Rascasse Audience Intelligence

Camping Audience in United States

A data profile of the people who buy, follow and care about Camping in United States — modelled from more than twelve digital signal sources. Camping has an estimated audience of 74,150,658 people in United States.

#2among Travel type in United States#134among Topic in United States#8in Travel & Leisure

The average Camping fan in United States is 42.5 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Washington.

Top brand affinities include Turkey hunting, Menards, RVs, with strongest over-indexing on Turkey hunting (2.29× the country average).

Demographically, the Camping audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Camping fan in United States is balanced, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Turkey hunting.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Camping profile in United States.

Audience size
74.2M
in United States
Gender
47.1%♀
52.9% male
Age
42.5
average years
Country rank
#169
Topic in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Camping fans

47.1% are female, 52.9% are male, average age 42.5.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Camping audience in United States
MetricValue
Female47.1%
Male52.9%
Average age42.5
Estimated audience size74,150,658
Fig. 03

Age distribution

Ø 42.5
average years
Age distribution of the Camping audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

22.5%

of the worldwide Camping audience comes from United States.

Worldwide audience distribution share by country for Camping
CountryShare
United States22.5%
Japan6.4%
United Kingdom4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Camping audience in United States is strongest.

Fig. 05

Top regions by affinity

Camping fans by region: top regions in United States
#RegionReachAffinity×
01Montana~700K3.29×
02Wyoming~300K3.11×
03Oregon~2M2.56×
04Idaho~800K2.22×
05Washington~3M1.88×
06Alaska~300K1.85×
07Colorado~2M1.79×
08Utah~1M1.62×
09New Mexico~600K1.60×
10South Dakota~300K1.48×
11Vermont~200K1.44×
12Minnesota~1.5M1.32×
13Wisconsin~1.5M1.29×
14Maine~300K1.28×
15North Dakota~200K1.13×
16Iowa~700K1.07×
17Michigan~2M1.05×
18Arizona~1.5M1.01×
19New Hampshire~300K0.97×
20California~7.5M0.94×
21Nevada~700K0.94×
22Nebraska~300K0.87×
23Kansas~500K0.80×
24Missouri~1M0.79×
25West Virginia~300K0.79×
26Indiana~1M0.72×
27Arkansas~400K0.70×
28Virginia~1M0.68×
29Illinois~1.5M0.66×
30Ohio~1.5M0.66×
31Tennessee~1M0.65×
32North Carolina~1.5M0.63×
33Washington, District of Columbia~100K0.60×
34Oklahoma~500K0.58×
35Pennsylvania~1.5M0.56×
36Massachusetts~800K0.56×
37South Carolina~600K0.56×
38Kentucky~500K0.56×
39Maryland~700K0.53×
40Alabama~500K0.51×
41Florida~2.5M0.50×
42Connecticut~300K0.47×
43Rhode Island~100K0.47×
44Texas~3M0.46×
45Georgia~1M0.45×
46Louisiana~400K0.45×
47Hawaii~100K0.45×
48New York~2M0.44×
49Mississippi~300K0.43×
50New Jersey~700K0.37×
Fig. 06

Affinity by region

Affinity by region — Camping, United States
0.37×1.00×3.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Camping audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Camping audience
#·InterestCategoryAffinity×
01Turkey huntingSports2.29×
02MotorhomeCars & Mobility2.10×
03RV parkCars & Mobility1.96×
04Drill bitHome & Garden1.91×
05Duck huntingSports1.81×
06Kristi NoemPolitics & Society1.76×
07Fox huntingSports1.70×
08Outside (magazine)Home & Garden1.68×
09Tractor Supply CompanyShopping1.66×
10RVsCars & Mobility1.64×
11Trophy huntingSports1.64×
12MenardsHome & Garden1.58×
13All-terrain vehicleCars & Mobility1.58×
14National parkTravel & Leisure1.55×
15BoatingTravel & Leisure1.54×
16Power toolHome & Garden1.53×
17Fly fishingSports1.53×
18DrillHome & Garden1.52×
19REIFashion & Accessoires1.51×
20Shooting sportSports1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Camping audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Camping audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.17×
SustainabilityBALANCE1.14×
PatriotismCONSERVATISM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Camping audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.88×
ExtroversionTHRILL0.89×
Urban LifestyleOPEN0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Camping have in United States?

Camping has an estimated audience of 74,150,658 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Camping fans?

47.1% of Camping fans are female, 52.9% are male, with an average age of 42.5 years.

03

Which brands do Camping fans like most?

Camping fans show strongest brand affinity for Turkey hunting (2.29×), Menards (1.58×), and RVs (1.64×) over the country average.

04

Where do Camping fans live in United States?

Camping fans in United States are most concentrated in California (reach ~7.5M), Texas (reach ~3M), and Washington (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Camping fans also like?

Beyond Camping itself, the audience over-indexes on Menards (1.58×), RVs (1.64×), Boating (1.54×), and REI (1.51×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel type audiences in United States

See Camping audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →