BMW i3 Audience in United States

BMW i3 logo

BMW i3 has an estimated audience of 499,775 people in United States. 17.2% are female, 82.8% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Personal luxury car, Tesla Model Y, Battery electric vehicle, Honda Fit, Mitsubishi Mirage.

The average BMW i3 fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Personal luxury car, Tesla Model Y, Battery electric vehicle, with strongest over-indexing on Personal luxury car (57.76× the country average). Demographically, the BMW i3 audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of BMW i3 fans

Demographic split for BMW i3 audience in United States
MetricValue
Female17.2%
Male82.8%
Average age40.3
Estimated audience size499,775

Audience persona

The typical BMW i3 fan in United States is more male, around 40.3 years old, with strong Family Orientation tendencies and a notable affinity for Personal luxury car.

Top regions in United States

Top regions ranked by reach for BMW i3 in United States
RegionReachAffinity
California127,6202.32×
Texas48,4971.13×
Florida43,2821.28×
New York28,7161.03×
Washington21,6762.16×
Georgia19,4281.26×
Illinois19,1081.15×
North Carolina16,2291.08×
Pennsylvania16,1390.96×
Virginia14,9891.23×
Arizona14,3501.41×
Ohio14,2120.92×
New Jersey13,1131.03×
Michigan12,9280.99×
Massachusetts11,6151.18×
Maryland10,9711.28×
Oregon9,6381.68×
Colorado9,5011.21×
Tennessee9,0520.9×
Indiana7,8840.86×
Nevada7,8341.62×
Missouri7,2760.9×
South Carolina6,5170.87×
Utah6,1971.38×
Minnesota6,1550.86×
Wisconsin5,6380.75×
Connecticut5,4401.09×
Alabama5,0610.72×
Oklahoma4,8670.88×
Kentucky4,8350.77×
Louisiana4,3610.68×
Kansas3,6400.92×
Hawaii3,0741.43×
Arkansas2,6870.65×
New Mexico2,6141.04×
Iowa2,5130.61×
Washington, District of Columbia2,2791.52×
Mississippi2,1700.53×
Idaho2,1050.84×
New Hampshire1,8160.92×
Nebraska1,7960.72×
Rhode Island1,4600.92×
West Virginia1,3680.59×
Maine1,2260.68×
Delaware1,0520.76×
Montana7840.57×
Vermont7140.81×
Alaska6280.59×
South Dakota5500.48×
North Dakota4360.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BMW i3 audience
BrandAffinityCategory
Personal luxury car57.76×Cars & Mobility
Tesla Model Y53.9×Cars & Mobility
Battery electric vehicle78.05×Cars & Mobility
Honda Fit95.54×Cars & Mobility
Mitsubishi Mirage101.41×Cars & Mobility
Tesla Model X47.64×Cars & Mobility
Nissan Juke79.09×Cars & Mobility
Hybrid electric vehicle32.59×Cars & Mobility
Porsche Cayenne36.13×Cars & Mobility
Toyota Yaris44.54×Cars & Mobility
BMW i847.91×Cars & Mobility
Hatchback15×Cars & Mobility
Plug-in hybrid19.51×Cars & Mobility
Toyota Prius Plug-in Hybrid92.68×Cars & Mobility
Mitsubishi Pajero50.01×Cars & Mobility
Tesla Model S21.14×Cars & Mobility
Hyundai Santa Fe22.83×Cars & Mobility
Porsche Panamera31.1×Cars & Mobility
Hyundai Accent45.98×Cars & Mobility
Tesla Motors7.42×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BMW i3 audience
TraitClusterScore
Family OrientationCONSERVATISM5.25
Luxury OrientationPREMIUM2.67
Quality AwarenessPREMIUM2.53
Early Adopter MentalityPOWER1.93
SustainabilityBALANCE1.9
LGBTQ+ IdentityOPEN1.86

Worldwide distribution

Worldwide audience distribution share by country for BMW i3
CountryShare
Germany15.5%
United States9.6%
United Kingdom6.4%

See BMW i3 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does BMW i3 have in United States?

BMW i3 has an estimated audience of 499,775 people in United States, concentrated in California and Texas.

What is the gender split and age of BMW i3 fans?

17.2% of BMW i3 fans are female, 82.8% are male, with an average age of 40.3 years.

Which brands do BMW i3 fans like most?

BMW i3 fans show strongest brand affinity for Personal luxury car (57.76×), Tesla Model Y (53.9×), and Battery electric vehicle (78.05×) over the country average.

Where do BMW i3 fans live in United States?

BMW i3 fans in United States are most concentrated in California (reach 127,620), Texas (reach 48,497), and Florida (reach 43,282). These three regions account for the largest share of the active audience.

What other brands do BMW i3 fans also like?

Beyond BMW i3 itself, the audience over-indexes on Tesla Model Y (53.9×), Battery electric vehicle (78.05×), Honda Fit (95.54×), and Mitsubishi Mirage (101.41×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BMW i3. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.