auto Parts4.49×Cars & Mobility
Online shopping1.75×Shopping
Motorcycle racing4.38×Cars & Mobility
Motorcycle helmet6.4×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Electric motorcycles and scooters audience
TraitClusterScore
Early Adopter MentalityPOWER1.56
Need for SecurityCONSERVATISM1.56
Urban LifestyleOPEN1.5
Quality AwarenessPREMIUM1.44
Luxury OrientationPREMIUM1.41
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for Electric motorcycles and scooters
CountryShare
United States15.8%
Germany7.2%
Italy5.6%

See Electric motorcycles and scooters audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Electric motorcycles and scooters have in United States?

Electric motorcycles and scooters has an estimated audience of 7,318,374 people in United States, concentrated in California and Texas.

What is the gender split and age of Electric motorcycles and scooters fans?

16.8% of Electric motorcycles and scooters fans are female, 83.2% are male, with an average age of 41.1 years.

Which brands do Electric motorcycles and scooters fans like most?

Electric motorcycles and scooters fans show strongest brand affinity for AutoZone (4.43×), Used Cars (6.89×), and Electric vehicle (8.49×) over the country average.

Where do Electric motorcycles and scooters fans live in United States?

Electric motorcycles and scooters fans in United States are most concentrated in California (reach 1,001,278), Texas (reach 664,727), and Florida (reach 634,068). These three regions account for the largest share of the active audience.

What other brands do Electric motorcycles and scooters fans also like?

Beyond Electric motorcycles and scooters itself, the audience over-indexes on Used Cars (6.89×), Electric vehicle (8.49×), Bus (5.84×), and Hybrids (6.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Electric motorcycles and scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.