Rascasse Audience Intelligence

Honda HR-V Audience in Germany

A data profile of the people who buy, follow and care about Honda HR-V in Germany — modelled from more than twelve digital signal sources. Honda HR-V has an estimated audience of 302,453 people in Germany.

#273among Car type in Germany#269among Car Model in Germany#762in Cars & Mobility

The average Honda HR-V fan in Germany is 39.7 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Honda CR-V, Fishing reel, Kia Soul, with strongest over-indexing on Honda CR-V (40.08× the country average).

Demographically, the Honda HR-V audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Family Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Honda HR-V fan in Germany is more male, around 39.7 years old, with strong Family Orientation tendencies and a notable affinity for Honda CR-V.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Honda HR-V profile in Germany.

Audience size
302K
in Germany
Gender
35.1%♀
64.9% male
Age
39.7
average years
Country rank
#17210
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Honda HR-V fans

35.1% are female, 64.9% are male, average age 39.7.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Honda HR-V audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age39.7
Estimated audience size302,453
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Honda HR-V audience in Germany
Age bracketShare%
16-1917%
20-2920%
30-3923%
40-4922%
50+19%
Fig. 04

Worldwide distribution

3.4%

of the worldwide Honda HR-V audience comes from Germany.

Worldwide audience distribution share by country for Honda HR-V
CountryShare
Brazil22.1%
United States16.7%
Indonesia9.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Honda HR-V audience in Germany is strongest.

Fig. 05

Top regions by affinity

Honda HR-V fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~10K1.18×
02Mecklenburg-Vorpommern~7K1.15×
03Nordrhein-Westfalen~70K1.07×
04Berlin~10K1.07×
05Sachsen-Anhalt~8K1.04×
06Thüringen~8K1.04×
07Hessen~20K1.03×
08Sachsen~10K1.00×
09Hamburg~7K1.00×
10Saarland~4K0.96×
11Bremen~2K0.96×
12Baden-Württemberg~40K0.94×
13Rheinland-Pfalz~10K0.92×
14Schleswig-Holstein~10K0.92×
15Bayern~40K0.91×
16Niedersachsen~30K0.85×
Fig. 06

Affinity by region

Affinity by region — Honda HR-V, Germany
0.85×1.00×1.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Honda HR-V audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Honda HR-V audience
#·InterestCategoryAffinity×
01Kia SoulCars & Mobility46.56×
02Honda CityCars & Mobility44.55×
03Honda CR-VCars & Mobility40.08×
04Mitsubishi TritonCars & Mobility37.49×
05Toyota CamryCars & Mobility36.36×
06Nissan NavaraCars & Mobility34.47×
07Nissan X-TrailCars & Mobility29.37×
08Mazda CX-3Cars & Mobility21.59×
09Suzuki SwiftCars & Mobility20.19×
10Kia SportageCars & Mobility17.23×
11Framing (construction)Home & Garden15.84×
12Fishing reelSports15.71×
13UzbekistanTravel & Leisure15.52×
14Toyota Land CruiserCars & Mobility12.04×
15Mazda CX-5Cars & Mobility11.26×
16Family carCars & Mobility10.42×
17HondaCars & Mobility6.74×
18Auto maintenanceCars & Mobility6.26×
19SupermanMovies & TV4.67×
20TikTokInternet & Social Media2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Honda HR-V audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Honda HR-V audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM3.38×
Risk AppetiteTHRILL2.81×
IndividualismJOY2.58×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Honda HR-V audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE1.13×
DIY MentalityTHRILL1.17×
Healthy LifestyleBALANCE1.29×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Honda HR-V have in Germany?

Honda HR-V has an estimated audience of 302,453 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Honda HR-V fans?

35.1% of Honda HR-V fans are female, 64.9% are male, with an average age of 39.7 years.

03

Which brands do Honda HR-V fans like most?

Honda HR-V fans show strongest brand affinity for Honda CR-V (40.08×), Fishing reel (15.71×), and Kia Soul (46.56×) over the country average.

04

Where do Honda HR-V fans live in Germany?

Honda HR-V fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Honda HR-V fans also like?

Beyond Honda HR-V itself, the audience over-indexes on Fishing reel (15.71×), Kia Soul (46.56×), Toyota Camry (36.36×), and Honda City (44.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Honda HR-V audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Honda HR-V. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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