Camping Audience in United States

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Camping has an estimated audience of 74,150,658 people in United States. 47.1% are female, 52.9% are male, average age 42.5. Top regions: California, Texas, Washington. Top brand affinities: Turkey hunting, RVs, Menards, Boating, REI.

The average Camping fan in United States is 42.5 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Washington. Top brand affinities include Turkey hunting, RVs, Menards, with strongest over-indexing on Turkey hunting (2.29× the country average). Demographically, the Camping audience skews balanced with an average age of 42.5, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: Topic · Subtype: Travel type

Demographics of Camping fans

Demographic split for Camping audience in United States
MetricValue
Female47.1%
Male52.9%
Average age42.5
Estimated audience size74,150,658

Audience persona

The typical Camping fan in United States is balanced, around 42.5 years old, with strong Sustainability tendencies and a notable affinity for Turkey hunting.

Top regions in United States

Top regions ranked by reach for Camping in United States
RegionReachAffinity
California8,287,0781.02×
Texas3,282,9260.51×
Washington3,026,4912.03×
Florida2,736,5160.55×
Oregon2,296,7512.7×
Colorado2,241,8611.92×
Michigan2,189,2991.13×
New York1,940,8040.47×
Illinois1,825,0190.74×
Arizona1,640,0961.08×
Ohio1,592,7930.7×
North Carolina1,522,0160.68×
Wisconsin1,489,5051.34×
Pennsylvania1,486,0230.6×
Minnesota1,471,5141.39×
Virginia1,318,4400.73×
Georgia1,118,6320.49×
Utah1,056,0101.59×
Indiana1,026,2420.76×
Tennessee994,8110.67×
Missouri980,7570.82×
Massachusetts855,6260.59×
Idaho820,6192.21×
Maryland725,8890.57×
New Jersey711,2700.38×
Nevada689,3780.96×
Iowa678,5221.11×
South Carolina647,1010.58×
Montana636,8593.1×
New Mexico582,4021.57×
Kentucky539,8720.58×
Alabama532,0810.51×
Oklahoma496,7360.6×
Kansas447,2000.77×
Arkansas433,0580.71×
Louisiana421,6640.44×
Connecticut351,5320.47×
Maine345,5141.3×
Nebraska316,2170.85×
New Hampshire286,5050.98×
Wyoming269,0362.45×
Alaska250,6901.58×
Mississippi243,1530.4×
West Virginia235,9490.68×
South Dakota222,1221.3×
Vermont179,3541.38×
North Dakota159,5761.05×
Hawaii151,7560.48×
Washington, District of Columbia144,7470.65×
Rhode Island104,4720.44×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Camping audience
BrandAffinityCategory
Turkey hunting2.29×Sports
RVs1.64×Cars & Mobility
Menards1.58×Home & Garden
Boating1.54×Travel & Leisure
REI1.51×Fashion & Accessoires
Kristi Noem1.76×Politics & Society
Power tool1.53×Home & Garden
Motorhome2.1×Cars & Mobility
Trophy hunting1.64×Sports
National park1.55×Travel & Leisure
Fox hunting1.7×Sports
Duck hunting1.81×Sports
Drill1.52×Home & Garden
Tractor Supply Company1.66×Shopping
Drill bit1.91×Home & Garden
Shooting sport1.5×Sports
All-terrain vehicle1.58×Cars & Mobility
RV park1.96×Cars & Mobility
Fly fishing1.53×Sports
Fishing tackle1.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Camping audience
TraitClusterScore
SustainabilityBALANCE1.26
ExtroversionTHRILL1.24
Sports ActivityPOWER1.21
DIY MentalityTHRILL1.13
TravellingTHRILL1.13
Luxury OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Camping
CountryShare
United States22.5%
Japan6.4%
United Kingdom4.9%

See Camping audiences in other countries

More Travel type audiences in United States

Frequently asked questions

How many fans does Camping have in United States?

Camping has an estimated audience of 74,150,658 people in United States, concentrated in California and Texas.

What is the gender split and age of Camping fans?

47.1% of Camping fans are female, 52.9% are male, with an average age of 42.5 years.

Which brands do Camping fans like most?

Camping fans show strongest brand affinity for Turkey hunting (2.29×), RVs (1.64×), and Menards (1.58×) over the country average.

Where do Camping fans live in United States?

Camping fans in United States are most concentrated in California (reach 8,287,078), Texas (reach 3,282,926), and Washington (reach 3,026,491). These three regions account for the largest share of the active audience.

What other brands do Camping fans also like?

Beyond Camping itself, the audience over-indexes on RVs (1.64×), Menards (1.58×), Boating (1.54×), and REI (1.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Camping. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.