Angling Audience in United States

Angling logo

Angling has an estimated audience of 11,471,482 people in United States. 28.8% are female, 71.2% are male, average age 40.7. Top regions: California, Florida, Texas. Top brand affinities: Waterfowl, Bass fishing, Turkey hunting, Duck hunting, Smallmouth bass.

The average Angling fan in United States is 40.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Top brand affinities include Waterfowl, Bass fishing, Turkey hunting, with strongest over-indexing on Waterfowl (12.19× the country average). Demographically, the Angling audience skews more male with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Angling fans

Demographic split for Angling audience in United States
MetricValue
Female28.8%
Male71.2%
Average age40.7
Estimated audience size11,471,482

Audience persona

The typical Angling fan in United States is more male, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Waterfowl.

Top regions in United States

Top regions ranked by reach for Angling in United States
RegionReachAffinity
California7,040,4875.58×
Florida943,5421.21×
Texas677,8730.69×
Maryland611,9023.1×
New York471,3690.74×
Illinois263,0030.69×
Arkansas255,6382.7×
Pennsylvania255,6220.66×
North Carolina252,3800.73×
Virginia228,3490.82×
Georgia227,8410.64×
Michigan224,8210.75×
Indiana222,0141.06×
Ohio221,1460.63×
Wisconsin215,2011.25×
Massachusetts202,6280.9×
Washington196,0450.85×
New Jersey173,3070.59×
Colorado165,2480.91×
Tennessee140,1260.61×
Louisiana138,4470.94×
Missouri135,5720.73×
Maine135,1963.29×
Arizona133,4090.57×
Minnesota127,6630.78×
Oregon116,1490.88×
Alabama111,0030.69×
South Carolina105,9680.61×
Oklahoma96,6820.76×
Kentucky96,2150.67×
Iowa82,3610.87×
Utah74,0100.72×
Connecticut72,3540.63×
Idaho65,5261.14×
Nevada62,5280.56×
Kansas61,4250.68×
Mississippi53,9800.57×
Washington, District of Columbia42,3251.23×
Nebraska34,5720.6×
Hawaii33,2630.67×
Delaware32,7291.03×
New Mexico31,9160.55×
Montana30,7150.97×
New Hampshire29,9400.66×
West Virginia29,8230.56×
Alaska20,5250.84×
Rhode Island19,6370.54×
South Dakota17,6600.67×
Vermont16,6320.83×
Wyoming16,3610.96×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Angling audience
BrandAffinityCategory
Waterfowl12.19×Pets & Animals
Bass fishing8.83×Sports
Turkey hunting7.78×Sports
Duck hunting8.07×Sports
Smallmouth bass11.76×Pets & Animals
Fishing rod8.55×Sports
Fishing bait9.53×Pets & Animals
Largemouth bass10.26×Food & Beverages
Fishing line8.31×Sports
Fly fishing7.14×Sports
Bass (fish)10.89×Pets & Animals
Kayak fishing9.09×Sports
Fishing tackle6.73×Sports
Trophy hunting5.4×Sports
Wild fisheries6.36×Travel & Leisure
Commercial fishing7.82×Business & Career
Fish2.94×Pets & Animals
Northern pike11.55×Food & Beverages
Online shopping1.75×Shopping
Spearfishing5.45×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Angling audience
TraitClusterScore
Risk AppetiteTHRILL2.2
PatriotismCONSERVATISM1.95
Luxury OrientationPREMIUM1.48
Sports ActivityPOWER1.4
DIY MentalityTHRILL1.36
SustainabilityBALANCE1.29

Worldwide distribution

Worldwide audience distribution share by country for Angling
CountryShare
United States34.0%
Japan6.3%
United Kingdom4.8%

See Angling audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Angling have in United States?

Angling has an estimated audience of 11,471,482 people in United States, concentrated in California and Florida.

What is the gender split and age of Angling fans?

28.8% of Angling fans are female, 71.2% are male, with an average age of 40.7 years.

Which brands do Angling fans like most?

Angling fans show strongest brand affinity for Waterfowl (12.19×), Bass fishing (8.83×), and Turkey hunting (7.78×) over the country average.

Where do Angling fans live in United States?

Angling fans in United States are most concentrated in California (reach 7,040,487), Florida (reach 943,542), and Texas (reach 677,873). These three regions account for the largest share of the active audience.

What other brands do Angling fans also like?

Beyond Angling itself, the audience over-indexes on Bass fishing (8.83×), Turkey hunting (7.78×), Duck hunting (8.07×), and Smallmouth bass (11.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Angling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.