Rascasse Audience Intelligence

Cycling Audience in United States

A data profile of the people who buy, follow and care about Cycling in United States — modelled from more than twelve digital signal sources. Cycling has an estimated audience of 25,134,294 people in United States.

#17among Sport in United States#828among Topic in United States#79in Sports

The average Cycling fan in United States is 40.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include FIFA World Cup, Golf equipment, Duck hunting, with strongest over-indexing on FIFA World Cup (1.58× the country average).

Demographically, the Cycling audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cycling fan in United States is more male, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cycling profile in United States.

Audience size
25.1M
in United States
Gender
38.4%♀
61.6% male
Age
40.0
average years
Country rank
#1220
Topic in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cycling fans

38.4% are female, 61.6% are male, average age 40.0.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Cycling audience in United States
MetricValue
Female38.4%
Male61.6%
Average age40.0
Estimated audience size25,134,294
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Cycling audience in United States
Age bracketShare%
16-1919%
20-2918%
30-3919%
40-4921%
50+23%
Fig. 04

Worldwide distribution

19.0%

of the worldwide Cycling audience comes from United States.

Worldwide audience distribution share by country for Cycling
CountryShare
United States19.0%
Japan5.8%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cycling audience in United States is strongest.

Fig. 05

Top regions by affinity

Cycling fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.92×
02New York~2M1.50×
03Wyoming~50K1.43×
04Colorado~600K1.40×
05Oregon~400K1.39×
06California~4M1.38×
07New Hampshire~100K1.21×
08Vermont~50K1.19×
09Utah~300K1.17×
10Washington~600K1.14×
11Montana~80K1.13×
12Maryland~500K1.10×
13New Mexico~100K1.07×
14Florida~2M1.06×
15Rhode Island~80K1.04×
16North Dakota~50K1.04×
17Texas~2M1.02×
18Virginia~600K1.01×
19Massachusetts~500K1.01×
20Idaho~100K1.00×
21Hawaii~100K1.00×
22Connecticut~200K0.98×
23Arizona~500K0.97×
24Nevada~200K0.96×
25Wisconsin~400K0.93×
26Alaska~50K0.93×
27New Jersey~600K0.92×
28Kansas~200K0.92×
29Pennsylvania~800K0.91×
30Illinois~800K0.91×
31Louisiana~300K0.91×
32Maine~80K0.91×
33Minnesota~300K0.90×
34Georgia~700K0.89×
35North Carolina~700K0.89×
36Arkansas~200K0.89×
37Iowa~200K0.89×
38Missouri~400K0.88×
39Indiana~400K0.86×
40Kentucky~300K0.86×
41Delaware~60K0.85×
42South Carolina~300K0.84×
43Nebraska~100K0.83×
44West Virginia~100K0.83×
45Mississippi~200K0.82×
46Ohio~600K0.80×
47Oklahoma~200K0.80×
48Michigan~500K0.79×
49Tennessee~400K0.79×
50Alabama~300K0.79×
Fig. 06

Affinity by region

Affinity by region — Cycling, United States
0.79×1.00×1.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cycling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cycling audience
#·InterestCategoryAffinity×
01Bicycle touringSports4.19×
02WaterfowlPets & Animals3.46×
03Ryder CupSports3.30×
04Duck huntingSports3.01×
05Sport bikeCars & Mobility2.81×
06Golf equipmentSports2.55×
07Fishing reelSports2.53×
08Turkey huntingSports2.41×
09Bass fishingSports2.39×
10Motorcycle racingCars & Mobility2.36×
11Winter sportSports2.31×
12Golf ballSports2.30×
13Golf ChannelSports2.26×
14PGA TourSports2.07×
15BoatingTravel & Leisure1.95×
16Outdoor enthusiastSports1.84×
17FIFA World CupSports1.58×
18Eastern Time ZonePolitics & Society1.56×
19BoatsCars & Mobility1.55×
20AutoZoneCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cycling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cycling audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER1.57×
Risk AppetiteTHRILL1.35×
Luxury OrientationPREMIUM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cycling audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.83×
SpiritualityBALANCE0.84×
MindfulnessBALANCE0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cycling have in United States?

Cycling has an estimated audience of 25,134,294 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Cycling fans?

38.4% of Cycling fans are female, 61.6% are male, with an average age of 40.0 years.

03

Which brands do Cycling fans like most?

Cycling fans show strongest brand affinity for FIFA World Cup (1.58×), Golf equipment (2.55×), and Duck hunting (3.01×) over the country average.

04

Where do Cycling fans live in United States?

Cycling fans in United States are most concentrated in California (reach ~4M), Texas (reach ~2M), and New York (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Cycling fans also like?

Beyond Cycling itself, the audience over-indexes on Golf equipment (2.55×), Duck hunting (3.01×), Fishing reel (2.53×), and Waterfowl (3.46×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Cycling audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →