Rascasse Audience Intelligence

Toyota Camry Audience in Germany

A data profile of the people who buy, follow and care about Toyota Camry in Germany — modelled from more than twelve digital signal sources. Toyota Camry has an estimated audience of 405,917 people in Germany.

#220among Car type in Germany#214among Car Model in Germany#633in Cars & Mobility

The average Toyota Camry fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Honda City, Uzbekistan, Rest area, with strongest over-indexing on Honda City (54.19× the country average).

Demographically, the Toyota Camry audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Toyota Camry fan in Germany is more male, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Honda City.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Toyota Camry profile in Germany.

Audience size
406K
in Germany
Gender
29.0%♀
71.0% male
Age
38.6
average years
Country rank
#13866
Car Model in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Toyota Camry fans

29.0% are female, 71.0% are male, average age 38.6.

Fig. 02

Gender split

29.0%
Female
71.0%
Male
Demographic split for Toyota Camry audience in Germany
MetricValue
Female29.0%
Male71.0%
Average age38.6
Estimated audience size405,917
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Toyota Camry audience in Germany
Age bracketShare%
16-1919%
20-2921%
30-3922%
40-4921%
50+17%
Fig. 04

Worldwide distribution

1.9%

of the worldwide Toyota Camry audience comes from Germany.

Worldwide audience distribution share by country for Toyota Camry
CountryShare
United States29.6%
India5.8%
Thailand4.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Toyota Camry audience in Germany is strongest.

Fig. 05

Top regions by affinity

Toyota Camry fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.39×
02Bayern~80K1.20×
03Berlin~20K1.16×
04Baden-Württemberg~60K1.15×
05Nordrhein-Westfalen~100K1.11×
06Hamburg~10K1.11×
07Niedersachsen~40K1.00×
08Bremen~3K0.98×
09Brandenburg~10K0.95×
10Sachsen~20K0.94×
11Saarland~5K0.92×
12Schleswig-Holstein~10K0.90×
13Rheinland-Pfalz~20K0.87×
14Thüringen~9K0.83×
15Mecklenburg-Vorpommern~6K0.83×
16Sachsen-Anhalt~9K0.82×
Fig. 06

Affinity by region

Affinity by region — Toyota Camry, Germany
0.82×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Toyota Camry audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Toyota Camry audience
#·InterestCategoryAffinity×
01Honda CityCars & Mobility54.19×
02Rest areaHome & Garden36.21×
03Honda HR-VCars & Mobility27.42×
04UzbekistanTravel & Leisure27.02×
05Mitsubishi TritonCars & Mobility26.61×
06Nissan NavaraCars & Mobility23.30×
07CaucasusPOI20.63×
08Nissan X-TrailCars & Mobility19.85×
09Framing (construction)Home & Garden17.44×
10Toyota Land CruiserCars & Mobility14.65×
11Honda CivicCars & Mobility12.77×
12Local bike shopSports9.28×
13Drag racingCars & Mobility8.26×
14Fishing reelSports7.95×
15All-terrain vehicleCars & Mobility7.82×
16Backcountry skiingSports7.00×
17Auto maintenanceCars & Mobility6.46×
18DrivingCars & Mobility5.14×
19SupermanMovies & TV5.12×
20TikTokInternet & Social Media3.41×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Toyota Camry audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Toyota Camry audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL3.07×
IndividualismJOY2.63×
TravellingTHRILL2.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Toyota Camry audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.85×
DIY MentalityTHRILL0.90×
Quality AwarenessPREMIUM1.02×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Toyota Camry have in Germany?

Toyota Camry has an estimated audience of 405,917 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Toyota Camry fans?

29.0% of Toyota Camry fans are female, 71.0% are male, with an average age of 38.6 years.

03

Which brands do Toyota Camry fans like most?

Toyota Camry fans show strongest brand affinity for Honda City (54.19×), Uzbekistan (27.02×), and Rest area (36.21×) over the country average.

04

Where do Toyota Camry fans live in Germany?

Toyota Camry fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Toyota Camry fans also like?

Beyond Toyota Camry itself, the audience over-indexes on Uzbekistan (27.02×), Rest area (36.21×), TikTok (3.41×), and Toyota Land Cruiser (14.65×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Toyota Camry audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Toyota Camry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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