Rascasse Audience Intelligence

Smallmouth bass Audience in United States

A data profile of the people who buy, follow and care about Smallmouth bass in United States — modelled from more than twelve digital signal sources. Smallmouth bass has an estimated audience of 8,586,449 people in United States.

#2593among Topic in United States#108in Pets & Animals

The average Smallmouth bass fan in United States is 35.8 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Michigan.

Top brand affinities include Fiberglass, Angling, Shimano, with strongest over-indexing on Fiberglass (51.65× the country average).

Demographically, the Smallmouth bass audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Smallmouth bass fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Fiberglass.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Smallmouth bass profile in United States.

Audience size
8.6M
in United States
Gender
33.9%♀
66.1% male
Age
35.8
average years
Country rank
#4143
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Smallmouth bass fans

33.9% are female, 66.1% are male, average age 35.8.

Fig. 02

Gender split

33.9%
Female
66.1%
Male
Demographic split for Smallmouth bass audience in United States
MetricValue
Female33.9%
Male66.1%
Average age35.8
Estimated audience size8,586,449
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Smallmouth bass audience in United States
Age bracketShare%
16-1930%
20-2921%
30-3918%
40-4917%
50+15%
Fig. 04

Worldwide distribution

38.8%

of the worldwide Smallmouth bass audience comes from United States.

Worldwide audience distribution share by country for Smallmouth bass
CountryShare
United States38.8%
Japan16.2%
Brazil5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Smallmouth bass audience in United States is strongest.

Fig. 05

Top regions by affinity

Smallmouth bass fans by region: top regions in United States
#RegionReachAffinity×
01Maine~60K2.00×
02Minnesota~200K1.90×
03Wisconsin~200K1.88×
04Vermont~30K1.86×
05Idaho~80K1.84×
06Montana~40K1.63×
07South Dakota~30K1.59×
08West Virginia~60K1.54×
09New Hampshire~50K1.51×
10North Dakota~30K1.51×
11Arkansas~100K1.41×
12Michigan~300K1.40×
13Iowa~90K1.21×
14Tennessee~200K1.18×
15Kentucky~100K1.15×
16Missouri~200K1.14×
17Oklahoma~100K1.13×
18Utah~90K1.13×
19Nebraska~50K1.11×
20Indiana~200K1.10×
21Pennsylvania~300K1.06×
22Ohio~300K1.06×
23Kansas~70K1.04×
24Oregon~90K0.94×
25Washington~200K0.88×
26Alabama~100K0.84×
27Illinois~200K0.83×
28Virginia~200K0.82×
29North Carolina~200K0.79×
30New Mexico~30K0.78×
31Alaska~10K0.78×
32Colorado~100K0.77×
33Massachusetts~100K0.76×
34Mississippi~50K0.76×
35Connecticut~60K0.75×
36Delaware~20K0.73×
37Rhode Island~20K0.72×
38South Carolina~90K0.71×
39Hawaii~20K0.64×
40Georgia~200K0.62×
41Louisiana~70K0.62×
42Washington, District of Columbia~20K0.61×
43New York~300K0.58×
44Maryland~80K0.57×
45Texas~400K0.55×
46Arizona~90K0.53×
47Nevada~40K0.51×
48New Jersey~100K0.49×
49Florida~200K0.38×
50California~300K0.35×
Fig. 06

Affinity by region

Affinity by region — Smallmouth bass, United States
0.35×1.00×2.00×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Smallmouth bass audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Smallmouth bass audience
#·InterestCategoryAffinity×
01FiberglassTechnology & Electronics51.65×
02Cultural tourismTravel & Leisure20.00×
03ShimanoCars & Mobility13.69×
04AnglingSports11.76×
05Toyota Land CruiserCars & Mobility6.65×
06Toyota TacomaCars & Mobility5.91×
07MotorboatCars & Mobility5.29×
08Largemouth bassFood & Beverages4.78×
09Obsessed (2009 film)Movies & TV4.56×
10Antique carCars & Mobility4.53×
11Diesel engineCars & Mobility4.51×
12Extreme sportSports4.43×
13Fly fishingSports4.22×
14CyclingSports3.32×
15MotorcyclesCars & Mobility2.56×
16PGA TourSports2.50×
17MenardsHome & Garden2.31×
18AutoZoneCars & Mobility2.23×
19CampingTravel & Leisure1.66×
20FIFA World CupSports1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Smallmouth bass audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Smallmouth bass audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.08×
Risk AppetiteTHRILL2.52×
DIY MentalityTHRILL1.53×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Smallmouth bass audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.65×
MindfulnessBALANCE0.72×
CreativityOPEN0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Smallmouth bass have in United States?

Smallmouth bass has an estimated audience of 8,586,449 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Smallmouth bass fans?

33.9% of Smallmouth bass fans are female, 66.1% are male, with an average age of 35.8 years.

03

Which brands do Smallmouth bass fans like most?

Smallmouth bass fans show strongest brand affinity for Fiberglass (51.65×), Angling (11.76×), and Shimano (13.69×) over the country average.

04

Where do Smallmouth bass fans live in United States?

Smallmouth bass fans in United States are most concentrated in Texas (reach ~400K), California (reach ~300K), and Michigan (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Smallmouth bass fans also like?

Beyond Smallmouth bass itself, the audience over-indexes on Angling (11.76×), Shimano (13.69×), Extreme sport (4.43×), and Fly fishing (4.22×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Smallmouth bass audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Smallmouth bass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →