Nissan Navara Audience in Germany
Nissan Navara has an estimated audience of 362,858 people in Germany. 37.6% are female, 62.4% are male, average age 39.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: MG Cars, Toyota RAV4, AutoScout24, Škoda Auto, Petrol engine.
The average Nissan Navara fan in Germany is 39.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include MG Cars, Toyota RAV4, AutoScout24, with strongest over-indexing on MG Cars (20.35× the country average). Demographically, the Nissan Navara audience skews more male with an average age of 39.2, and over-indexes on personality traits such as Patriotism, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of Nissan Navara fans
| Metric | Value |
|---|---|
| Female | 37.6% |
| Male | 62.4% |
| Average age | 39.2 |
| Estimated audience size | 362,858 |
Audience persona
The typical Nissan Navara fan in Germany is more male, around 39.2 years old, with strong Patriotism tendencies and a notable affinity for MG Cars.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,471 | 0.89× |
| Bayern | 58,044 | 1× |
| Baden-Württemberg | 48,700 | 0.98× |
| Niedersachsen | 39,063 | 1.11× |
| Hessen | 27,362 | 0.99× |
| Rheinland-Pfalz | 20,031 | 1.1× |
| Sachsen | 19,432 | 1.09× |
| Brandenburg | 12,612 | 1.12× |
| Thüringen | 12,327 | 1.33× |
| Schleswig-Holstein | 12,026 | 0.92× |
| Sachsen-Anhalt | 10,769 | 1.15× |
| Berlin | 10,641 | 0.66× |
| Mecklenburg-Vorpommern | 10,078 | 1.45× |
| Hamburg | 7,442 | 0.91× |
| Saarland | 3,664 | 0.82× |
| Bremen | 1,487 | 0.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MG Cars | 20.35× | Cars & Mobility |
| Toyota RAV4 | 12.66× | Cars & Mobility |
| AutoScout24 | 2.86× | Cars & Mobility |
| Škoda Auto | 3.14× | Cars & Mobility |
| Petrol engine | 3.6× | Cars & Mobility |
| Ford Transit | 9.47× | Cars & Mobility |
| Volkswagen Touareg | 8.56× | Cars & Mobility |
| Subaru | 7.03× | Cars & Mobility |
| Toyota Fortuner | 11.98× | Cars & Mobility |
| Toyota Yaris | 8.43× | Cars & Mobility |
| Popup camper | 8× | Travel & Leisure |
| Mitsubishi Triton | 16.17× | Cars & Mobility |
| Kayak fishing | 7.2× | Sports |
| Volkswagen Touran | 7.6× | Cars & Mobility |
| Van Province | 8.24× | Travel & Leisure |
| Fiat Ducato | 8.41× | Cars & Mobility |
| Chery | 31.16× | Cars & Mobility |
| Toyota Corolla | 7.74× | Cars & Mobility |
| Volkswagen Crafter | 9.36× | Cars & Mobility |
| Bauhaus | 1.81× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.57 |
| Travelling | THRILL | 1.3 |
| DIY Mentality | THRILL | 1.23 |
| Luxury Orientation | PREMIUM | 1.09 |
| Sports Activity | POWER | 1.01 |
| Family Orientation | CONSERVATISM | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 12.2% |
| United States | 9.9% |
| Australia | 9.5% |
See Nissan Navara audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does Nissan Navara have in Germany?
Nissan Navara has an estimated audience of 362,858 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nissan Navara fans?
37.6% of Nissan Navara fans are female, 62.4% are male, with an average age of 39.2 years.
Which brands do Nissan Navara fans like most?
Nissan Navara fans show strongest brand affinity for MG Cars (20.35×), Toyota RAV4 (12.66×), and AutoScout24 (2.86×) over the country average.
Where do Nissan Navara fans live in Germany?
Nissan Navara fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,471), Bayern (reach 58,044), and Baden-Württemberg (reach 48,700). These three regions account for the largest share of the active audience.
What other brands do Nissan Navara fans also like?
Beyond Nissan Navara itself, the audience over-indexes on Toyota RAV4 (12.66×), AutoScout24 (2.86×), Škoda Auto (3.14×), and Petrol engine (3.6×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nissan Navara. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.