Shellfish Audience in Germany
Shellfish has an estimated audience of 713,922 people in Germany. 75.6% are female, 24.4% are male, average age 41.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Fishing float, Bass (fish), Largemouth bass, Carp fishing, Kayak fishing.
The average Shellfish fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Fishing float, Bass (fish), Largemouth bass, with strongest over-indexing on Fishing float (49.77× the country average). Demographically, the Shellfish audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Healthy Lifestyle, Pet Ownership. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic · Subtype: Dish
Demographics of Shellfish fans
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 41.8 |
| Estimated audience size | 713,922 |
Audience persona
The typical Shellfish fan in Germany is more female, around 41.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fishing float.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 147,519 | 0.94× |
| Bayern | 119,183 | 1.04× |
| Baden-Württemberg | 94,803 | 0.97× |
| Niedersachsen | 68,125 | 0.98× |
| Hessen | 67,847 | 1.25× |
| Berlin | 45,813 | 1.44× |
| Rheinland-Pfalz | 32,212 | 0.9× |
| Sachsen | 30,648 | 0.88× |
| Schleswig-Holstein | 25,565 | 1× |
| Hamburg | 24,695 | 1.53× |
| Brandenburg | 22,528 | 1.02× |
| Thüringen | 18,539 | 1.02× |
| Mecklenburg-Vorpommern | 11,153 | 0.82× |
| Sachsen-Anhalt | 11,085 | 0.6× |
| Saarland | 8,837 | 1.01× |
| Bremen | 6,740 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Fishing float | 49.77× | Sports |
| Bass (fish) | 53.79× | Pets & Animals |
| Largemouth bass | 45× | Food & Beverages |
| Carp fishing | 34.33× | Sports |
| Kayak fishing | 33.32× | Sports |
| Fishing reel | 20.12× | Sports |
| Smallmouth bass | 35.39× | Pets & Animals |
| Northern pike | 34.57× | Food & Beverages |
| Fly fishing | 17.15× | Sports |
| Ice fishing | 28.01× | Sports |
| Fishing bait | 18.05× | Pets & Animals |
| Berkley (fishing) | 40.41× | Sports |
| ABU Garcia | 45.61× | Sports |
| Fishing rod | 14.79× | Sports |
| Fishing line | 13.28× | Sports |
| Trout | 18.03× | Pets & Animals |
| Fish farming | 26.81× | Food & Beverages |
| Commercial fishing | 22.43× | Business & Career |
| Fly fishing tackle | 33.81× | Sports |
| Common carp | 31.75× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.89 |
| Pet Ownership | JOY | 1.7 |
| Convenience Orientation | PREMIUM | 1.62 |
| DIY Mentality | THRILL | 1.51 |
| Sports Activity | POWER | 1.45 |
| Creativity | OPEN | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.3% |
| Japan | 4.3% |
| Mexico | 4.0% |
See Shellfish audiences in other countries
More Dish audiences in Germany
Frequently asked questions
How many fans does Shellfish have in Germany?
Shellfish has an estimated audience of 713,922 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shellfish fans?
75.6% of Shellfish fans are female, 24.4% are male, with an average age of 41.8 years.
Which brands do Shellfish fans like most?
Shellfish fans show strongest brand affinity for Fishing float (49.77×), Bass (fish) (53.79×), and Largemouth bass (45×) over the country average.
Where do Shellfish fans live in Germany?
Shellfish fans in Germany are most concentrated in Nordrhein-Westfalen (reach 147,519), Bayern (reach 119,183), and Baden-Württemberg (reach 94,803). These three regions account for the largest share of the active audience.
What other brands do Shellfish fans also like?
Beyond Shellfish itself, the audience over-indexes on Bass (fish) (53.79×), Largemouth bass (45×), Carp fishing (34.33×), and Kayak fishing (33.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Shellfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.