Plug-in hybrid Audience in United States

Plug-in hybrid logo

Plug-in hybrid has an estimated audience of 6,998,711 people in United States. 26.3% are female, 73.7% are male, average age 42.3. Top regions: California, Texas, New York. Top brand affinities: Alternative fuel vehicle, Used Cars, Hybrid electric vehicle, Tesla Model Y, Electric vehicle conversion.

The average Plug-in hybrid fan in United States is 42.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Alternative fuel vehicle, Used Cars, Hybrid electric vehicle, with strongest over-indexing on Alternative fuel vehicle (48.43× the country average). Demographically, the Plug-in hybrid audience skews more male with an average age of 42.3, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Plug-in hybrid fans

Demographic split for Plug-in hybrid audience in United States
MetricValue
Female26.3%
Male73.7%
Average age42.3
Estimated audience size6,998,711

Audience persona

The typical Plug-in hybrid fan in United States is more male, around 42.3 years old, with strong Family Orientation tendencies and a notable affinity for Alternative fuel vehicle.

Top regions in United States

Top regions ranked by reach for Plug-in hybrid in United States
RegionReachAffinity
California1,424,0531.85×
Texas377,5600.63×
New York336,1630.86×
Florida291,3000.61×
Washington247,1351.76×
Pennsylvania239,7591.02×
Illinois229,1660.98×
Ohio174,5380.81×
Virginia168,1170.99×
North Carolina166,3050.79×
Arizona153,8101.08×
Oregon153,1161.91×
Georgia151,0500.7×
Massachusetts149,6661.09×
New Jersey145,7380.82×
Michigan145,7110.8×
Colorado144,2561.31×
Maryland123,8171.03×
Indiana94,3650.74×
Minnesota91,1570.91×
Missouri90,8860.81×
Tennessee90,5630.65×
Wisconsin88,4390.84×
Kentucky75,7690.86×
Utah68,7011.1×
Connecticut64,1490.91×
Nevada61,2280.9×
South Carolina58,6980.56×
Oklahoma58,0380.75×
Alabama49,9280.51×
Louisiana45,4560.5×
Iowa41,6970.72×
Kansas41,3220.75×
Arkansas40,2700.7×
New Mexico36,8111.05×
Vermont35,4502.89×
Hawaii33,5081.11×
New Hampshire32,4571.18×
Idaho31,9590.91×
West Virginia31,5130.97×
Maine31,3221.25×
Nebraska28,8310.82×
Mississippi26,9250.47×
Delaware24,0571.25×
North Dakota23,2881.62×
Rhode Island23,2821.05×
Montana21,0501.08×
Washington, District of Columbia20,2650.96×
Alaska15,7241.05×
South Dakota15,2210.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plug-in hybrid audience
BrandAffinityCategory
Alternative fuel vehicle48.43×Cars & Mobility
Used Cars10.08×Cars & Mobility
Hybrid electric vehicle18.33×Cars & Mobility
Tesla Model Y17.38×Cars & Mobility
Electric vehicle conversion24.86×Cars & Mobility
Plug-in electric vehicle42.48×Cars & Mobility
Tesla Model X18.41×Cars & Mobility
BMW i342.5×Cars & Mobility
Škoda Auto20.91×Cars & Mobility
Battery electric vehicle18.29×Cars & Mobility
Family car9.74×Cars & Mobility
Hybrids6.44×Cars & Mobility
Hatchback7.5×Cars & Mobility
Nissan Leaf21.54×Cars & Mobility
Volvo XC6020.77×Cars & Mobility
Tesla Motors4.54×Cars & Mobility
Crossover (automobile)5.72×Cars & Mobility
BMW X5 (E70)15.35×Cars & Mobility
Kia Niro19×Cars & Mobility
Tesla Model S10.71×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plug-in hybrid audience
TraitClusterScore
Family OrientationCONSERVATISM1.62
Quality AwarenessPREMIUM1.5
Need for SecurityCONSERVATISM1.46
Early Adopter MentalityPOWER1.44
Career OrientationPOWER1.37
Convenience OrientationPREMIUM1.35

Worldwide distribution

Worldwide audience distribution share by country for Plug-in hybrid
CountryShare
United States12.1%
Germany11.2%
Italy8.2%

See Plug-in hybrid audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Plug-in hybrid have in United States?

Plug-in hybrid has an estimated audience of 6,998,711 people in United States, concentrated in California and Texas.

What is the gender split and age of Plug-in hybrid fans?

26.3% of Plug-in hybrid fans are female, 73.7% are male, with an average age of 42.3 years.

Which brands do Plug-in hybrid fans like most?

Plug-in hybrid fans show strongest brand affinity for Alternative fuel vehicle (48.43×), Used Cars (10.08×), and Hybrid electric vehicle (18.33×) over the country average.

Where do Plug-in hybrid fans live in United States?

Plug-in hybrid fans in United States are most concentrated in California (reach 1,424,053), Texas (reach 377,560), and New York (reach 336,163). These three regions account for the largest share of the active audience.

What other brands do Plug-in hybrid fans also like?

Beyond Plug-in hybrid itself, the audience over-indexes on Used Cars (10.08×), Hybrid electric vehicle (18.33×), Tesla Model Y (17.38×), and Electric vehicle conversion (24.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Plug-in hybrid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.