Toyota RAV4 Audience in United States

Toyota RAV4 logo

Toyota RAV4 has an estimated audience of 6,326,147 people in United States. 29.3% are female, 70.7% are male, average age 36.6. Top regions: California, Texas, Florida. Top brand affinities: Honda CR-V, Toyota Highlander, Online shopping, Toyota Corolla, Used car.

The average Toyota RAV4 fan in United States is 36.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Honda CR-V, Toyota Highlander, Online shopping, with strongest over-indexing on Honda CR-V (9.85× the country average). Demographically, the Toyota RAV4 audience skews more male with an average age of 36.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

Demographics of Toyota RAV4 fans

Demographic split for Toyota RAV4 audience in United States
MetricValue
Female29.3%
Male70.7%
Average age36.6
Estimated audience size6,326,147

Audience persona

The typical Toyota RAV4 fan in United States is more male, around 36.6 years old, with strong Family Orientation tendencies and a notable affinity for Honda CR-V.

Top regions in United States

Top regions ranked by reach for Toyota RAV4 in United States
RegionReachAffinity
California765,2181.1×
Texas570,0521.05×
Florida417,4110.97×
New York372,9761.06×
Illinois251,5261.19×
Pennsylvania218,9161.03×
Georgia185,8110.95×
North Carolina182,3750.96×
New Jersey168,8251.05×
Ohio167,1100.86×
Virginia147,9580.96×
Washington137,3171.08×
Arizona136,8951.06×
Michigan135,6020.82×
Tennessee128,6741.01×
Massachusetts125,3511.01×
Indiana105,4540.91×
Maryland104,5610.96×
Missouri99,3600.97×
Colorado98,8350.99×
Alabama89,0411.01×
Minnesota87,9600.97×
Wisconsin84,8210.89×
Oregon84,7411.17×
Kentucky82,9061.05×
South Carolina81,9530.86×
Oklahoma75,3581.07×
Louisiana73,7880.9×
Connecticut63,0890.99×
Nevada55,1110.9×
Utah54,6720.97×
Arkansas52,0781×
Iowa47,0410.9×
Mississippi46,4650.89×
Kansas45,2200.91×
West Virginia39,9531.36×
Nebraska32,3111.02×
Idaho30,7890.97×
Hawaii28,2951.04×
New Mexico26,0830.82×
New Hampshire23,6080.95×
Maine21,8130.96×
Rhode Island18,6550.93×
Alaska17,8761.32×
North Dakota17,3291.33×
Vermont16,2931.47×
Delaware16,1050.92×
Montana15,7060.89×
South Dakota14,2540.97×
Washington, District of Columbia13,7990.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Toyota RAV4 audience
BrandAffinityCategory
Honda CR-V9.85×Cars & Mobility
Toyota Highlander9.84×Cars & Mobility
Online shopping1.75×Shopping
Toyota Corolla9.37×Cars & Mobility
Used car3.21×Cars & Mobility
Business1.66×Business & Career
Video games1.82×Games
Family1.56×Kids & Family
CarMax3.41×Cars & Mobility
Toyota Camry7.35×Cars & Mobility
Certified Pre-Owned5.29×Cars & Mobility
Honda Pilot9.27×Cars & Mobility
Crossover (automobile)4.62×Cars & Mobility
AutoZone2.2×Cars & Mobility
Photography1.5×Arts & Culture
Automobiles1.58×Cars & Mobility
SUVs2.03×Cars & Mobility
Kelley Blue Book3.68×Movies & TV
Hyundai Santa Fe9.58×Cars & Mobility
Hybrids3.67×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Toyota RAV4 audience
TraitClusterScore
Family OrientationCONSERVATISM1.37
Quality AwarenessPREMIUM1.31
Need for SecurityCONSERVATISM1.25
TravellingTHRILL1.21
Price SensitivityPREMIUM1.15
Luxury OrientationPREMIUM1.14

Worldwide distribution

Worldwide audience distribution share by country for Toyota RAV4
CountryShare
United States25.3%
Canada5.0%
Spain4.5%

See Toyota RAV4 audiences in other countries

More Car type audiences in United States

Frequently asked questions

How many fans does Toyota RAV4 have in United States?

Toyota RAV4 has an estimated audience of 6,326,147 people in United States, concentrated in California and Texas.

What is the gender split and age of Toyota RAV4 fans?

29.3% of Toyota RAV4 fans are female, 70.7% are male, with an average age of 36.6 years.

Which brands do Toyota RAV4 fans like most?

Toyota RAV4 fans show strongest brand affinity for Honda CR-V (9.85×), Toyota Highlander (9.84×), and Online shopping (1.75×) over the country average.

Where do Toyota RAV4 fans live in United States?

Toyota RAV4 fans in United States are most concentrated in California (reach 765,218), Texas (reach 570,052), and Florida (reach 417,411). These three regions account for the largest share of the active audience.

What other brands do Toyota RAV4 fans also like?

Beyond Toyota RAV4 itself, the audience over-indexes on Toyota Highlander (9.84×), Online shopping (1.75×), Toyota Corolla (9.37×), and Used car (3.21×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Toyota RAV4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.