Rascasse Audience Intelligence

BMW i3 Audience in United States

A data profile of the people who buy, follow and care about BMW i3 in United States — modelled from more than twelve digital signal sources. BMW i3 has an estimated audience of 542,951 people in United States.

#256among Car type in United States#288among Car Model in United States#997in Cars & Mobility

The average BMW i3 fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Personal luxury car, Tesla Model Y, Battery electric vehicle, with strongest over-indexing on Personal luxury car (57.76× the country average).

Demographically, the BMW i3 audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BMW i3 fan in United States is more male, around 40.3 years old, with strong Patriotism tendencies and a notable affinity for Personal luxury car.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BMW i3 profile in United States.

Audience size
543K
in United States
Gender
17.2%♀
82.8% male
Age
40.3
average years
Country rank
#34914
Car Model in United States
Fig. 01

Search interest · 12-month trend

+53%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of BMW i3 fans

17.2% are female, 82.8% are male, average age 40.3.

Fig. 02

Gender split

17.2%
Female
82.8%
Male
Demographic split for BMW i3 audience in United States
MetricValue
Female17.2%
Male82.8%
Average age40.3
Estimated audience size542,951
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the BMW i3 audience in United States
Age bracketShare%
16-1921%
20-2915%
30-3917%
40-4920%
50+26%
Fig. 04

Worldwide distribution

9.6%

of the worldwide BMW i3 audience comes from United States.

Worldwide audience distribution share by country for BMW i3
CountryShare
Germany17.2%
United States9.6%
United Kingdom6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BMW i3 audience in United States is strongest.

Fig. 05

Top regions by affinity

BMW i3 fans by region: top regions in United States
#RegionReachAffinity×
01California~100K2.35×
02Washington~20K2.11×
03Oregon~9K1.65×
04Nevada~8K1.55×
05Washington, District of Columbia~2K1.44×
06Arizona~10K1.35×
07Hawaii~3K1.34×
08Utah~6K1.32×
09Maryland~10K1.24×
10Florida~40K1.22×
11Colorado~10K1.22×
12Virginia~10K1.21×
13Georgia~20K1.20×
14Massachusetts~10K1.17×
15Texas~50K1.12×
16Illinois~20K1.12×
17Connecticut~6K1.11×
18North Carolina~20K1.07×
19New Mexico~3K1.07×
20New Jersey~10K1.04×
21New York~30K1.00×
22New Hampshire~2K1.00×
23Pennsylvania~20K0.97×
24Vermont<1K0.97×
25Michigan~10K0.96×
26Rhode Island~2K0.94×
27South Carolina~7K0.93×
28Ohio~10K0.92×
29Idaho~2K0.91×
30Oklahoma~5K0.90×
31Kansas~4K0.90×
32Delaware~1K0.90×
33Missouri~7K0.89×
34Tennessee~9K0.88×
35Indiana~8K0.88×
36Minnesota~6K0.88×
37Maine~1K0.82×
38Kentucky~5K0.79×
39Wisconsin~6K0.78×
40Alaska<1K0.78×
41Nebraska~2K0.77×
42Alabama~5K0.75×
43Montana<1K0.72×
44South Dakota<1K0.72×
45North Dakota<1K0.72×
46Arkansas~3K0.71×
47West Virginia~2K0.71×
48Iowa~3K0.69×
49Louisiana~4K0.67×
50Mississippi~3K0.63×
Fig. 06

Affinity by region

Affinity by region — BMW i3, United States
0.63×1.00×2.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BMW i3 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BMW i3 audience
#·InterestCategoryAffinity×
01Mitsubishi MirageCars & Mobility101.41×
02Honda FitCars & Mobility95.54×
03Toyota Prius Plug-in HybridCars & Mobility92.68×
04Nissan JukeCars & Mobility79.09×
05Battery electric vehicleCars & Mobility78.05×
06Personal luxury carCars & Mobility57.76×
07Tesla Model YCars & Mobility53.90×
08Mitsubishi PajeroCars & Mobility50.01×
09BMW i8Cars & Mobility47.91×
10Tesla Model XCars & Mobility47.64×
11Hyundai AccentCars & Mobility45.98×
12Toyota YarisCars & Mobility44.54×
13Porsche CayenneCars & Mobility36.13×
14Hybrid electric vehicleCars & Mobility32.59×
15Porsche PanameraCars & Mobility31.10×
16Nissan PathfinderCars & Mobility26.53×
17Hyundai Santa FeCars & Mobility22.83×
18Tesla Model SCars & Mobility21.14×
19Plug-in hybridCars & Mobility19.51×
20HatchbackCars & Mobility15.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BMW i3 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BMW i3 audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.67×
Need for SecurityCONSERVATISM2.22×
Family OrientationCONSERVATISM2.11×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BMW i3 audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.81×
SpiritualityBALANCE0.88×
Community OrientationOPEN0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BMW i3 have in United States?

BMW i3 has an estimated audience of 542,951 people in United States, concentrated in California and Texas.

02

What is the gender split and age of BMW i3 fans?

17.2% of BMW i3 fans are female, 82.8% are male, with an average age of 40.3 years.

03

Which brands do BMW i3 fans like most?

BMW i3 fans show strongest brand affinity for Personal luxury car (57.76×), Tesla Model Y (53.9×), and Battery electric vehicle (78.05×) over the country average.

04

Where do BMW i3 fans live in United States?

BMW i3 fans in United States are most concentrated in California (reach ~100K), Texas (reach ~50K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do BMW i3 fans also like?

Beyond BMW i3 itself, the audience over-indexes on Tesla Model Y (53.9×), Battery electric vehicle (78.05×), Honda Fit (95.54×), and Mitsubishi Mirage (101.41×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See BMW i3 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW i3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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