Rascasse Audience Intelligence

Auto maintenance Audience in United States

A data profile of the people who buy, follow and care about Auto maintenance in United States — modelled from more than twelve digital signal sources. Auto maintenance has an estimated audience of 13,250,386 people in United States.

#1784among Topic in United States#96in Cars & Mobility

The average Auto maintenance fan in United States is 35.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Carcare, Auto show, Antique car, with strongest over-indexing on Carcare (33.6× the country average).

Demographically, the Auto maintenance audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Auto maintenance fan in United States is more male, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Carcare.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Auto maintenance profile in United States.

Audience size
13.3M
in United States
Gender
23.9%♀
76.1% male
Age
35.1
average years
Country rank
#2680
Topic in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Auto maintenance fans

23.9% are female, 76.1% are male, average age 35.1.

Fig. 02

Gender split

23.9%
Female
76.1%
Male
Demographic split for Auto maintenance audience in United States
MetricValue
Female23.9%
Male76.1%
Average age35.1
Estimated audience size13,250,386
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Auto maintenance audience in United States
Age bracketShare%
16-1932%
20-2921%
30-3917%
40-4915%
50+15%
Fig. 04

Worldwide distribution

18.9%

of the worldwide Auto maintenance audience comes from United States.

Worldwide audience distribution share by country for Auto maintenance
CountryShare
United States18.9%
Germany7.3%
Japan5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Auto maintenance audience in United States is strongest.

Fig. 05

Top regions by affinity

Auto maintenance fans by region: top regions in United States
#RegionReachAffinity×
01North Dakota~100K4.12×
02South Dakota~100K3.35×
03Utah~400K3.17×
04Louisiana~500K2.95×
05Massachusetts~600K2.14×
06Colorado~400K1.70×
07Arizona~500K1.69×
08Minnesota~300K1.40×
09Wyoming~20K1.14×
10Tennessee~300K1.10×
11Missouri~200K1.10×
12South Carolina~200K1.08×
13Ohio~400K1.06×
14Kansas~100K1.06×
15Alaska~30K1.06×
16Idaho~70K1.01×
17Oklahoma~100K0.96×
18Rhode Island~40K0.96×
19Arkansas~100K0.94×
20New Hampshire~50K0.94×
21Montana~30K0.94×
22Delaware~30K0.93×
23Nebraska~60K0.92×
24Hawaii~50K0.92×
25New Mexico~60K0.90×
26West Virginia~60K0.90×
27Maine~40K0.90×
28Washington, District of Columbia~30K0.88×
29Michigan~300K0.87×
30Mississippi~90K0.86×
31Washington~200K0.84×
32Alabama~200K0.83×
33Iowa~90K0.83×
34Georgia~300K0.82×
35Oregon~100K0.82×
36Maryland~200K0.79×
37Kentucky~100K0.79×
38Connecticut~100K0.79×
39Nevada~100K0.78×
40Wisconsin~200K0.77×
41California~1M0.76×
42Virginia~200K0.75×
43Indiana~200K0.74×
44Florida~600K0.67×
45North Carolina~300K0.66×
46New Jersey~200K0.63×
47Illinois~300K0.62×
48Pennsylvania~300K0.59×
49Texas~600K0.57×
50New York~400K0.49×
Fig. 06

Affinity by region

Affinity by region — Auto maintenance, United States
0.49×1.00×4.12×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Auto maintenance audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Auto maintenance audience
#·InterestCategoryAffinity×
01CarcareCars & Mobility33.60×
02Subcompact carCars & Mobility22.86×
03Auto showCars & Mobility14.66×
04Antique carCars & Mobility13.33×
05Family carCars & Mobility12.82×
06Porsche 911Cars & Mobility12.73×
07Automobile repair shopCars & Mobility10.62×
08Honda CivicCars & Mobility9.95×
09City carCars & Mobility8.83×
10Auto detailingCars & Mobility8.49×
11Car washCars & Mobility8.28×
12HatchbackCars & Mobility8.22×
13High-net-worth individualBusiness & Career6.53×
14Motorcycle helmetCars & Mobility6.40×
15O'Reilly Auto PartsCars & Mobility5.10×
16Advance Auto PartsCars & Mobility4.85×
17Discount TireShopping4.83×
18AutoZoneCars & Mobility4.20×
19Used carCars & Mobility3.53×
20Planet FitnessSports2.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Auto maintenance audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Auto maintenance audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.19×
PatriotismCONSERVATISM2.51×
Luxury OrientationPREMIUM2.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Auto maintenance audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.65×
SpiritualityBALANCE0.66×
ExtroversionTHRILL0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Auto maintenance have in United States?

Auto maintenance has an estimated audience of 13,250,386 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Auto maintenance fans?

23.9% of Auto maintenance fans are female, 76.1% are male, with an average age of 35.1 years.

03

Which brands do Auto maintenance fans like most?

Auto maintenance fans show strongest brand affinity for Carcare (33.6×), Auto show (14.66×), and Antique car (13.33×) over the country average.

04

Where do Auto maintenance fans live in United States?

Auto maintenance fans in United States are most concentrated in California (reach ~1M), Texas (reach ~600K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Auto maintenance fans also like?

Beyond Auto maintenance itself, the audience over-indexes on Auto show (14.66×), Antique car (13.33×), Family car (12.82×), and Automobile repair shop (10.62×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Auto maintenance audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Auto maintenance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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