Rascasse Audience Intelligence

Nissan Navara Audience in Germany

A data profile of the people who buy, follow and care about Nissan Navara in Germany — modelled from more than twelve digital signal sources. Nissan Navara has an estimated audience of 358,404 people in Germany.

#246among Car type in Germany#238among Car Model in Germany#688in Cars & Mobility

The average Nissan Navara fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include MG Cars, Toyota RAV4, AutoScout24, with strongest over-indexing on MG Cars (20.35× the country average).

Demographically, the Nissan Navara audience skews more male with an average age of 39.2, and over-indexes on personality traits such as DIY Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Nissan Navara fan in Germany is more male, around 39.2 years old, with strong DIY Mentality tendencies and a notable affinity for MG Cars.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Nissan Navara profile in Germany.

Audience size
358K
in Germany
Gender
37.6%♀
62.4% male
Age
39.2
average years
Country rank
#15243
Car Model in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Nissan Navara fans

37.6% are female, 62.4% are male, average age 39.2.

Fig. 02

Gender split

37.6%
Female
62.4%
Male
Demographic split for Nissan Navara audience in Germany
MetricValue
Female37.6%
Male62.4%
Average age39.2
Estimated audience size358,404
Fig. 03

Age distribution

Ø 39.2
average years
Age distribution of the Nissan Navara audience in Germany
Age bracketShare%
16-1914%
20-2924%
30-3925%
40-4922%
50+15%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Nissan Navara audience comes from Germany.

Worldwide audience distribution share by country for Nissan Navara
CountryShare
United States17.2%
Brazil10.8%
Australia8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Nissan Navara audience in Germany is strongest.

Fig. 05

Top regions by affinity

Nissan Navara fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~10K1.49×
02Thüringen~10K1.35×
03Brandenburg~10K1.17×
04Sachsen-Anhalt~10K1.16×
05Sachsen~20K1.09×
06Niedersachsen~40K1.08×
07Rheinland-Pfalz~20K1.08×
08Bayern~60K0.96×
09Hessen~30K0.96×
10Baden-Württemberg~50K0.95×
11Schleswig-Holstein~10K0.92×
12Saarland~4K0.91×
13Hamburg~7K0.88×
14Nordrhein-Westfalen~70K0.85×
15Berlin~10K0.63×
16Bremen~2K0.63×
Fig. 06

Affinity by region

Affinity by region — Nissan Navara, Germany
0.63×1.00×1.49×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Nissan Navara audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Nissan Navara audience
#·InterestCategoryAffinity×
01CheryCars & Mobility31.16×
02MG CarsCars & Mobility20.35×
03Mitsubishi TritonCars & Mobility16.17×
04Toyota RAV4Cars & Mobility12.66×
05Toyota FortunerCars & Mobility11.98×
06Ford TransitCars & Mobility9.47×
07Volkswagen CrafterCars & Mobility9.36×
08Volkswagen TouaregCars & Mobility8.56×
09Toyota YarisCars & Mobility8.43×
10Fiat DucatoCars & Mobility8.41×
11Van ProvinceTravel & Leisure8.24×
12Popup camperTravel & Leisure8.00×
13Toyota CorollaCars & Mobility7.74×
14Volkswagen TouranCars & Mobility7.60×
15Kayak fishingSports7.20×
16SubaruCars & Mobility7.03×
17Petrol engineCars & Mobility3.60×
18Škoda AutoCars & Mobility3.14×
19AutoScout24Cars & Mobility2.86×
20BauhausShopping1.81×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Nissan Navara audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Nissan Navara audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.49×
Risk AppetiteTHRILL1.38×
Need for SecurityCONSERVATISM1.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Nissan Navara audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.93×
Early Adopter MentalityPOWER0.94×
MindfulnessBALANCE0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Nissan Navara have in Germany?

Nissan Navara has an estimated audience of 358,404 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Nissan Navara fans?

37.6% of Nissan Navara fans are female, 62.4% are male, with an average age of 39.2 years.

03

Which brands do Nissan Navara fans like most?

Nissan Navara fans show strongest brand affinity for MG Cars (20.35×), Toyota RAV4 (12.66×), and AutoScout24 (2.86×) over the country average.

04

Where do Nissan Navara fans live in Germany?

Nissan Navara fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Nissan Navara fans also like?

Beyond Nissan Navara itself, the audience over-indexes on Toyota RAV4 (12.66×), AutoScout24 (2.86×), Škoda Auto (3.14×), and Petrol engine (3.6×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Nissan Navara audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Nissan Navara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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