Rascasse Audience Intelligence

Fishing bait Audience in Germany

A data profile of the people who buy, follow and care about Fishing bait in Germany — modelled from more than twelve digital signal sources. Fishing bait has an estimated audience of 1,710,180 people in Germany.

#2183among Topic in Germany#104in Pets & Animals

The average Fishing bait fan in Germany is 37.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Angling, Shellfish, Shimano, with strongest over-indexing on Angling (21.67× the country average).

Demographically, the Fishing bait audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Quality Awareness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Fishing bait fan in Germany is more male, around 37.2 years old, with strong Quality Awareness tendencies and a notable affinity for Angling.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fishing bait profile in Germany.

Audience size
1.7M
in Germany
Gender
33.5%♀
66.5% male
Age
37.2
average years
Country rank
#3928
Topic in Germany
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fishing bait fans

33.5% are female, 66.5% are male, average age 37.2.

Fig. 02

Gender split

33.5%
Female
66.5%
Male
Demographic split for Fishing bait audience in Germany
MetricValue
Female33.5%
Male66.5%
Average age37.2
Estimated audience size1,710,180
Fig. 03

Age distribution

Ø 37.2
average years
Age distribution of the Fishing bait audience in Germany
Age bracketShare%
16-1924%
20-2920%
30-3921%
40-4919%
50+16%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Fishing bait audience comes from Germany.

Worldwide audience distribution share by country for Fishing bait
CountryShare
United States27.3%
Japan13.2%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fishing bait audience in Germany is strongest.

Fig. 05

Top regions by affinity

Fishing bait fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~200K1.41×
02Berlin~100K1.32×
03Bremen~20K1.09×
04Bayern~300K1.07×
05Hamburg~40K1.04×
06Brandenburg~50K1.00×
07Saarland~20K0.98×
08Nordrhein-Westfalen~400K0.97×
09Baden-Württemberg~200K0.95×
10Niedersachsen~200K0.94×
11Sachsen~80K0.94×
12Schleswig-Holstein~60K0.94×
13Sachsen-Anhalt~40K0.94×
14Rheinland-Pfalz~80K0.93×
15Mecklenburg-Vorpommern~30K0.93×
16Thüringen~40K0.92×
Fig. 06

Affinity by region

Affinity by region — Fishing bait, Germany
0.92×1.00×1.41×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fishing bait audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fishing bait audience
#·InterestCategoryAffinity×
01AnglingSports21.67×
02ShellfishFood & Beverages18.05×
03ShimanoCars & Mobility8.50×
04SalmonFood & Beverages8.47×
05CarportHome & Garden7.98×
06Largemouth bassFood & Beverages6.93×
07WazeInternet & Social Media6.56×
08Charlie HunnamMovies & TV6.18×
09MotorboatCars & Mobility5.56×
10Wood carvingHome & Garden5.25×
11SnorkelingSports5.09×
12Automotive lightingCars & Mobility3.99×
13Ligue 1Sports3.89×
14DFB-PokalSports3.79×
15WrenchHome & Garden3.53×
16LivestockPets & Animals2.78×
17Chihuahua (dog)Pets & Animals2.66×
18House musicMusic & Radio2.39×
19Lieferando.deFood & Beverages2.17×
20HornbachShopping1.87×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fishing bait audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fishing bait audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.68×
Risk AppetiteTHRILL1.63×
Pet OwnershipJOY1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fishing bait audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
CreativityOPEN0.83×
Price SensitivityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fishing bait have in Germany?

Fishing bait has an estimated audience of 1,710,180 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Fishing bait fans?

33.5% of Fishing bait fans are female, 66.5% are male, with an average age of 37.2 years.

03

Which brands do Fishing bait fans like most?

Fishing bait fans show strongest brand affinity for Angling (21.67×), Shellfish (18.05×), and Shimano (8.5×) over the country average.

04

Where do Fishing bait fans live in Germany?

Fishing bait fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Fishing bait fans also like?

Beyond Fishing bait itself, the audience over-indexes on Shellfish (18.05×), Shimano (8.5×), Charlie Hunnam (6.18×), and Salmon (8.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in Germany

See Fishing bait audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Fishing bait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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