Rascasse Audience Intelligence

Plug-in hybrid Audience in United States

A data profile of the people who buy, follow and care about Plug-in hybrid in United States — modelled from more than twelve digital signal sources. Plug-in hybrid has an estimated audience of 6,998,711 people in United States.

#3025among Topic in United States#200in Cars & Mobility

The average Plug-in hybrid fan in United States is 42.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Alternative fuel vehicle, Used Cars, Tesla Model Y, with strongest over-indexing on Alternative fuel vehicle (48.43× the country average).

Demographically, the Plug-in hybrid audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Plug-in hybrid fan in United States is more male, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Alternative fuel vehicle.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plug-in hybrid profile in United States.

Audience size
7M
in United States
Gender
26.3%♀
73.7% male
Age
42.3
average years
Country rank
#5016
Topic in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plug-in hybrid fans

26.3% are female, 73.7% are male, average age 42.3.

Fig. 02

Gender split

26.3%
Female
73.7%
Male
Demographic split for Plug-in hybrid audience in United States
MetricValue
Female26.3%
Male73.7%
Average age42.3
Estimated audience size6,998,711
Fig. 03

Age distribution

Ø 42.3
average years
Age distribution of the Plug-in hybrid audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3920%
40-4922%
50+28%
Fig. 04

Worldwide distribution

12.1%

of the worldwide Plug-in hybrid audience comes from United States.

Worldwide audience distribution share by country for Plug-in hybrid
CountryShare
United States12.1%
Germany11.2%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plug-in hybrid audience in United States is strongest.

Fig. 05

Top regions by affinity

Plug-in hybrid fans by region: top regions in United States
#RegionReachAffinity×
01California~1.5M2.01×
02Washington~300K1.89×
03Oregon~100K1.85×
04Vermont~20K1.59×
05Colorado~200K1.48×
06Utah~80K1.28×
07Massachusetts~200K1.23×
08Illinois~300K1.15×
09Maryland~100K1.14×
10Arizona~200K1.11×
11New Hampshire~30K1.09×
12Maine~30K1.08×
13Minnesota~100K1.06×
14Virginia~200K1.05×
15New Mexico~40K1.04×
16Delaware~20K1.04×
17Connecticut~70K1.03×
18Nevada~70K1.03×
19Hawaii~30K1.01×
20Wisconsin~100K1.00×
21Idaho~30K1.00×
22Rhode Island~20K0.97×
23Washington, District of Columbia~20K0.97×
24Michigan~200K0.96×
25Montana~20K0.96×
26Pennsylvania~200K0.95×
27Ohio~200K0.95×
28Alaska~10K0.95×
29North Dakota~10K0.95×
30North Carolina~200K0.94×
31Kansas~50K0.93×
32New Jersey~200K0.92×
33Nebraska~30K0.92×
34South Dakota~10K0.91×
35Missouri~100K0.90×
36Iowa~50K0.87×
37West Virginia~30K0.87×
38New York~300K0.85×
39Indiana~100K0.85×
40Kentucky~70K0.84×
41Arkansas~50K0.83×
42Georgia~200K0.82×
43Oklahoma~60K0.81×
44Mississippi~50K0.80×
45Florida~400K0.79×
46Tennessee~100K0.77×
47South Carolina~80K0.76×
48Alabama~70K0.74×
49Texas~400K0.73×
50Louisiana~70K0.73×
Fig. 06

Affinity by region

Affinity by region — Plug-in hybrid, United States
0.73×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plug-in hybrid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plug-in hybrid audience
#·InterestCategoryAffinity×
01Alternative fuel vehicleCars & Mobility48.43×
02BMW i3Cars & Mobility42.50×
03Plug-in electric vehicleCars & Mobility42.48×
04Electric vehicle conversionCars & Mobility24.86×
05Nissan LeafCars & Mobility21.54×
06Škoda AutoCars & Mobility20.91×
07Volvo XC60Cars & Mobility20.77×
08Kia NiroCars & Mobility19.00×
09Tesla Model XCars & Mobility18.41×
10Hybrid electric vehicleCars & Mobility18.33×
11Battery electric vehicleCars & Mobility18.29×
12Tesla Model YCars & Mobility17.38×
13BMW X5 (E70)Cars & Mobility15.35×
14Tesla Model SCars & Mobility10.71×
15Used CarsCars & Mobility10.08×
16Family carCars & Mobility9.74×
17HatchbackCars & Mobility7.50×
18HybridsCars & Mobility6.44×
19Crossover (automobile)Cars & Mobility5.72×
20Tesla MotorsCars & Mobility4.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plug-in hybrid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plug-in hybrid audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.46×
Risk AppetiteTHRILL1.90×
Luxury OrientationPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plug-in hybrid audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
ExtroversionTHRILL0.79×
Community OrientationOPEN0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plug-in hybrid have in United States?

Plug-in hybrid has an estimated audience of 6,998,711 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Plug-in hybrid fans?

26.3% of Plug-in hybrid fans are female, 73.7% are male, with an average age of 42.3 years.

03

Which brands do Plug-in hybrid fans like most?

Plug-in hybrid fans show strongest brand affinity for Alternative fuel vehicle (48.43×), Used Cars (10.08×), and Tesla Model Y (17.38×) over the country average.

04

Where do Plug-in hybrid fans live in United States?

Plug-in hybrid fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Plug-in hybrid fans also like?

Beyond Plug-in hybrid itself, the audience over-indexes on Used Cars (10.08×), Tesla Model Y (17.38×), Hybrid electric vehicle (18.33×), and Electric vehicle conversion (24.86×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Plug-in hybrid audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Plug-in hybrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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