A data profile of the people who buy, follow and care about Plug-in hybrid in Spain — modelled from more than twelve digital signal sources. Plug-in hybrid has an estimated audience of 3,287,703 people in Spain.
The average Plug-in hybrid fan in Spain is 46.9 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Community of Madrid, Comunidad Valenciana.
Top brand affinities include Used Cars, Sabadell, Hybrid electric vehicle, with strongest over-indexing on Used Cars (11.9× the country average).
Demographically, the Plug-in hybrid audience skews more male with an average age of 46.9, and over-indexes on personality traits such as Family Orientation, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Plug-in hybrid fan in Spain is more male, around 46.9 years old, with strong Family Orientation tendencies and a notable affinity for Used Cars.
The key figures that characterise the Plug-in hybrid profile in Spain.
29.4% are female, 70.6% are male, average age 46.9.
| Metric | Value |
|---|---|
| Female | 29.4% |
| Male | 70.6% |
| Average age | 46.9 |
| Estimated audience size | 3,287,703 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 6% | |
| 20-29 | 11% | |
| 30-39 | 17% | |
| 40-49 | 27% | |
| 50+ | 38% |
of the worldwide Plug-in hybrid audience comes from Spain.
| Country | Share |
|---|---|
| United States | 12.1% |
| Germany | 11.2% |
| Italy | 8.2% |
Where the Plug-in hybrid audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Comunidad Valenciana | ~500K | 1.40× | |
| 02 | Canary Islands | ~200K | 1.37× | |
| 03 | Balearic Islands | ~100K | 1.36× | |
| 04 | La Rioja | ~20K | 1.11× | |
| 05 | Region of Murcia | ~100K | 1.06× | |
| 06 | Cantabria | ~40K | 1.00× | |
| 07 | Navarre | ~40K | 0.99× | |
| 08 | Extremadura | ~70K | 0.97× | |
| 09 | Aragon | ~80K | 0.96× | |
| 10 | Principality of Asturias | ~70K | 0.96× | |
| 11 | Community of Madrid | ~500K | 0.94× | |
| 12 | Castilla-La Mancha | ~100K | 0.93× | |
| 13 | Castile and León | ~100K | 0.91× | |
| 14 | Andalusia | ~600K | 0.90× | |
| 15 | Galicia | ~100K | 0.89× | |
| 16 | Basque Autonomous Country | ~100K | 0.89× | |
| 17 | Catalonia | ~500K | 0.83× |
The strongest cross-interests of the Plug-in hybrid audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Electric vehicle conversion | Cars & Mobility | 19.78× | ||
| 02 | Alternative fuel vehicle | Cars & Mobility | 14.30× | ||
| 03 | Used Cars | Cars & Mobility | 11.90× | ||
| 04 | Hybrid electric vehicle | Cars & Mobility | 11.58× | ||
| 05 | Battery electric vehicle | Cars & Mobility | 11.32× | ||
| 06 | City car | Cars & Mobility | 9.89× | ||
| 07 | Used car | Cars & Mobility | 8.56× | ||
| 08 | Range Rover | Cars & Mobility | 8.24× | ||
| 09 | Family car | Cars & Mobility | 8.14× | ||
| 10 | Auto maintenance | Cars & Mobility | 7.57× | ||
| 11 | Tesla Motors | Cars & Mobility | 7.01× | ||
| 12 | Hybrids | Cars & Mobility | 6.77× | ||
| 13 | Driving | Cars & Mobility | 6.75× | ||
| 14 | Crossover (automobile) | Cars & Mobility | 6.75× | ||
| 15 | Car dealership | Cars & Mobility | 6.53× | ||
| 16 | Škoda Auto | Cars & Mobility | 6.25× | ||
| 17 | Electric car | Cars & Mobility | 5.25× | ||
| 18 | Sabadell | Business & Career | 4.88× | ||
| 19 | SUVs | Cars & Mobility | 3.74× | ||
| 20 | Motor vehicle | Cars & Mobility | 3.18× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.07× | |
| Career Orientation | POWER | 1.97× | |
| Luxury Orientation | PREMIUM | 1.79× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.49× | |
| Mindfulness | BALANCE | 0.53× | |
| Tradition | CONSERVATISM | 0.64× |
Plug-in hybrid has an estimated audience of 3,287,703 people in Spain, concentrated in Andalusia and Community of Madrid.
29.4% of Plug-in hybrid fans are female, 70.6% are male, with an average age of 46.9 years.
Plug-in hybrid fans show strongest brand affinity for Used Cars (11.9×), Sabadell (4.88×), and Hybrid electric vehicle (11.58×) over the country average.
Plug-in hybrid fans in Spain are most concentrated in Andalusia (reach ~600K), Community of Madrid (reach ~500K), and Comunidad Valenciana (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Plug-in hybrid itself, the audience over-indexes on Sabadell (4.88×), Hybrid electric vehicle (11.58×), Used car (8.56×), and Škoda Auto (6.25×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Plug-in hybrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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