Honda HR-V Audience in Germany
Honda HR-V has an estimated audience of 302,062 people in Germany. 35.1% are female, 64.9% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Honda CR-V, Fishing reel, Kia Soul, Toyota Camry, Honda City.
The average Honda HR-V fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Honda CR-V, Fishing reel, Kia Soul, with strongest over-indexing on Honda CR-V (40.08× the country average). Demographically, the Honda HR-V audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Honda HR-V fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 39.7 |
| Estimated audience size | 302,062 |
Audience persona
The typical Honda HR-V fan in Germany is more male, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Honda CR-V.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,594 | 1.07× |
| Bayern | 45,596 | 0.94× |
| Baden-Württemberg | 40,244 | 0.98× |
| Hessen | 25,241 | 1.1× |
| Niedersachsen | 24,348 | 0.83× |
| Sachsen | 16,460 | 1.11× |
| Berlin | 15,684 | 1.16× |
| Rheinland-Pfalz | 14,323 | 0.95× |
| Brandenburg | 12,479 | 1.33× |
| Schleswig-Holstein | 9,721 | 0.9× |
| Sachsen-Anhalt | 8,286 | 1.06× |
| Thüringen | 7,174 | 0.93× |
| Hamburg | 7,108 | 1.04× |
| Mecklenburg-Vorpommern | 6,790 | 1.18× |
| Saarland | 2,881 | 0.78× |
| Bremen | 1,697 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honda CR-V | 40.08× | Cars & Mobility |
| Fishing reel | 15.71× | Sports |
| Kia Soul | 46.56× | Cars & Mobility |
| Toyota Camry | 36.36× | Cars & Mobility |
| Honda City | 44.55× | Cars & Mobility |
| Family car | 10.42× | Cars & Mobility |
| Nissan Navara | 34.47× | Cars & Mobility |
| Kia Sportage | 17.23× | Cars & Mobility |
| Nissan X-Trail | 29.37× | Cars & Mobility |
| Mitsubishi Triton | 37.49× | Cars & Mobility |
| Suzuki Swift | 20.19× | Cars & Mobility |
| Superman | 4.67× | Movies & TV |
| Uzbekistan | 15.52× | Travel & Leisure |
| TikTok | 2.83× | Internet & Social Media |
| Mazda CX-3 | 21.59× | Cars & Mobility |
| Auto maintenance | 6.26× | Cars & Mobility |
| Toyota Land Cruiser | 12.04× | Cars & Mobility |
| Honda | 6.74× | Cars & Mobility |
| Framing (construction) | 15.84× | Home & Garden |
| Mazda CX-5 | 11.26× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 5.1 |
| Luxury Orientation | PREMIUM | 1.69 |
| Quality Awareness | PREMIUM | 1.67 |
| Early Adopter Mentality | POWER | 1.34 |
| Sustainability | BALANCE | 1.3 |
| DIY Mentality | THRILL | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 22.1% |
| United States | 16.8% |
| Indonesia | 9.7% |
See Honda HR-V audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Honda HR-V have in Germany?
Honda HR-V has an estimated audience of 302,062 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Honda HR-V fans?
35.1% of Honda HR-V fans are female, 64.9% are male, with an average age of 39.7 years.
Which brands do Honda HR-V fans like most?
Honda HR-V fans show strongest brand affinity for Honda CR-V (40.08×), Fishing reel (15.71×), and Kia Soul (46.56×) over the country average.
Where do Honda HR-V fans live in Germany?
Honda HR-V fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,594), Bayern (reach 45,596), and Baden-Württemberg (reach 40,244). These three regions account for the largest share of the active audience.
What other brands do Honda HR-V fans also like?
Beyond Honda HR-V itself, the audience over-indexes on Fishing reel (15.71×), Kia Soul (46.56×), Toyota Camry (36.36×), and Honda City (44.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Honda HR-V. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.