Fishing bait Audience in Germany
Fishing bait has an estimated audience of 1,710,180 people in Germany. 33.5% are female, 66.5% are male, average age 37.2. Top brand affinities: Angling, Shimano, Automotive lighting, Salmon, Transfermarkt.
Top brand affinities include Angling, Shimano, Automotive lighting, with strongest over-indexing on Angling (16.04× the country average). Demographically, the Fishing bait audience skews more male with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Travelling.
Category: Pets & Animals · Type: Topic
Demographics of Fishing bait fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 37.2 |
| Estimated audience size | 1,710,180 |
Audience persona
The typical Fishing bait fan in Germany is more male, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Angling.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Angling | 16.04× | Sports |
| Shimano | 7.24× | Cars & Mobility |
| Automotive lighting | 5.66× | Cars & Mobility |
| Salmon | 8.37× | Food & Beverages |
| Transfermarkt | 2.37× | Sports |
| Charlie Hunnam | 4.93× | Movies & TV |
| Tagesschau | 1.56× | Movies & TV |
| Do it yourself (DIY) | 1.69× | Home & Garden |
| Spiegel Online | 1.6× | News |
| Snorkeling | 4.81× | Sports |
| Ski resort | 2.68× | Travel & Leisure |
| Livemusic | 2.17× | Music & Radio |
| Motorcycle helmet | 3.31× | Cars & Mobility |
| Horseback riding | 3.5× | Sports |
| Shellfish | 7.27× | Food & Beverages |
| Labrador Retriever | 2.41× | Pets & Animals |
| Fishing | 2.84× | Sports |
| House music | 1.87× | Music & Radio |
| Shih Tzu | 2.71× | Pets & Animals |
| Pet store | 2.23× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.55 |
| Travelling | THRILL | 1.36 |
| Sports Activity | POWER | 1.36 |
| Luxury Orientation | PREMIUM | 1.3 |
| Urban Lifestyle | OPEN | 1.28 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Japan | 13.2% |
| Brazil | 5.9% |
See Fishing bait audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fishing bait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.