Auto maintenance Audience in United States

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Auto maintenance has an estimated audience of 13,250,386 people in United States. 23.9% are female, 76.1% are male, average age 35.1. Top regions: California, Texas, Utah. Top brand affinities: Notre Dame Fighting Irish football, Nebraska Cornhuskers football, Acoustic music, N1 road (South Africa), Academy Award for Best Original Score.

The average Auto maintenance fan in United States is 35.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Utah. Top brand affinities include Notre Dame Fighting Irish football, Nebraska Cornhuskers football, Acoustic music, with strongest over-indexing on Notre Dame Fighting Irish football (6.09× the country average). Demographically, the Auto maintenance audience skews more male with an average age of 35.1, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Auto maintenance fans

Demographic split for Auto maintenance audience in United States
MetricValue
Female23.9%
Male76.1%
Average age35.1
Estimated audience size13,250,386

Audience persona

The typical Auto maintenance fan in United States is more male, around 35.1 years old, with strong Family Orientation tendencies and a notable affinity for Notre Dame Fighting Irish football.

Top regions in United States

Top regions ranked by reach for Auto maintenance in United States
RegionReachAffinity
California1,156,7410.79×
Texas560,6680.49×
Utah494,4464.17×
Ohio490,4161.2×
Colorado430,9162.06×
Florida400,5450.45×
Louisiana384,8722.25×
Michigan333,0040.96×
Minnesota329,4191.74×
Georgia319,5840.78×
Missouri265,9311.25×
New York244,5900.33×
South Carolina231,4981.16×
Washington219,9420.83×
Massachusetts208,0820.8×
Arizona207,8450.77×
North Carolina197,5740.5×
Illinois194,0910.44×
North Dakota178,9616.57×
Pennsylvania176,7550.4×
South Dakota168,6105.5×
Maryland160,6390.71×
Oklahoma156,3881.06×
Virginia133,8520.41×
Indiana106,2400.44×
Tennessee101,3770.38×
Wisconsin100,4180.5×
New Jersey98,6160.29×
Oregon97,8070.64×
Arkansas91,3790.84×
Idaho70,2471.06×
Kansas68,6290.66×
Kentucky65,9610.4×
Iowa58,9480.54×
Nevada58,0270.45×
Nebraska55,6670.84×
New Hampshire43,7290.84×
New Mexico42,5970.64×
Alabama40,7920.22×
Hawaii37,4540.66×
Connecticut37,0550.28×
Mississippi32,1440.29×
Rhode Island29,5580.7×
Alaska28,2461×
Montana24,6230.67×
West Virginia21,2290.34×
Wyoming17,1730.87×
Maine16,8800.36×
Vermont16,6130.71×
Delaware15,1260.41×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Auto maintenance audience
BrandAffinityCategory
Notre Dame Fighting Irish football6.09×Sports
Nebraska Cornhuskers football4.11×Sports
Acoustic music5.08×Music & Radio
N1 road (South Africa)4.37×Travel & Leisure
Academy Award for Best Original Score18.52×Movies & TV
Electrolyte4.98×Health
Urban Outfitters1.82×Shopping
Naperville, Illinois7.42×Travel & Leisure
Wow! Wow! Wubbzy!6.94×Movies & TV
Arrietty12.11×Movies & TV
Jack Skellington5.22×Movies & TV
Queens College, City University of New York5.3×Business & Career
Northrop Grumman4.34×Business & Career
Jesse Plemons2.33×Movies & TV
3D printing1.71×Technology & Electronics
Jaws3.58×Movies & TV
Endless Space15.61×Games
Olabisi Onabanjo University55.56×Business & Career
Justice1.76×Politics & Society
JDSU1.87×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Auto maintenance audience
TraitClusterScore
Family OrientationCONSERVATISM3.12
Luxury OrientationPREMIUM2.62
LGBTQ+ IdentityOPEN2.21
DIY MentalityTHRILL1.9
Early Adopter MentalityPOWER1.83
PatriotismCONSERVATISM1.74

Worldwide distribution

Worldwide audience distribution share by country for Auto maintenance
CountryShare
United States18.9%
Germany7.3%
Japan5.5%

See Auto maintenance audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Auto maintenance have in United States?

Auto maintenance has an estimated audience of 13,250,386 people in United States, concentrated in California and Texas.

What is the gender split and age of Auto maintenance fans?

23.9% of Auto maintenance fans are female, 76.1% are male, with an average age of 35.1 years.

Which brands do Auto maintenance fans like most?

Auto maintenance fans show strongest brand affinity for Notre Dame Fighting Irish football (6.09×), Nebraska Cornhuskers football (4.11×), and Acoustic music (5.08×) over the country average.

Where do Auto maintenance fans live in United States?

Auto maintenance fans in United States are most concentrated in California (reach 1,156,741), Texas (reach 560,668), and Utah (reach 494,446). These three regions account for the largest share of the active audience.

What other brands do Auto maintenance fans also like?

Beyond Auto maintenance itself, the audience over-indexes on Nebraska Cornhuskers football (4.11×), Acoustic music (5.08×), N1 road (South Africa) (4.37×), and Academy Award for Best Original Score (18.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Auto maintenance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.