Toyota RAV4 Audience in Germany
A data profile of the people who buy, follow and care about Toyota RAV4 in Germany — modelled from more than twelve digital signal sources. Toyota RAV4 has an estimated audience of 790,577 people in Germany.
The average Toyota RAV4 fan in Germany is 34.7 years old, more male, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Peugeot 408, Esso, Honda CR-V, with strongest over-indexing on Peugeot 408 (78.4× the country average).
Demographically, the Toyota RAV4 audience skews more male with an average age of 34.7, and over-indexes on personality traits such as Need for Security, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Toyota RAV4 fan in Germany is more male, around 34.7 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 408.
At a glance
The key figures that characterise the Toyota RAV4 profile in Germany.
Search interest · 12-month trend
Demographics of Toyota RAV4 fans
25.0% are female, 75.0% are male, average age 34.7.
Gender split
| Metric | Value |
|---|---|
| Female | 25.0% |
| Male | 75.0% |
| Average age | 34.7 |
| Estimated audience size | 790,577 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 17% | |
| 50+ | 13% |
Worldwide distribution
of the worldwide Toyota RAV4 audience comes from Germany.
| Country | Share |
|---|---|
| United States | 26.2% |
| Canada | 5.1% |
| Spain | 4.3% |
Geography
Where the Toyota RAV4 audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~70K | 1.21× | |
| 02 | Bayern | ~100K | 1.17× | |
| 03 | Nordrhein-Westfalen | ~200K | 1.14× | |
| 04 | Baden-Württemberg | ~100K | 1.13× | |
| 05 | Hamburg | ~20K | 1.09× | |
| 06 | Berlin | ~40K | 1.06× | |
| 07 | Brandenburg | ~20K | 1.04× | |
| 08 | Niedersachsen | ~70K | 0.97× | |
| 09 | Saarland | ~9K | 0.97× | |
| 10 | Rheinland-Pfalz | ~40K | 0.94× | |
| 11 | Sachsen | ~40K | 0.94× | |
| 12 | Mecklenburg-Vorpommern | ~10K | 0.92× | |
| 13 | Schleswig-Holstein | ~20K | 0.91× | |
| 14 | Thüringen | ~20K | 0.87× | |
| 15 | Sachsen-Anhalt | ~20K | 0.85× | |
| 16 | Bremen | ~6K | 0.84× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Toyota RAV4 audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Daihatsu Terios | Cars & Mobility | 87.86× | ||
| 02 | Peugeot 408 | Cars & Mobility | 78.40× | ||
| 03 | Chevrolet Suburban | Cars & Mobility | 72.95× | ||
| 04 | Honda HR-V | Cars & Mobility | 70.81× | ||
| 05 | Honda City | Cars & Mobility | 49.38× | ||
| 06 | Honda CR-V | Cars & Mobility | 44.34× | ||
| 07 | Ford EcoSport | Cars & Mobility | 41.42× | ||
| 08 | Škoda Yeti | Cars & Mobility | 40.44× | ||
| 09 | Lada Niva | Cars & Mobility | 40.26× | ||
| 10 | Suzuki Jimny | Cars & Mobility | 39.00× | ||
| 11 | Cadillac Escalade | Cars & Mobility | 30.57× | ||
| 12 | Toyota Land Cruiser | Cars & Mobility | 28.74× | ||
| 13 | Opel Mokka | Cars & Mobility | 26.67× | ||
| 14 | Toyota Corolla | Cars & Mobility | 21.32× | ||
| 15 | Esso | Cars & Mobility | 20.00× | ||
| 16 | Ford Kuga | Cars & Mobility | 15.92× | ||
| 17 | Nissan Qashqai | Cars & Mobility | 15.83× | ||
| 18 | Hyundai Tucson | Cars & Mobility | 12.84× | ||
| 19 | Dacia Duster | Cars & Mobility | 12.75× | ||
| 20 | Rheinmetall | Business & Career | 9.12× |
Personality of the Toyota RAV4 audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.89× | |
| Career Orientation | POWER | 1.80× | |
| Family Orientation | CONSERVATISM | 1.56× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.63× | |
| Creativity | OPEN | 0.66× | |
| Community Orientation | OPEN | 0.69× |
Frequently asked questions
How many fans does Toyota RAV4 have in Germany?
Toyota RAV4 has an estimated audience of 790,577 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toyota RAV4 fans?
25.0% of Toyota RAV4 fans are female, 75.0% are male, with an average age of 34.7 years.
Which brands do Toyota RAV4 fans like most?
Toyota RAV4 fans show strongest brand affinity for Peugeot 408 (78.4×), Esso (20×), and Honda CR-V (44.34×) over the country average.
Where do Toyota RAV4 fans live in Germany?
Toyota RAV4 fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.
What other brands do Toyota RAV4 fans also like?
Beyond Toyota RAV4 itself, the audience over-indexes on Esso (20×), Honda CR-V (44.34×), Honda HR-V (70.81×), and Suzuki Jimny (39×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Toyota RAV4. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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