Rascasse Audience Intelligence

Fishing bait Audience in United States

A data profile of the people who buy, follow and care about Fishing bait in United States — modelled from more than twelve digital signal sources. Fishing bait has an estimated audience of 11,655,823 people in United States.

#2010among Topic in United States#84in Pets & Animals

The average Fishing bait fan in United States is 36.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Angling, Motorboat, Shimano, with strongest over-indexing on Angling (9.53× the country average).

Demographically, the Fishing bait audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fishing bait fan in United States is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Angling.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fishing bait profile in United States.

Audience size
11.7M
in United States
Gender
28.9%♀
71.1% male
Age
36.2
average years
Country rank
#3068
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fishing bait fans

28.9% are female, 71.1% are male, average age 36.2.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Fishing bait audience in United States
MetricValue
Female28.9%
Male71.1%
Average age36.2
Estimated audience size11,655,823
Fig. 03

Age distribution

Ø 36.2
average years
Age distribution of the Fishing bait audience in United States
Age bracketShare%
16-1929%
20-2920%
30-3917%
40-4917%
50+17%
Fig. 04

Worldwide distribution

27.3%

of the worldwide Fishing bait audience comes from United States.

Worldwide audience distribution share by country for Fishing bait
CountryShare
United States27.3%
Japan13.2%
Brazil5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fishing bait audience in United States is strongest.

Fig. 05

Top regions by affinity

Fishing bait fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~300K1.93×
02Mississippi~200K1.76×
03Arkansas~100K1.53×
04West Virginia~80K1.50×
05Alabama~200K1.43×
06Kentucky~200K1.42×
07South Carolina~200K1.26×
08Indiana~300K1.24×
09Wisconsin~200K1.18×
10Minnesota~200K1.17×
11Florida~900K1.12×
12Oklahoma~100K1.11×
13Iowa~100K1.11×
14North Carolina~400K1.09×
15Tennessee~300K1.09×
16Texas~1M1.04×
17Georgia~400K1.02×
18Missouri~200K1.00×
19Ohio~400K0.99×
20South Dakota~30K0.99×
21Kansas~90K0.98×
22Nebraska~60K0.98×
23Delaware~30K0.98×
24North Dakota~20K0.97×
25Michigan~300K0.96×
26Virginia~300K0.96×
27Alaska~20K0.95×
28Pennsylvania~400K0.94×
29Illinois~400K0.94×
30New Mexico~50K0.93×
31Idaho~50K0.93×
32Hawaii~50K0.93×
33Maine~40K0.92×
34Connecticut~100K0.91×
35Rhode Island~30K0.90×
36Maryland~200K0.88×
37California~1M0.85×
38New Jersey~200K0.84×
39Washington~200K0.84×
40Oregon~100K0.84×
41Vermont~20K0.84×
42Utah~90K0.83×
43New Hampshire~40K0.82×
44Montana~30K0.82×
45Massachusetts~200K0.80×
46Colorado~100K0.74×
47New York~500K0.71×
48Arizona~200K0.71×
49Washington, District of Columbia~20K0.71×
50Nevada~80K0.69×
Fig. 06

Affinity by region

Affinity by region — Fishing bait, United States
0.69×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fishing bait audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fishing bait audience
#·InterestCategoryAffinity×
01ShimanoCars & Mobility10.67×
02AnglingSports9.53×
03MotorboatCars & Mobility6.42×
04Toyota TacomaCars & Mobility6.13×
05Toyota Land CruiserCars & Mobility5.62×
06Diesel engineCars & Mobility4.61×
07Largemouth bassFood & Beverages4.42×
08Fly fishingSports4.41×
09Diaper bagKids & Family3.89×
10Standup paddleboardingSports3.59×
11Extreme sportSports2.80×
12OutdoorsTravel & Leisure2.78×
13MetaphysicsBusiness & Career2.65×
14CyclingSports2.44×
15MotorcyclesCars & Mobility2.33×
16PGA TourSports2.27×
17AutoZoneCars & Mobility1.80×
18Musical instrumentMusic & Radio1.71×
19CampingTravel & Leisure1.68×
20Planet FitnessSports1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fishing bait audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fishing bait audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.99×
Risk AppetiteTHRILL1.92×
DIY MentalityTHRILL1.49×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fishing bait audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.69×
CreativityOPEN0.76×
Quality AwarenessPREMIUM0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fishing bait have in United States?

Fishing bait has an estimated audience of 11,655,823 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fishing bait fans?

28.9% of Fishing bait fans are female, 71.1% are male, with an average age of 36.2 years.

03

Which brands do Fishing bait fans like most?

Fishing bait fans show strongest brand affinity for Angling (9.53×), Motorboat (6.42×), and Shimano (10.67×) over the country average.

04

Where do Fishing bait fans live in United States?

Fishing bait fans in United States are most concentrated in California (reach ~1M), Texas (reach ~1M), and Florida (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Fishing bait fans also like?

Beyond Fishing bait itself, the audience over-indexes on Motorboat (6.42×), Shimano (10.67×), Fly fishing (4.41×), and Diaper bag (3.89×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Fishing bait audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishing bait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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