Rascasse Audience Intelligence

Electric motorcycles and scooters Audience in United States

Name: Electric motorcycles and scooters — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Electric motorcycles and scooters in United States — modelled from more than twelve digital signal sources. Electric motorcycles and scooters has an estimated audience of 7,318,374 people in United States.

#2933among Topic in United States #193in Cars & Mobility

The average Electric motorcycles and scooters fan in United States is 41.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Used Cars, AutoZone, Electric vehicle, with strongest over-indexing on Used Cars (6.89× the country average).

Demographically, the Electric motorcycles and scooters audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Electric motorcycles and scooters fan in United States is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Used Cars.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Electric motorcycles and scooters profile in United States.

Audience size

7.3M

in United States

Gender

16.8%♀

83.2% male

Age

41.1

average years

Country rank

#4841

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Electric motorcycles and scooters fans

16.8% are female, 83.2% are male, average age 41.1.

Fig. 02

Gender split

16.8%

Female

83.2%

Male

Demographic split for Electric motorcycles and scooters audience in United States
Metric	Value
Female	16.8%
Male	83.2%
Average age	41.1
Estimated audience size	7,318,374

Fig. 03

Age distribution

Age distribution of the Electric motorcycles and scooters audience in United States
Age bracket	Share	%
16-19		18%
20-29		16%
30-39		19%
40-49		21%
50+		26%

Fig. 04

Worldwide distribution

15.8%

of the worldwide Electric motorcycles and scooters audience comes from United States.

Worldwide audience distribution share by country for Electric motorcycles and scooters
Country	Share
United States	15.8%
Germany	7.2%
Italy	5.6%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Electric motorcycles and scooters audience in United States is strongest.

Fig. 05

Top regions by affinity

Electric motorcycles and scooters fans by region: top regions in United States
#	Region	Reach	×
01	Florida	~600K	1.22×
02	Pennsylvania	~300K	1.21×
03	Louisiana	~100K	1.16×
04	Washington	~200K	1.11×
05	California	~900K	1.10×
06	Alaska	~20K	1.06×
07	Vermont	~10K	1.05×
08	Oregon	~90K	1.04×
09	Maine	~30K	1.03×
10	South Dakota	~20K	1.03×
11	North Dakota	~20K	1.03×
12	Utah	~70K	1.02×
13	Delaware	~20K	1.02×
14	Illinois	~200K	1.01×
15	Maryland	~100K	1.01×
16	Nevada	~70K	1.01×
17	Idaho	~40K	1.01×
18	Hawaii	~30K	1.01×
19	Missouri	~100K	1.00×
20	West Virginia	~30K	1.00×
21	New Jersey	~200K	0.99×
22	Mississippi	~60K	0.99×
23	Arkansas	~60K	0.99×
24	New Hampshire	~30K	0.99×
25	Rhode Island	~20K	0.99×
26	Texas	~600K	0.98×
27	Oklahoma	~80K	0.98×
28	Connecticut	~70K	0.98×
29	Iowa	~60K	0.98×
30	New Mexico	~40K	0.98×
31	Washington, District of Columbia	~20K	0.98×
32	Montana	~20K	0.98×
33	Colorado	~100K	0.97×
34	Wisconsin	~100K	0.97×
35	Minnesota	~100K	0.97×
36	Kansas	~60K	0.97×
37	Ohio	~200K	0.96×
38	Kentucky	~90K	0.96×
39	Nebraska	~40K	0.96×
40	Georgia	~200K	0.94×
41	Arizona	~100K	0.94×
42	Massachusetts	~100K	0.93×
43	Alabama	~100K	0.93×
44	New York	~400K	0.92×
45	Tennessee	~100K	0.92×
46	South Carolina	~100K	0.92×
47	Michigan	~200K	0.91×
48	Indiana	~100K	0.89×
49	North Carolina	~200K	0.88×
50	Virginia	~200K	0.87×

Affinity by region — Electric motorcycles and scooters, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Electric motorcycles and scooters audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Electric motorcycles and scooters audience
#	Interest	Category	×
01	Electric bicycle	Cars & Mobility	9.55×
02	Carcare	Cars & Mobility	8.84×
03	Electric vehicle	Cars & Mobility	8.49×
04	Car classification	Cars & Mobility	7.14×
05	Used Cars	Cars & Mobility	6.89×
06	Hybrids	Cars & Mobility	6.79×
07	Auto maintenance	Cars & Mobility	6.72×
08	Motorcycle helmet	Cars & Mobility	6.40×
09	Minivans	Cars & Mobility	6.34×
10	Bus	Cars & Mobility	5.84×
11	Commercial vehicle	Cars & Mobility	4.68×
12	RVs	Cars & Mobility	4.49×
13	O'Reilly Auto Parts	Cars & Mobility	4.49×
14	AutoZone	Cars & Mobility	4.43×
15	Motorcycle racing	Cars & Mobility	4.38×
16	Road	Travel & Leisure	3.68×
17	Freight transport	Cars & Mobility	3.48×
18	Wheel	Cars & Mobility	3.46×
19	SUVs	Cars & Mobility	3.10×
20	Online shopping	Shopping	1.75×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Electric motorcycles and scooters audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Electric motorcycles and scooters audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	2.42×
Luxury Orientation	PREMIUM	1.97×
Risk Appetite	THRILL	1.91×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Electric motorcycles and scooters audience · Rather not
Trait	Cluster	Score
Community Orientation	OPEN	0.89×
Creativity	OPEN	0.95×
Spirituality	BALANCE	1.05×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Electric motorcycles and scooters have in United States?

Electric motorcycles and scooters has an estimated audience of 7,318,374 people in United States, concentrated in California and Texas.

What is the gender split and age of Electric motorcycles and scooters fans?

16.8% of Electric motorcycles and scooters fans are female, 83.2% are male, with an average age of 41.1 years.

Which brands do Electric motorcycles and scooters fans like most?

Electric motorcycles and scooters fans show strongest brand affinity for Used Cars (6.89×), AutoZone (4.43×), and Electric vehicle (8.49×) over the country average.

Where do Electric motorcycles and scooters fans live in United States?

Electric motorcycles and scooters fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

What other brands do Electric motorcycles and scooters fans also like?

Beyond Electric motorcycles and scooters itself, the audience over-indexes on AutoZone (4.43×), Electric vehicle (8.49×), Bus (5.84×), and Hybrids (6.79×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Electric motorcycles and scooters. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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