A data profile of the people who buy, follow and care about Auto maintenance in Spain — modelled from more than twelve digital signal sources. Auto maintenance has an estimated audience of 2,143,033 people in Spain.
Auto maintenance has an estimated audience of 2,143,033 people in Spain. 20.4% are female, 79.6% are male, average age 41.8. Top brand affinities: Car wash, Carcare, Motorcycle accessories, Motorcycle helmet, Touring motorcycle.
Top brand affinities include Car wash, Carcare, Motorcycle accessories, with strongest over-indexing on Car wash (58.66× the country average).
Demographically, the Auto maintenance audience skews more male with an average age of 41.8, and over-indexes on personality traits such as Risk Appetite, Career Orientation.
The typical Auto maintenance fan in Spain is more male, around 41.8 years old, with strong Risk Appetite tendencies and a notable affinity for Car wash.
The key figures that characterise the Auto maintenance profile in Spain.
20.4% are female, 79.6% are male, average age 41.8.
| Metric | Value |
|---|---|
| Female | 20.4% |
| Male | 79.6% |
| Average age | 41.8 |
| Estimated audience size | 2,143,033 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Auto maintenance audience comes from Spain.
| Country | Share |
|---|---|
| United States | 18.9% |
| Germany | 7.3% |
| Japan | 5.5% |
The strongest cross-interests of the Auto maintenance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Car wash | Cars & Mobility | 58.66× | ||
| 02 | Carcare | Cars & Mobility | 18.19× | ||
| 03 | Auto detailing | Cars & Mobility | 12.47× | ||
| 04 | Auto show | Cars & Mobility | 12.25× | ||
| 05 | Vintage car | Cars & Mobility | 10.71× | ||
| 06 | AutoScout24 | Cars & Mobility | 10.68× | ||
| 07 | Motorcycle helmet | Cars & Mobility | 9.13× | ||
| 08 | Touring motorcycle | Cars & Mobility | 9.03× | ||
| 09 | Motorcycle accessories | Cars & Mobility | 8.37× | ||
| 10 | Toyota RAV4 | Cars & Mobility | 7.77× | ||
| 11 | Plug-in hybrid | Cars & Mobility | 7.57× | ||
| 12 | Hatchback | Cars & Mobility | 7.45× | ||
| 13 | Volkswagen Tiguan | Cars & Mobility | 6.58× | ||
| 14 | Sedan (automobile) | Cars & Mobility | 6.38× | ||
| 15 | Used car | Cars & Mobility | 6.35× | ||
| 16 | Car dealership | Cars & Mobility | 5.94× | ||
| 17 | Custom motorcycle | Cars & Mobility | 5.44× | ||
| 18 | Extreme sport | Sports | 3.37× | ||
| 19 | MotoGP | Sports | 3.18× | ||
| 20 | Škoda Auto | Cars & Mobility | 3.16× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 2.06× | |
| Career Orientation | POWER | 1.86× | |
| Family Orientation | CONSERVATISM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.56× | |
| Quality Awareness | PREMIUM | 0.61× | |
| Mindfulness | BALANCE | 0.64× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Auto maintenance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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