Shellfish Audience in Germany
A data profile of the people who buy, follow and care about Shellfish in Germany — modelled from more than twelve digital signal sources. Shellfish has an estimated audience of 713,922 people in Germany.
The average Shellfish fan in Germany is 41.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Fishing float, Bass (fish), Largemouth bass, with strongest over-indexing on Fishing float (49.77× the country average).
Demographically, the Shellfish audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Shellfish fan in Germany is more female, around 41.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Fishing float.
At a glance
The key figures that characterise the Shellfish profile in Germany.
Search interest · 12-month trend
Demographics of Shellfish fans
75.6% are female, 24.4% are male, average age 41.8.
Gender split
| Metric | Value |
|---|---|
| Female | 75.6% |
| Male | 24.4% |
| Average age | 41.8 |
| Estimated audience size | 713,922 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 19% | |
| 30-39 | 26% | |
| 40-49 | 29% | |
| 50+ | 18% |
Worldwide distribution
of the worldwide Shellfish audience comes from Germany.
| Country | Share |
|---|---|
| United States | 37.3% |
| Japan | 4.3% |
| Mexico | 4.0% |
Geography
Where the Shellfish audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hamburg | ~20K | 1.41× | |
| 02 | Berlin | ~40K | 1.34× | |
| 03 | Hessen | ~70K | 1.28× | |
| 04 | Saarland | ~10K | 1.18× | |
| 05 | Bremen | ~6K | 1.04× | |
| 06 | Brandenburg | ~20K | 1.00× | |
| 07 | Bayern | ~100K | 0.99× | |
| 08 | Schleswig-Holstein | ~20K | 0.97× | |
| 09 | Thüringen | ~20K | 0.97× | |
| 10 | Niedersachsen | ~70K | 0.94× | |
| 11 | Rheinland-Pfalz | ~30K | 0.94× | |
| 12 | Nordrhein-Westfalen | ~100K | 0.92× | |
| 13 | Baden-Württemberg | ~90K | 0.92× | |
| 14 | Mecklenburg-Vorpommern | ~10K | 0.92× | |
| 15 | Sachsen | ~30K | 0.87× | |
| 16 | Sachsen-Anhalt | ~10K | 0.79× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Shellfish audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Bass (fish) | Pets & Animals | 53.79× | ||
| 02 | Fishing float | Sports | 49.77× | ||
| 03 | ABU Garcia | Sports | 45.61× | ||
| 04 | Largemouth bass | Food & Beverages | 45.00× | ||
| 05 | Berkley (fishing) | Sports | 40.41× | ||
| 06 | Smallmouth bass | Pets & Animals | 35.39× | ||
| 07 | Northern pike | Food & Beverages | 34.57× | ||
| 08 | Carp fishing | Sports | 34.33× | ||
| 09 | Fly fishing tackle | Sports | 33.81× | ||
| 10 | Kayak fishing | Sports | 33.32× | ||
| 11 | Common carp | Pets & Animals | 31.75× | ||
| 12 | Ice fishing | Sports | 28.01× | ||
| 13 | Fish farming | Food & Beverages | 26.81× | ||
| 14 | Commercial fishing | Business & Career | 22.43× | ||
| 15 | Fishing reel | Sports | 20.12× | ||
| 16 | Fishing bait | Pets & Animals | 18.05× | ||
| 17 | Trout | Pets & Animals | 18.03× | ||
| 18 | Fly fishing | Sports | 17.15× | ||
| 19 | Fishing rod | Sports | 14.79× | ||
| 20 | Fishing line | Sports | 13.28× |
Personality of the Shellfish audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Healthy Lifestyle | BALANCE | 1.65× | |
| Indulgence | JOY | 1.36× | |
| Urban Lifestyle | OPEN | 1.34× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.70× | |
| Quality Awareness | PREMIUM | 0.79× | |
| Social Media Usage | JOY | 0.80× |
Frequently asked questions
How many fans does Shellfish have in Germany?
Shellfish has an estimated audience of 713,922 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Shellfish fans?
75.6% of Shellfish fans are female, 24.4% are male, with an average age of 41.8 years.
Which brands do Shellfish fans like most?
Shellfish fans show strongest brand affinity for Fishing float (49.77×), Bass (fish) (53.79×), and Largemouth bass (45×) over the country average.
Where do Shellfish fans live in Germany?
Shellfish fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.
What other brands do Shellfish fans also like?
Beyond Shellfish itself, the audience over-indexes on Bass (fish) (53.79×), Largemouth bass (45×), Carp fishing (34.33×), and Kayak fishing (33.32×) compared to the Germany average.
Explore more audiences
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Shellfish. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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