Rascasse Audience Intelligence

Angling Audience in United States

A data profile of the people who buy, follow and care about Angling in United States — modelled from more than twelve digital signal sources. Angling has an estimated audience of 11,471,482 people in United States.

#48among Sport in United States#2043among Topic in United States#240in Sports

The average Angling fan in United States is 40.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Waterfowl, Bass fishing, Turkey hunting, with strongest over-indexing on Waterfowl (12.19× the country average).

Demographically, the Angling audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Angling fan in United States is more male, around 40.7 years old, with strong Patriotism tendencies and a notable affinity for Waterfowl.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Angling profile in United States.

Audience size
11.5M
in United States
Gender
28.8%♀
71.2% male
Age
40.7
average years
Country rank
#3119
Topic in United States
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Angling fans

28.8% are female, 71.2% are male, average age 40.7.

Fig. 02

Gender split

28.8%
Female
71.2%
Male
Demographic split for Angling audience in United States
MetricValue
Female28.8%
Male71.2%
Average age40.7
Estimated audience size11,471,482
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Angling audience in United States
Age bracketShare%
16-1918%
20-2918%
30-3918%
40-4922%
50+24%
Fig. 04

Worldwide distribution

34.0%

of the worldwide Angling audience comes from United States.

Worldwide audience distribution share by country for Angling
CountryShare
United States34.0%
Japan6.3%
United Kingdom4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Angling audience in United States is strongest.

Fig. 05

Top regions by affinity

Angling fans by region: top regions in United States
#RegionReachAffinity×
01California~8M6.24×
02Maine~100K2.96×
03Maryland~500K2.69×
04Arkansas~200K2.31×
05Wisconsin~200K1.24×
06Florida~900K1.18×
07Indiana~200K1.10×
08Idaho~60K1.10×
09Washington, District of Columbia~40K1.04×
10Delaware~30K1.01×
11Montana~30K1.00×
12Alaska~20K0.96×
13Vermont~20K0.96×
14Iowa~90K0.91×
15South Dakota~20K0.91×
16North Dakota~20K0.90×
17Colorado~200K0.88×
18Louisiana~100K0.88×
19Oregon~100K0.87×
20Minnesota~100K0.85×
21New Hampshire~40K0.84×
22Massachusetts~200K0.83×
23Oklahoma~100K0.83×
24Washington~200K0.82×
25Hawaii~40K0.82×
26Virginia~200K0.81×
27Nebraska~50K0.81×
28West Virginia~40K0.81×
29Rhode Island~30K0.81×
30Missouri~100K0.79×
31Michigan~200K0.78×
32Alabama~100K0.78×
33Utah~80K0.78×
34Mississippi~70K0.78×
35Kansas~70K0.78×
36New Mexico~40K0.77×
37Kentucky~100K0.76×
38North Carolina~200K0.72×
39South Carolina~100K0.71×
40Connecticut~80K0.71×
41Tennessee~200K0.69×
42New York~400K0.68×
43Pennsylvania~300K0.68×
44Nevada~80K0.68×
45Texas~700K0.67×
46Illinois~300K0.67×
47Georgia~200K0.65×
48Ohio~200K0.64×
49New Jersey~200K0.64×
50Arizona~100K0.63×
Fig. 06

Affinity by region

Affinity by region — Angling, United States
0.63×1.00×6.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Angling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Angling audience
#·InterestCategoryAffinity×
01WaterfowlPets & Animals12.19×
02Smallmouth bassPets & Animals11.76×
03Northern pikeFood & Beverages11.55×
04Bass (fish)Pets & Animals10.89×
05Largemouth bassFood & Beverages10.26×
06Fishing baitPets & Animals9.53×
07Kayak fishingSports9.09×
08Bass fishingSports8.83×
09Fishing rodSports8.55×
10Fishing lineSports8.31×
11Duck huntingSports8.07×
12Commercial fishingBusiness & Career7.82×
13Turkey huntingSports7.78×
14Fly fishingSports7.14×
15Fishing tackleSports6.73×
16Wild fisheriesTravel & Leisure6.36×
17SpearfishingSports5.45×
18Trophy huntingSports5.40×
19FishPets & Animals2.94×
20Online shoppingShopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Angling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Angling audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.29×
Risk AppetiteTHRILL1.53×
Sports ActivityPOWER1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Angling audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.85×
SpiritualityBALANCE0.86×
IndulgenceJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Angling have in United States?

Angling has an estimated audience of 11,471,482 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Angling fans?

28.8% of Angling fans are female, 71.2% are male, with an average age of 40.7 years.

03

Which brands do Angling fans like most?

Angling fans show strongest brand affinity for Waterfowl (12.19×), Bass fishing (8.83×), and Turkey hunting (7.78×) over the country average.

04

Where do Angling fans live in United States?

Angling fans in United States are most concentrated in California (reach ~8M), Florida (reach ~900K), and Texas (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Angling fans also like?

Beyond Angling itself, the audience over-indexes on Bass fishing (8.83×), Turkey hunting (7.78×), Duck hunting (8.07×), and Smallmouth bass (11.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Angling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Angling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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