Hyundai Santa Fe Audience in United States
A data profile of the people who buy, follow and care about Hyundai Santa Fe in United States — modelled from more than twelve digital signal sources. Hyundai Santa Fe has an estimated audience of 2,602,837 people in United States.
The average Hyundai Santa Fe fan in United States is 44.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Hyundai Tucson, Hyundai Elantra, Nissan Pathfinder, with strongest over-indexing on Hyundai Tucson (47.46× the country average).
Demographically, the Hyundai Santa Fe audience skews more male with an average age of 44.2, and over-indexes on personality traits such as Family Orientation, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Hyundai Santa Fe fan in United States is more male, around 44.2 years old, with strong Family Orientation tendencies and a notable affinity for Hyundai Tucson.
At a glance
The key figures that characterise the Hyundai Santa Fe profile in United States.
Search interest · 12-month trend
Demographics of Hyundai Santa Fe fans
36.1% are female, 63.9% are male, average age 44.2.
Gender split
| Metric | Value |
|---|---|
| Female | 36.1% |
| Male | 63.9% |
| Average age | 44.2 |
| Estimated audience size | 2,602,837 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 33% |
Worldwide distribution
of the worldwide Hyundai Santa Fe audience comes from United States.
| Country | Share |
|---|---|
| United States | 22.8% |
| Germany | 5.1% |
| United Kingdom | 4.7% |
Geography
Where the Hyundai Santa Fe audience in United States is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Oklahoma | ~40K | 1.35× | |
| 02 | Florida | ~200K | 1.32× | |
| 03 | Arkansas | ~30K | 1.27× | |
| 04 | Alabama | ~50K | 1.24× | |
| 05 | Utah | ~30K | 1.23× | |
| 06 | New Mexico | ~20K | 1.20× | |
| 07 | Arizona | ~60K | 1.15× | |
| 08 | Tennessee | ~60K | 1.13× | |
| 09 | Louisiana | ~40K | 1.13× | |
| 10 | West Virginia | ~10K | 1.13× | |
| 11 | New Jersey | ~70K | 1.10× | |
| 12 | New Hampshire | ~10K | 1.10× | |
| 13 | Texas | ~200K | 1.09× | |
| 14 | Kansas | ~20K | 1.09× | |
| 15 | Pennsylvania | ~100K | 1.08× | |
| 16 | North Carolina | ~90K | 1.08× | |
| 17 | Missouri | ~50K | 1.07× | |
| 18 | Mississippi | ~20K | 1.06× | |
| 19 | South Carolina | ~40K | 1.05× | |
| 20 | Connecticut | ~30K | 1.05× | |
| 21 | Maine | ~10K | 1.04× | |
| 22 | Illinois | ~90K | 1.03× | |
| 23 | Georgia | ~80K | 1.02× | |
| 24 | Virginia | ~70K | 1.02× | |
| 25 | Kentucky | ~30K | 1.02× | |
| 26 | Ohio | ~80K | 1.01× | |
| 27 | Maryland | ~50K | 1.01× | |
| 28 | Rhode Island | ~9K | 1.01× | |
| 29 | Minnesota | ~40K | 1.00× | |
| 30 | Nebraska | ~10K | 1.00× | |
| 31 | Colorado | ~40K | 0.99× | |
| 32 | Wisconsin | ~40K | 0.99× | |
| 33 | Indiana | ~50K | 0.97× | |
| 34 | Delaware | ~7K | 0.96× | |
| 35 | Idaho | ~10K | 0.94× | |
| 36 | Massachusetts | ~50K | 0.93× | |
| 37 | Nevada | ~20K | 0.93× | |
| 38 | Iowa | ~20K | 0.93× | |
| 39 | North Dakota | ~5K | 0.90× | |
| 40 | New York | ~100K | 0.88× | |
| 41 | California | ~300K | 0.86× | |
| 42 | Washington | ~40K | 0.84× | |
| 43 | South Dakota | ~5K | 0.84× | |
| 44 | Vermont | ~4K | 0.80× | |
| 45 | Oregon | ~20K | 0.79× | |
| 46 | Michigan | ~50K | 0.78× | |
| 47 | Hawaii | ~9K | 0.77× | |
| 48 | Montana | ~6K | 0.76× | |
| 49 | Alaska | ~4K | 0.71× | |
| 50 | Washington, District of Columbia | ~6K | 0.69× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Hyundai Santa Fe audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hyundai Tucson | Cars & Mobility | 47.46× | ||
| 02 | Hyundai Accent | Cars & Mobility | 38.93× | ||
| 03 | Nissan Juke | Cars & Mobility | 34.35× | ||
| 04 | Mitsubishi Mirage | Cars & Mobility | 27.48× | ||
| 05 | Hyundai Elantra | Cars & Mobility | 27.12× | ||
| 06 | Honda Fit | Cars & Mobility | 25.23× | ||
| 07 | Nissan Pathfinder | Cars & Mobility | 24.85× | ||
| 08 | Kia Sorento | Cars & Mobility | 21.48× | ||
| 09 | Hyundai Sonata | Cars & Mobility | 18.61× | ||
| 10 | Kia Sportage | Cars & Mobility | 18.05× | ||
| 11 | Honda Pilot | Cars & Mobility | 14.75× | ||
| 12 | Honda CR-V | Cars & Mobility | 12.71× | ||
| 13 | Toyota RAV4 | Cars & Mobility | 9.99× | ||
| 14 | Personal luxury car | Cars & Mobility | 8.83× | ||
| 15 | Certified Pre-Owned | Cars & Mobility | 8.29× | ||
| 16 | Crossover (automobile) | Cars & Mobility | 6.39× | ||
| 17 | Hyundai | Cars & Mobility | 6.20× | ||
| 18 | CarMax | Cars & Mobility | 4.54× | ||
| 19 | Used car | Cars & Mobility | 4.41× | ||
| 20 | SUVs | Cars & Mobility | 3.10× |
Personality of the Hyundai Santa Fe audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 2.23× | |
| Need for Security | CONSERVATISM | 2.06× | |
| Price Sensitivity | PREMIUM | 1.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.68× | |
| Sustainability | BALANCE | 0.80× | |
| Extroversion | THRILL | 0.80× |
Frequently asked questions
How many fans does Hyundai Santa Fe have in United States?
Hyundai Santa Fe has an estimated audience of 2,602,837 people in United States, concentrated in California and Texas.
What is the gender split and age of Hyundai Santa Fe fans?
36.1% of Hyundai Santa Fe fans are female, 63.9% are male, with an average age of 44.2 years.
Which brands do Hyundai Santa Fe fans like most?
Hyundai Santa Fe fans show strongest brand affinity for Hyundai Tucson (47.46×), Hyundai Elantra (27.12×), and Nissan Pathfinder (24.85×) over the country average.
Where do Hyundai Santa Fe fans live in United States?
Hyundai Santa Fe fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Hyundai Santa Fe fans also like?
Beyond Hyundai Santa Fe itself, the audience over-indexes on Hyundai Elantra (27.12×), Nissan Pathfinder (24.85×), Nissan Juke (34.35×), and Kia Sorento (21.48×) compared to the United States average.
Explore more audiences
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See Hyundai Santa Fe audiences in other countries
How to read this data
Audience size is the estimated number of people in United States who actively search for Hyundai Santa Fe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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