Toyota RAV4 Audience in Germany
Toyota RAV4 has an estimated audience of 766,999 people in Germany. 25.0% are female, 75.0% are male, average age 34.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Honda CR-V, Esso, Honda HR-V, Suzuki Jimny.
The average Toyota RAV4 fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Honda CR-V, Esso, with strongest over-indexing on Peugeot 408 (78.4× the country average). Demographically, the Toyota RAV4 audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Patriotism, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Toyota RAV4 fans
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 34.7 |
| Estimated audience size | 766,999 |
Audience persona
The typical Toyota RAV4 fan in Germany is more male, around 34.7 years old, with strong Patriotism tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 197,302 | 1.18× |
| Bayern | 150,643 | 1.22× |
| Baden-Württemberg | 122,263 | 1.17× |
| Hessen | 72,863 | 1.25× |
| Niedersachsen | 72,806 | 0.98× |
| Berlin | 39,402 | 1.15× |
| Sachsen | 36,965 | 0.98× |
| Rheinland-Pfalz | 33,017 | 0.86× |
| Schleswig-Holstein | 24,507 | 0.89× |
| Brandenburg | 23,883 | 1× |
| Hamburg | 19,476 | 1.12× |
| Thüringen | 16,204 | 0.83× |
| Sachsen-Anhalt | 15,921 | 0.8× |
| Mecklenburg-Vorpommern | 12,343 | 0.84× |
| Saarland | 8,650 | 0.92× |
| Bremen | 5,317 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 78.4× | Cars & Mobility |
| Honda CR-V | 44.34× | Cars & Mobility |
| Esso | 20× | Cars & Mobility |
| Honda HR-V | 70.81× | Cars & Mobility |
| Suzuki Jimny | 39× | Cars & Mobility |
| Toyota Land Cruiser | 28.74× | Cars & Mobility |
| Opel Mokka | 26.67× | Cars & Mobility |
| Ford EcoSport | 41.42× | Cars & Mobility |
| Daihatsu Terios | 87.86× | Cars & Mobility |
| Honda City | 49.38× | Cars & Mobility |
| Lada Niva | 40.26× | Cars & Mobility |
| Chevrolet Suburban | 72.95× | Cars & Mobility |
| Toyota Corolla | 21.32× | Cars & Mobility |
| Škoda Yeti | 40.44× | Cars & Mobility |
| Nissan Qashqai | 15.83× | Cars & Mobility |
| Cadillac Escalade | 30.57× | Cars & Mobility |
| Ford Kuga | 15.92× | Cars & Mobility |
| Chevrolet Equinox | 82.76× | Cars & Mobility |
| Rheinmetall | 9.12× | Business & Career |
| Dacia Duster | 12.75× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.7 |
| Luxury Orientation | PREMIUM | 1.69 |
| Indulgence | JOY | 1.38 |
| Sustainability | BALANCE | 1.3 |
| Need for Security | CONSERVATISM | 1.3 |
| Family Orientation | CONSERVATISM | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.3% |
| Canada | 5.0% |
| Spain | 4.5% |
See Toyota RAV4 audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Toyota RAV4 have in Germany?
Toyota RAV4 has an estimated audience of 766,999 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toyota RAV4 fans?
25.0% of Toyota RAV4 fans are female, 75.0% are male, with an average age of 34.7 years.
Which brands do Toyota RAV4 fans like most?
Toyota RAV4 fans show strongest brand affinity for Peugeot 408 (78.4×), Honda CR-V (44.34×), and Esso (20×) over the country average.
Where do Toyota RAV4 fans live in Germany?
Toyota RAV4 fans in Germany are most concentrated in Nordrhein-Westfalen (reach 197,302), Bayern (reach 150,643), and Baden-Württemberg (reach 122,263). These three regions account for the largest share of the active audience.
What other brands do Toyota RAV4 fans also like?
Beyond Toyota RAV4 itself, the audience over-indexes on Honda CR-V (44.34×), Esso (20×), Honda HR-V (70.81×), and Suzuki Jimny (39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toyota RAV4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.