Kayak fishing Audience in Germany
Kayak fishing has an estimated audience of 1,349,298 people in Germany. 46.9% are female, 53.1% are male, average age 36.1. Top regions: Bayern, Nordrhein-Westfalen, Thüringen. Top brand affinities: Livemusic, Ryanair, Car wash, Wizz Air, FIS Alpine Ski World Cup.
The average Kayak fishing fan in Germany is 36.1 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Thüringen. Top brand affinities include Livemusic, Ryanair, Car wash, with strongest over-indexing on Livemusic (7.57× the country average). Demographically, the Kayak fishing audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Kayak fishing fans
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 36.1 |
| Estimated audience size | 1,349,298 |
Audience persona
The typical Kayak fishing fan in Germany is balanced, around 36.1 years old, with strong Travelling tendencies and a notable affinity for Livemusic.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 68,447 | 0.32× |
| Nordrhein-Westfalen | 60,141 | 0.2× |
| Thüringen | 54,856 | 1.6× |
| Rheinland-Pfalz | 54,510 | 0.81× |
| Brandenburg | 50,407 | 1.2× |
| Schleswig-Holstein | 48,807 | 1.01× |
| Baden-Württemberg | 47,929 | 0.26× |
| Niedersachsen | 47,674 | 0.36× |
| Sachsen | 47,039 | 0.71× |
| Bremen | 45,711 | 3.96× |
| Mecklenburg-Vorpommern | 42,952 | 1.67× |
| Hessen | 35,734 | 0.35× |
| Berlin | 34,936 | 0.58× |
| Hamburg | 29,790 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Livemusic | 7.57× | Music & Radio |
| Ryanair | 5.31× | Travel & Leisure |
| Car wash | 9.67× | Cars & Mobility |
| Wizz Air | 10.64× | Travel & Leisure |
| FIS Alpine Ski World Cup | 11.99× | Sports |
| Tour de France | 8.34× | Sports |
| Alpine skiing | 4.85× | Sports |
| Fressnapf | 4.97× | Shopping |
| Outdoors | 5.05× | Travel & Leisure |
| Do it yourself (DIY) | 2.63× | Home & Garden |
| Skyscanner | 5.11× | Travel & Leisure |
| Shellfish | 12.93× | Food & Beverages |
| Etsy | 4.01× | Fashion & Accessoires |
| Art exhibition | 4.56× | Arts & Culture |
| Sunday Brunch | 7.4× | Kids & Family |
| Natural foods | 4.86× | Food & Beverages |
| Travel Blogger | 7.53× | Travel & Leisure |
| Day spa | 6.56× | Beauty & Wellness |
| Ski resort | 4.07× | Travel & Leisure |
| Local food | 3.36× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 2.48 |
| Sports Activity | POWER | 2.43 |
| Sustainability | BALANCE | 2.12 |
| Design Affinity | PREMIUM | 1.95 |
| Pet Ownership | JOY | 1.93 |
| Urban Lifestyle | OPEN | 1.86 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.6% |
| Japan | 13.6% |
| Brazil | 6.7% |
See Kayak fishing audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Kayak fishing have in Germany?
Kayak fishing has an estimated audience of 1,349,298 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Kayak fishing fans?
46.9% of Kayak fishing fans are female, 53.1% are male, with an average age of 36.1 years.
Which brands do Kayak fishing fans like most?
Kayak fishing fans show strongest brand affinity for Livemusic (7.57×), Ryanair (5.31×), and Car wash (9.67×) over the country average.
Where do Kayak fishing fans live in Germany?
Kayak fishing fans in Germany are most concentrated in Bayern (reach 68,447), Nordrhein-Westfalen (reach 60,141), and Thüringen (reach 54,856). These three regions account for the largest share of the active audience.
What other brands do Kayak fishing fans also like?
Beyond Kayak fishing itself, the audience over-indexes on Ryanair (5.31×), Car wash (9.67×), Wizz Air (10.64×), and FIS Alpine Ski World Cup (11.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kayak fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.