Fishing bait Audience in United States

Fishing bait has an estimated audience of 11,655,823 people in United States. 28.9% are female, 71.1% are male, average age 36.2. Top regions: California, Texas, Florida. Top brand affinities: Toyota Supra, Angling, Planet Fitness, Clarinet, Standup paddleboarding.

The average Fishing bait fan in United States is 36.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Toyota Supra, Angling, Planet Fitness, with strongest over-indexing on Toyota Supra (14× the country average). Demographically, the Fishing bait audience skews more male with an average age of 36.2, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Fishing bait fans

Demographic split for Fishing bait audience in United States
MetricValue
Female28.9%
Male71.1%
Average age36.2
Estimated audience size11,655,823

Audience persona

The typical Fishing bait fan in United States is more male, around 36.2 years old, with strong Patriotism tendencies and a notable affinity for Toyota Supra.

Top regions in United States

Top regions ranked by reach for Fishing bait in United States
RegionReachAffinity
California1,134,7330.89×
Texas1,031,7531.03×
Florida923,7181.17×
New York486,9940.75×
North Carolina408,0811.16×
Illinois396,6521.02×
Ohio396,5771.1×
Pennsylvania391,2521×
Georgia380,6291.06×
Michigan312,9651.03×
Virginia284,8831×
Louisiana278,9211.86×
Indiana275,6731.29×
New Jersey270,0860.91×
Tennessee262,1441.12×
South Carolina227,1051.3×
Alabama222,7951.37×
Kentucky221,4591.52×
Wisconsin214,5331.22×
Minnesota198,7141.19×
Washington198,1400.85×
Missouri191,3231.02×
Massachusetts187,7200.82×
Maryland183,8150.92×
Mississippi169,4531.76×
Arizona161,8140.68×
Arkansas151,4931.58×
Oklahoma148,6191.15×
Colorado136,8900.75×
Oregon108,3910.81×
Connecticut108,0620.92×
Iowa107,5281.12×
West Virginia93,8511.73×
Kansas83,4160.91×
Utah78,8960.76×
Nevada74,7300.66×
New Mexico53,6530.92×
Nebraska52,5060.9×
Idaho47,8300.82×
Hawaii44,9100.9×
Maine39,4250.94×
New Hampshire33,5580.73×
Rhode Island29,9390.81×
Delaware28,7040.89×
South Dakota24,7080.92×
Washington, District of Columbia20,4970.59×
North Dakota19,6160.82×
Montana18,1000.56×
Alaska14,1370.57×
Vermont12,1250.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fishing bait audience
BrandAffinityCategory
Toyota Supra14×Cars & Mobility
Angling8.47×Sports
Planet Fitness3.38×Sports
Clarinet5.9×Music & Radio
Standup paddleboarding5.63×Sports
Bass guitar3.16×Music & Radio
Diaper bag4.07×Kids & Family
Motorboat5.79×Cars & Mobility
Shimano9.69×Cars & Mobility
Khabib Nurmagomedov14.42×Sports
Saxophone5.57×Music & Radio
Fly fishing3.88×Sports
Carpentry3.26×Home & Garden
Dungeons & Dragons5.93×Games
Cello4.71×Music & Radio
AutoZone2.02×Cars & Mobility
Largemouth bass4.89×Food & Beverages
Alpine skiing3.6×Sports
Buffalo Bills2.8×Sports
Do it yourself (DIY)1.57×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fishing bait audience
TraitClusterScore
PatriotismCONSERVATISM2.21
Sports ActivityPOWER1.51
DIY MentalityTHRILL1.44
Luxury OrientationPREMIUM1.44
Risk AppetiteTHRILL1.37
SustainabilityBALANCE1.3

Worldwide distribution

Worldwide audience distribution share by country for Fishing bait
CountryShare
United States27.3%
Japan13.2%
Brazil5.9%

See Fishing bait audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Fishing bait have in United States?

Fishing bait has an estimated audience of 11,655,823 people in United States, concentrated in California and Texas.

What is the gender split and age of Fishing bait fans?

28.9% of Fishing bait fans are female, 71.1% are male, with an average age of 36.2 years.

Which brands do Fishing bait fans like most?

Fishing bait fans show strongest brand affinity for Toyota Supra (14×), Angling (8.47×), and Planet Fitness (3.38×) over the country average.

Where do Fishing bait fans live in United States?

Fishing bait fans in United States are most concentrated in California (reach 1,134,733), Texas (reach 1,031,753), and Florida (reach 923,718). These three regions account for the largest share of the active audience.

What other brands do Fishing bait fans also like?

Beyond Fishing bait itself, the audience over-indexes on Angling (8.47×), Planet Fitness (3.38×), Clarinet (5.9×), and Standup paddleboarding (5.63×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fishing bait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.