Kayak fishing Audience in Germany
A data profile of the people who buy, follow and care about Kayak fishing in Germany — modelled from more than twelve digital signal sources. Kayak fishing has an estimated audience of 1,349,298 people in Germany.
The average Kayak fishing fan in Germany is 36.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Shellfish, Ryanair, Wizz Air, with strongest over-indexing on Shellfish (33.32× the country average).
Demographically, the Kayak fishing audience skews balanced with an average age of 36.1, and over-indexes on personality traits such as Sports Activity, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 14 regions tracked by Rascasse.
The typical Kayak fishing fan in Germany is balanced, around 36.1 years old, with strong Sports Activity tendencies and a notable affinity for Shellfish.
At a glance
The key figures that characterise the Kayak fishing profile in Germany.
Search interest · 12-month trend
Demographics of Kayak fishing fans
46.9% are female, 53.1% are male, average age 36.1.
Gender split
| Metric | Value |
|---|---|
| Female | 46.9% |
| Male | 53.1% |
| Average age | 36.1 |
| Estimated audience size | 1,349,298 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 19% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 14% |
Worldwide distribution
of the worldwide Kayak fishing audience comes from Germany.
| Country | Share |
|---|---|
| United States | 35.6% |
| Japan | 13.6% |
| Brazil | 6.7% |
Geography
Where the Kayak fishing audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bremen | ~20K | 1.52× | |
| 02 | Mecklenburg-Vorpommern | ~30K | 1.11× | |
| 03 | Thüringen | ~40K | 1.10× | |
| 04 | Brandenburg | ~40K | 1.03× | |
| 05 | Schleswig-Holstein | ~50K | 1.00× | |
| 06 | Hamburg | ~30K | 0.99× | |
| 07 | Rheinland-Pfalz | ~70K | 0.96× | |
| 08 | Sachsen | ~60K | 0.95× | |
| 09 | Berlin | ~60K | 0.92× | |
| 10 | Niedersachsen | ~100K | 0.89× | |
| 11 | Hessen | ~90K | 0.89× | |
| 12 | Baden-Württemberg | ~200K | 0.87× | |
| 13 | Bayern | ~200K | 0.84× | |
| 14 | Nordrhein-Westfalen | ~200K | 0.82× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Kayak fishing audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shellfish | Food & Beverages | 33.32× | ||
| 02 | Kayaking | Sports | 15.35× | ||
| 03 | Wizz Air | Travel & Leisure | 10.26× | ||
| 04 | Angling | Sports | 9.61× | ||
| 05 | Toyota Land Cruiser | Cars & Mobility | 9.05× | ||
| 06 | Largemouth bass | Food & Beverages | 7.65× | ||
| 07 | FIS Alpine Ski World Cup | Sports | 7.04× | ||
| 08 | Day spa | Beauty & Wellness | 6.07× | ||
| 09 | Skyscanner | Travel & Leisure | 6.06× | ||
| 10 | Shimano | Cars & Mobility | 5.96× | ||
| 11 | Wood carving | Home & Garden | 5.56× | ||
| 12 | Standup paddleboarding | Sports | 5.56× | ||
| 13 | Tour de France | Sports | 5.02× | ||
| 14 | First-time buyer | Shopping | 4.98× | ||
| 15 | EasyJet | Travel & Leisure | 4.77× | ||
| 16 | Ryanair | Travel & Leisure | 4.60× | ||
| 17 | Outdoors | Travel & Leisure | 3.96× | ||
| 18 | Etsy | Fashion & Accessoires | 3.25× | ||
| 19 | Livemusic | Music & Radio | 3.18× | ||
| 20 | Alpine skiing | Sports | 3.14× |
Personality of the Kayak fishing audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Sports Activity | POWER | 2.22× | |
| Travelling | THRILL | 2.10× | |
| Risk Appetite | THRILL | 1.89× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.57× | |
| Indulgence | JOY | 0.73× | |
| Family Orientation | CONSERVATISM | 0.74× |
Frequently asked questions
How many fans does Kayak fishing have in Germany?
Kayak fishing has an estimated audience of 1,349,298 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Kayak fishing fans?
46.9% of Kayak fishing fans are female, 53.1% are male, with an average age of 36.1 years.
Which brands do Kayak fishing fans like most?
Kayak fishing fans show strongest brand affinity for Shellfish (33.32×), Ryanair (4.6×), and Wizz Air (10.26×) over the country average.
Where do Kayak fishing fans live in Germany?
Kayak fishing fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.
What other brands do Kayak fishing fans also like?
Beyond Kayak fishing itself, the audience over-indexes on Ryanair (4.6×), Wizz Air (10.26×), Skyscanner (6.06×), and Tour de France (5.02×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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- Arts and music (37,163,288)
See Kayak fishing audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Kayak fishing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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