Toyota Camry Audience in Germany
Toyota Camry has an estimated audience of 402,133 people in Germany. 29.0% are female, 71.0% are male, average age 38.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Honda City, Uzbekistan, Rest area, TikTok, Toyota Land Cruiser.
The average Toyota Camry fan in Germany is 38.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Honda City, Uzbekistan, Rest area, with strongest over-indexing on Honda City (54.19× the country average). Demographically, the Toyota Camry audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Toyota Camry fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 38.6 |
| Estimated audience size | 402,133 |
Audience persona
The typical Toyota Camry fan in Germany is more male, around 38.6 years old, with strong Family Orientation tendencies and a notable affinity for Honda City.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 99,980 | 1.14× |
| Bayern | 80,492 | 1.25× |
| Baden-Württemberg | 66,281 | 1.21× |
| Hessen | 44,072 | 1.44× |
| Niedersachsen | 40,095 | 1.03× |
| Berlin | 22,525 | 1.25× |
| Sachsen | 18,672 | 0.95× |
| Schleswig-Holstein | 12,741 | 0.88× |
| Rheinland-Pfalz | 12,605 | 0.63× |
| Brandenburg | 11,828 | 0.95× |
| Hamburg | 10,526 | 1.16× |
| Sachsen-Anhalt | 8,134 | 0.78× |
| Thüringen | 7,854 | 0.77× |
| Mecklenburg-Vorpommern | 5,852 | 0.76× |
| Saarland | 4,349 | 0.88× |
| Bremen | 3,238 | 0.94× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Honda City | 54.19× | Cars & Mobility |
| Uzbekistan | 27.02× | Travel & Leisure |
| Rest area | 36.21× | Home & Garden |
| TikTok | 3.41× | Internet & Social Media |
| Toyota Land Cruiser | 14.65× | Cars & Mobility |
| Honda Civic | 12.77× | Cars & Mobility |
| Superman | 5.12× | Movies & TV |
| Honda HR-V | 27.42× | Cars & Mobility |
| Fishing reel | 7.95× | Sports |
| All-terrain vehicle | 7.82× | Cars & Mobility |
| Auto maintenance | 6.46× | Cars & Mobility |
| Drag racing | 8.26× | Cars & Mobility |
| Nissan Navara | 23.3× | Cars & Mobility |
| Framing (construction) | 17.44× | Home & Garden |
| Mitsubishi Triton | 26.61× | Cars & Mobility |
| Backcountry skiing | 7× | Sports |
| Caucasus | 20.63× | |
| Local bike shop | 9.28× | Sports |
| Nissan X-Trail | 19.85× | Cars & Mobility |
| Driving | 5.14× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 3.42 |
| Quality Awareness | PREMIUM | 1.59 |
| Need for Security | CONSERVATISM | 1.54 |
| Travelling | THRILL | 1.36 |
| Urban Lifestyle | OPEN | 1.33 |
| Luxury Orientation | PREMIUM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.2% |
| India | 5.9% |
| Thailand | 4.8% |
See Toyota Camry audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Toyota Camry have in Germany?
Toyota Camry has an estimated audience of 402,133 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Toyota Camry fans?
29.0% of Toyota Camry fans are female, 71.0% are male, with an average age of 38.6 years.
Which brands do Toyota Camry fans like most?
Toyota Camry fans show strongest brand affinity for Honda City (54.19×), Uzbekistan (27.02×), and Rest area (36.21×) over the country average.
Where do Toyota Camry fans live in Germany?
Toyota Camry fans in Germany are most concentrated in Nordrhein-Westfalen (reach 99,980), Bayern (reach 80,492), and Baden-Württemberg (reach 66,281). These three regions account for the largest share of the active audience.
What other brands do Toyota Camry fans also like?
Beyond Toyota Camry itself, the audience over-indexes on Uzbekistan (27.02×), Rest area (36.21×), TikTok (3.41×), and Toyota Land Cruiser (14.65×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Toyota Camry. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.