Smallmouth bass Audience in United States

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Smallmouth bass has an estimated audience of 8,586,449 people in United States. 33.9% are female, 66.1% are male, average age 35.8. Top regions: Texas, Michigan, California. Top brand affinities: Governor of Michigan, Urban Outfitters, Hibachi, Combat sport, Elsword.

The average Smallmouth bass fan in United States is 35.8 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Michigan, California. Top brand affinities include Governor of Michigan, Urban Outfitters, Hibachi, with strongest over-indexing on Governor of Michigan (12.66× the country average). Demographically, the Smallmouth bass audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic · Subtype: Dish

Demographics of Smallmouth bass fans

Demographic split for Smallmouth bass audience in United States
MetricValue
Female33.9%
Male66.1%
Average age35.8
Estimated audience size8,586,449

Audience persona

The typical Smallmouth bass fan in United States is more male, around 35.8 years old, with strong Patriotism tendencies and a notable affinity for Governor of Michigan.

Top regions in United States

Top regions ranked by reach for Smallmouth bass in United States
RegionReachAffinity
Texas428,1630.58×
Michigan347,3131.55×
California342,4660.36×
Pennsylvania308,4801.07×
New York307,7650.64×
Ohio288,8191.09×
Florida263,7630.45×
Illinois261,8060.92×
Wisconsin257,0181.99×
Minnesota236,3351.92×
Tennessee210,9961.22×
North Carolina202,4970.78×
Indiana180,6951.15×
Virginia169,2000.81×
Washington165,3770.96×
Georgia155,9110.59×
Missouri155,7941.13×
Kentucky125,9581.17×
Massachusetts125,0850.74×
Colorado105,4050.78×
New Jersey104,3900.48×
Oklahoma103,3581.08×
Arkansas101,2521.43×
Iowa99,7291.41×
Alabama98,2180.82×
Oregon95,5740.97×
South Carolina93,2450.72×
Utah92,1471.2×
Arizona90,0240.51×
Maryland82,8110.56×
Idaho77,2581.79×
West Virginia66,5661.66×
Kansas64,9570.96×
Louisiana63,0740.57×
Maine62,1862.02×
Connecticut60,6600.7×
New Hampshire52,0511.54×
Nebraska48,2301.12×
Mississippi47,4400.67×
Montana38,6051.62×
Nevada31,4290.38×
South Dakota31,1291.57×
North Dakota29,2961.66×
Vermont28,4651.89×
New Mexico27,9300.65×
Rhode Island15,6280.57×
Delaware13,9090.59×
Wyoming12,8491.01×
Washington, District of Columbia10,6670.41×
Hawaii10,1610.28×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Smallmouth bass audience
BrandAffinityCategory
Governor of Michigan12.66×Politics & Society
Urban Outfitters2.94×Shopping
Hibachi12.02×Food & Beverages
Combat sport2.42×Sports
Elsword22.5×Games
Wok8.88×Food & Beverages
Pro-Ject5.45×Music & Radio
Vocal harmony5.73×Music & Radio
Grinch4.87×Movies & TV
Cherish (group)12.47×Music & Radio
Goop6.11×Internet & Social Media
Hipster10.8×Politics & Society
La Jolla9.96×Travel & Leisure
El Paso County, Colorado13.88×Travel & Leisure
Electrolyte4.76×Health
Kikar HaShabbat16.33×News
Google Home6.11×Technology & Electronics
Gift registry11.62×Kids & Family
JDSU2.72×Business & Career
Grace Slick7.22×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Smallmouth bass audience
TraitClusterScore
PatriotismCONSERVATISM2.06
Sports ActivityPOWER1.62
Risk AppetiteTHRILL1.61
DIY MentalityTHRILL1.42
Luxury OrientationPREMIUM1.38
Early Adopter MentalityPOWER1.28

Worldwide distribution

Worldwide audience distribution share by country for Smallmouth bass
CountryShare
United States38.8%
Japan16.2%
Brazil5.0%

See Smallmouth bass audiences in other countries

More Dish audiences in United States

Frequently asked questions

How many fans does Smallmouth bass have in United States?

Smallmouth bass has an estimated audience of 8,586,449 people in United States, concentrated in Texas and Michigan.

What is the gender split and age of Smallmouth bass fans?

33.9% of Smallmouth bass fans are female, 66.1% are male, with an average age of 35.8 years.

Which brands do Smallmouth bass fans like most?

Smallmouth bass fans show strongest brand affinity for Governor of Michigan (12.66×), Urban Outfitters (2.94×), and Hibachi (12.02×) over the country average.

Where do Smallmouth bass fans live in United States?

Smallmouth bass fans in United States are most concentrated in Texas (reach 428,163), Michigan (reach 347,313), and California (reach 342,466). These three regions account for the largest share of the active audience.

What other brands do Smallmouth bass fans also like?

Beyond Smallmouth bass itself, the audience over-indexes on Urban Outfitters (2.94×), Hibachi (12.02×), Combat sport (2.42×), and Elsword (22.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Smallmouth bass. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.