A data profile of the people who buy, follow and care about MotoGP in Spain — modelled from more than twelve digital signal sources. MotoGP has an estimated audience of 6,284,513 people in Spain.
The average MotoGP fan in Spain is 38.7 years old, more male, and lives primarily in Catalonia.
The audience is concentrated in Catalonia, Andalusia, Comunidad Valenciana.
Top brand affinities include Automobiles, Cruiser (motorcycle), Motorcycle accessories, with strongest over-indexing on Automobiles (2.17× the country average).
Demographically, the MotoGP audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Family Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical MotoGP fan in Spain is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for Automobiles.
The key figures that characterise the MotoGP profile in Spain.
31.7% are female, 68.3% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 31.7% |
| Male | 68.3% |
| Average age | 38.7 |
| Estimated audience size | 6,284,513 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide MotoGP audience comes from Spain.
| Country | Share |
|---|---|
| Italy | 14.1% |
| United States | 11.4% |
| Spain | 7.1% |
Where the MotoGP audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Galicia | ~300K | 1.35× | |
| 02 | Catalonia | ~1M | 1.22× | |
| 03 | Comunidad Valenciana | ~700K | 1.19× | |
| 04 | Basque Autonomous Country | ~200K | 1.13× | |
| 05 | Andalusia | ~1M | 1.09× | |
| 06 | Aragon | ~200K | 1.06× | |
| 07 | Region of Murcia | ~200K | 1.04× | |
| 08 | Castilla-La Mancha | ~200K | 1.02× | |
| 09 | Extremadura | ~100K | 1.02× | |
| 10 | Cantabria | ~70K | 1.00× | |
| 11 | Principality of Asturias | ~100K | 0.99× | |
| 12 | Castile and León | ~200K | 0.98× | |
| 13 | Canary Islands | ~200K | 0.85× | |
| 14 | Navarre | ~60K | 0.83× | |
| 15 | Balearic Islands | ~100K | 0.77× | |
| 16 | Community of Madrid | ~700K | 0.74× | |
| 17 | La Rioja | ~30K | 0.73× |
The strongest cross-interests of the MotoGP audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dirt Bikes | Sports | 7.82× | ||
| 02 | Cruiser (motorcycle) | Cars & Mobility | 5.70× | ||
| 03 | Aston Martin F1 | Sports | 4.37× | ||
| 04 | Wrench | Home & Garden | 3.76× | ||
| 05 | Marc Márquez | Sports | 3.73× | ||
| 06 | Motorcycle helmet | Cars & Mobility | 3.65× | ||
| 07 | Motorcycle accessories | Cars & Mobility | 3.63× | ||
| 08 | Álex Márquez | Sports | 3.60× | ||
| 09 | Touring motorcycle | Cars & Mobility | 3.44× | ||
| 10 | Ducati | Cars & Mobility | 3.33× | ||
| 11 | BMW Motorrad | Cars & Mobility | 3.10× | ||
| 12 | Suzuki | Cars & Mobility | 3.07× | ||
| 13 | Yamaha Motor Company | Cars & Mobility | 3.04× | ||
| 14 | Honda | Cars & Mobility | 2.73× | ||
| 15 | Motocross | Sports | 2.69× | ||
| 16 | Fernando Alonso | Sports | 2.51× | ||
| 17 | RAC 1 | Music & Radio | 2.48× | ||
| 18 | Formula One | Sports | 2.26× | ||
| 19 | Automobiles | Cars & Mobility | 2.17× | ||
| 20 | SUVs | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.93× | |
| Family Orientation | CONSERVATISM | 1.38× | |
| Risk Appetite | THRILL | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.78× | |
| Spirituality | BALANCE | 0.79× | |
| Mindfulness | BALANCE | 0.84× |
MotoGP has an estimated audience of 6,284,513 people in Spain, concentrated in Catalonia and Andalusia.
31.7% of MotoGP fans are female, 68.3% are male, with an average age of 38.7 years.
MotoGP fans show strongest brand affinity for Automobiles (2.17×), Cruiser (motorcycle) (5.7×), and Motorcycle accessories (3.63×) over the country average.
MotoGP fans in Spain are most concentrated in Catalonia (reach ~1M), Andalusia (reach ~1M), and Comunidad Valenciana (reach ~700K). These three regions account for the largest share of the active audience.
Beyond MotoGP itself, the audience over-indexes on Cruiser (motorcycle) (5.7×), Motorcycle accessories (3.63×), Formula One (2.26×), and Motorcycle helmet (3.65×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for MotoGP. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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