Fishing bait Audience in Germany
Fishing bait has an estimated audience of 1,710,180 people in Germany. 33.5% are female, 66.5% are male, average age 37.2. Top brand affinities: Gil Ofarim, Icon (magazine), 3D printing, Gumbal, Stucco.
Top brand affinities include Gil Ofarim, Icon (magazine), 3D printing, with strongest over-indexing on Gil Ofarim (2× the country average). Demographically, the Fishing bait audience skews more male with an average age of 37.2, and over-indexes on personality traits such as DIY Mentality, Travelling.
Category: Pets & Animals · Type: Topic
Demographics of Fishing bait fans
| Metric | Value |
|---|---|
| Female | 33.5% |
| Male | 66.5% |
| Average age | 37.2 |
| Estimated audience size | 1,710,180 |
Audience persona
The typical Fishing bait fan in Germany is more male, around 37.2 years old, with strong DIY Mentality tendencies and a notable affinity for Gil Ofarim.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2× | Music & Radio |
| Icon (magazine) | 1.86× | Arts & Culture |
| 3D printing | 1.59× | Technology & Electronics |
| Gumbal | 4.15× | Cars & Mobility |
| Stucco | 1.86× | Home & Garden |
| Eco Friendly Living | 2.31× | Home & Garden |
| Building insulation | 2.58× | Home & Garden |
| JDSU | 1.88× | Business & Career |
| Alaska | 1.86× | Travel & Leisure |
| Tuscany | 2.44× | Travel & Leisure |
| Elgato Gaming | 4.44× | Games |
| Buddy – The Buddy Holly Story | 2.43× | Music & Radio |
| Jason Clarke (actor) | 2.16× | Movies & TV |
| San Gil | 1.92× | Travel & Leisure |
| Pro-Ject | 2.82× | Music & Radio |
| Anton Hofreiter | 2.31× | Politics & Society |
| N'Golo Kanté | 2.28× | Sports |
| Jaguar F-Pace | 2.68× | Cars & Mobility |
| Las Terrenas | 7.24× | Travel & Leisure |
| Pumuckl | 2.52× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.55 |
| Travelling | THRILL | 1.36 |
| Sports Activity | POWER | 1.36 |
| Luxury Orientation | PREMIUM | 1.3 |
| Urban Lifestyle | OPEN | 1.28 |
| Pet Ownership | JOY | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 27.3% |
| Japan | 13.2% |
| Brazil | 5.9% |
See Fishing bait audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Fishing bait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.