Hyundai Santa Fe Audience in United States

Hyundai Santa Fe logo

Hyundai Santa Fe has an estimated audience of 2,660,887 people in United States. 36.1% are female, 63.9% are male, average age 44.2. Top regions: California, Texas, Florida. Top brand affinities: Hyundai Tucson, Hyundai Elantra, Nissan Pathfinder, Nissan Juke, Kia Sorento.

The average Hyundai Santa Fe fan in United States is 44.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hyundai Tucson, Hyundai Elantra, Nissan Pathfinder, with strongest over-indexing on Hyundai Tucson (47.46× the country average). Demographically, the Hyundai Santa Fe audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Hyundai Santa Fe fans

Demographic split for Hyundai Santa Fe audience in United States
MetricValue
Female36.1%
Male63.9%
Average age44.2
Estimated audience size2,660,887

Audience persona

The typical Hyundai Santa Fe fan in United States is more male, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Hyundai Tucson.

Top regions in United States

Top regions ranked by reach for Hyundai Santa Fe in United States
RegionReachAffinity
California266,1200.91×
Texas258,3671.13×
Florida250,5201.39×
New York139,3900.94×
Pennsylvania98,3661.1×
Illinois95,8661.08×
North Carolina88,3111.1×
Georgia87,5951.07×
Ohio82,1941×
New Jersey78,4881.16×
Virginia66,6481.03×
Arizona63,1491.16×
Tennessee61,9701.16×
Michigan54,7280.79×
Massachusetts49,7140.95×
Alabama48,0751.29×
Indiana47,8030.98×
Washington46,8370.88×
Missouri45,7311.07×
Maryland45,2560.99×
South Carolina43,5281.09×
Colorado43,2171.03×
Oklahoma39,6201.34×
Louisiana38,6781.13×
Wisconsin38,0880.95×
Minnesota37,7310.99×
Kentucky32,8930.99×
Utah29,3101.23×
Arkansas28,0091.28×
Connecticut27,7881.04×
Nevada24,5670.95×
Oregon23,6720.78×
Kansas23,0691.1×
Mississippi22,5471.03×
Iowa20,0560.91×
New Mexico16,3321.22×
Nebraska13,3211×
West Virginia13,2501.07×
Idaho12,6240.95×
New Hampshire11,1341.06×
Maine9,1560.96×
Hawaii8,4880.74×
Rhode Island8,2830.98×
Delaware6,7440.92×
Washington, District of Columbia5,5720.7×
Montana5,2790.72×
South Dakota4,7860.78×
North Dakota4,6030.84×
Alaska3,5260.62×
Vermont3,4600.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hyundai Santa Fe audience
BrandAffinityCategory
Hyundai Tucson47.46×Cars & Mobility
Hyundai Elantra27.12×Cars & Mobility
Nissan Pathfinder24.85×Cars & Mobility
Nissan Juke34.35×Cars & Mobility
Kia Sorento21.48×Cars & Mobility
Hyundai Accent38.93×Cars & Mobility
Honda CR-V12.71×Cars & Mobility
Used car4.41×Cars & Mobility
Honda Pilot14.75×Cars & Mobility
Honda Fit25.23×Cars & Mobility
Certified Pre-Owned8.29×Cars & Mobility
Mitsubishi Mirage27.48×Cars & Mobility
Kia Sportage18.05×Cars & Mobility
Toyota RAV49.99×Cars & Mobility
SUVs3.1×Cars & Mobility
Hyundai Sonata18.61×Cars & Mobility
Hyundai6.2×Cars & Mobility
CarMax4.54×Cars & Mobility
Crossover (automobile)6.39×Cars & Mobility
Kelley Blue Book5.54×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hyundai Santa Fe audience
TraitClusterScore
Family OrientationCONSERVATISM1.9
Need for SecurityCONSERVATISM1.75
Price SensitivityPREMIUM1.53
Quality AwarenessPREMIUM1.47
Career OrientationPOWER1.21
Social Media UsageJOY1.16

Worldwide distribution

Worldwide audience distribution share by country for Hyundai Santa Fe
CountryShare
United States23.2%
Germany5.3%
United Kingdom4.6%

See Hyundai Santa Fe audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Hyundai Santa Fe have in United States?

Hyundai Santa Fe has an estimated audience of 2,660,887 people in United States, concentrated in California and Texas.

What is the gender split and age of Hyundai Santa Fe fans?

36.1% of Hyundai Santa Fe fans are female, 63.9% are male, with an average age of 44.2 years.

Which brands do Hyundai Santa Fe fans like most?

Hyundai Santa Fe fans show strongest brand affinity for Hyundai Tucson (47.46×), Hyundai Elantra (27.12×), and Nissan Pathfinder (24.85×) over the country average.

Where do Hyundai Santa Fe fans live in United States?

Hyundai Santa Fe fans in United States are most concentrated in California (reach 266,120), Texas (reach 258,367), and Florida (reach 250,520). These three regions account for the largest share of the active audience.

What other brands do Hyundai Santa Fe fans also like?

Beyond Hyundai Santa Fe itself, the audience over-indexes on Hyundai Elantra (27.12×), Nissan Pathfinder (24.85×), Nissan Juke (34.35×), and Kia Sorento (21.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hyundai Santa Fe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.