Cycling Audience in United States

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Cycling has an estimated audience of 25,134,294 people in United States. 38.4% are female, 61.6% are male, average age 40.0. Top regions: California, New York, Texas. Top brand affinities: Golf equipment, Duck hunting, Fishing reel, Waterfowl, Boating.

The average Cycling fan in United States is 40.0 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Golf equipment, Duck hunting, Fishing reel, with strongest over-indexing on Golf equipment (2.55× the country average). Demographically, the Cycling audience skews more male with an average age of 40.0, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Topic · Subtype: Sport

Demographics of Cycling fans

Demographic split for Cycling audience in United States
MetricValue
Female38.4%
Male61.6%
Average age40.0
Estimated audience size25,134,294

Audience persona

The typical Cycling fan in United States is more male, around 40.0 years old, with strong Sports Activity tendencies and a notable affinity for Golf equipment.

Top regions in United States

Top regions ranked by reach for Cycling in United States
RegionReachAffinity
California3,919,4871.42×
New York2,610,7801.86×
Texas2,244,0411.04×
Florida1,873,7301.1×
Pennsylvania783,5150.93×
Illinois771,4300.92×
North Carolina676,6450.89×
Georgia640,2800.83×
Colorado625,7101.58×
Virginia623,5121.02×
Washington622,0051.23×
Ohio600,0350.77×
New Jersey587,5240.92×
Massachusetts531,7891.07×
Michigan524,7060.8×
Arizona499,1380.97×
Oregon466,3481.62×
Maryland464,8711.08×
Indiana378,1260.82×
Tennessee373,0720.74×
Wisconsin365,2480.97×
Missouri364,7720.9×
Minnesota330,3680.92×
South Carolina304,2050.8×
Utah278,6401.24×
Kentucky274,3110.87×
Alabama253,7680.72×
Connecticut240,8430.96×
Nevada232,3520.96×
Louisiana227,8540.7×
Oklahoma214,7950.77×
Iowa178,9710.86×
Kansas177,6910.9×
Arkansas177,2000.86×
Washington, District of Columbia147,2211.95×
New Mexico133,0201.06×
Mississippi132,3300.64×
Idaho127,9471.02×
New Hampshire119,4321.21×
Hawaii106,7110.99×
Nebraska98,0320.78×
West Virginia91,6590.78×
Rhode Island90,7341.13×
Montana83,9091.2×
Maine79,2390.88×
Vermont55,8811.27×
Delaware53,5370.77×
Alaska46,2660.86×
North Dakota44,5530.86×
Wyoming36,6420.98×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cycling audience
BrandAffinityCategory
Golf equipment2.55×Sports
Duck hunting3.01×Sports
Fishing reel2.53×Sports
Waterfowl3.46×Pets & Animals
Boating1.95×Travel & Leisure
FIFA World Cup1.58×Sports
Turkey hunting2.41×Sports
PGA Tour2.07×Sports
Eastern Time Zone1.56×Politics & Society
AutoZone1.53×Cars & Mobility
Golf Channel2.26×Sports
Outdoor enthusiast1.84×Sports
Boats1.55×Cars & Mobility
Golf ball2.3×Sports
Motorcycle racing2.36×Cars & Mobility
Bicycle touring4.19×Sports
Ryder Cup3.3×Sports
Bass fishing2.39×Sports
Sport bike2.81×Cars & Mobility
Winter sport2.31×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cycling audience
TraitClusterScore
Sports ActivityPOWER1.37
SustainabilityBALANCE1.32
Luxury OrientationPREMIUM1.22
Early Adopter MentalityPOWER1.18
DIY MentalityTHRILL1.1
Design AffinityPREMIUM1.1

Worldwide distribution

Worldwide audience distribution share by country for Cycling
CountryShare
United States19.0%
Japan5.8%
Italy5.7%

See Cycling audiences in other countries

More Sport audiences in United States

Frequently asked questions

How many fans does Cycling have in United States?

Cycling has an estimated audience of 25,134,294 people in United States, concentrated in California and New York.

What is the gender split and age of Cycling fans?

38.4% of Cycling fans are female, 61.6% are male, with an average age of 40.0 years.

Which brands do Cycling fans like most?

Cycling fans show strongest brand affinity for Golf equipment (2.55×), Duck hunting (3.01×), and Fishing reel (2.53×) over the country average.

Where do Cycling fans live in United States?

Cycling fans in United States are most concentrated in California (reach 3,919,487), New York (reach 2,610,780), and Texas (reach 2,244,041). These three regions account for the largest share of the active audience.

What other brands do Cycling fans also like?

Beyond Cycling itself, the audience over-indexes on Duck hunting (3.01×), Fishing reel (2.53×), Waterfowl (3.46×), and Boating (1.95×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.