Rascasse Audience Intelligence

Motorhome Audience in United States

A data profile of the people who buy, follow and care about Motorhome in United States — modelled from more than twelve digital signal sources. Motorhome has an estimated audience of 16,272,747 people in United States.

#1450among Topic in United States#72in Cars & Mobility

The average Motorhome fan in United States is 43.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include RV park, Camping, Survival skills, with strongest over-indexing on RV park (4.04× the country average).

Demographically, the Motorhome audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Patriotism, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Motorhome fan in United States is more male, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for RV park.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorhome profile in United States.

Audience size
16.3M
in United States
Gender
40.2%♀
59.8% male
Age
43.8
average years
Country rank
#2129
Topic in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorhome fans

40.2% are female, 59.8% are male, average age 43.8.

Fig. 02

Gender split

40.2%
Female
59.8%
Male
Demographic split for Motorhome audience in United States
MetricValue
Female40.2%
Male59.8%
Average age43.8
Estimated audience size16,272,747
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Motorhome audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3918%
40-4923%
50+32%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Motorhome audience comes from United States.

Worldwide audience distribution share by country for Motorhome
CountryShare
United States30.8%
Japan10.9%
United Kingdom9.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorhome audience in United States is strongest.

Fig. 05

Top regions by affinity

Motorhome fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~60K1.86×
02Utah~200K1.71×
03Idaho~100K1.69×
04Oregon~300K1.55×
05Montana~60K1.43×
06Washington~500K1.38×
07Nevada~200K1.33×
08Wyoming~30K1.29×
09California~2.5M1.27×
10Arizona~400K1.20×
11Oklahoma~200K1.19×
12Michigan~500K1.10×
13Arkansas~100K1.09×
14South Dakota~40K1.09×
15Louisiana~200K1.08×
16New Mexico~90K1.08×
17Florida~1M1.07×
18North Dakota~40K1.06×
19Texas~1.5M1.04×
20Colorado~300K0.99×
21Kansas~100K0.97×
22Iowa~100K0.95×
23Nebraska~80K0.95×
24West Virginia~70K0.94×
25Maine~50K0.93×
26Missouri~200K0.91×
27Alabama~200K0.91×
28Mississippi~100K0.91×
29New Hampshire~60K0.91×
30Indiana~300K0.90×
31Tennessee~300K0.89×
32Wisconsin~200K0.87×
33Minnesota~200K0.87×
34Massachusetts~300K0.86×
35Delaware~40K0.86×
36Kentucky~200K0.85×
37South Carolina~200K0.84×
38Rhode Island~40K0.83×
39Georgia~400K0.80×
40Ohio~400K0.79×
41Hawaii~60K0.79×
42Connecticut~100K0.77×
43North Carolina~400K0.76×
44Pennsylvania~400K0.75×
45Washington, District of Columbia~40K0.74×
46Illinois~400K0.72×
47Virginia~300K0.68×
48New Jersey~300K0.65×
49Maryland~200K0.65×
50New York~500K0.59×
Fig. 06

Affinity by region

Affinity by region — Motorhome, United States
0.59×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorhome audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorhome audience
#·InterestCategoryAffinity×
01RV parkCars & Mobility4.04×
02Trailer (vehicle)Cars & Mobility3.48×
03Survival skillsPolitics & Society2.18×
04WrenchHome & Garden2.13×
05TractorCars & Mobility2.11×
06Mobile homeCars & Mobility2.07×
07RVsCars & Mobility1.90×
08Cars (film)Movies & TV1.88×
09Hand toolHome & Garden1.78×
10WheelCars & Mobility1.70×
11MenardsHome & Garden1.68×
12PowerballGames1.66×
13BoatsCars & Mobility1.61×
14RoadTravel & Leisure1.60×
15Motor vehicleCars & Mobility1.56×
16SUVsCars & Mobility1.55×
17AutoZoneCars & Mobility1.55×
18CampingTravel & Leisure1.53×
19ManufacturingBusiness & Career1.52×
20MachineBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorhome audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorhome audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.46×
DIY MentalityTHRILL1.40×
Risk AppetiteTHRILL1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorhome audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.96×
IndulgenceJOY0.97×
CreativityOPEN0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorhome have in United States?

Motorhome has an estimated audience of 16,272,747 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Motorhome fans?

40.2% of Motorhome fans are female, 59.8% are male, with an average age of 43.8 years.

03

Which brands do Motorhome fans like most?

Motorhome fans show strongest brand affinity for RV park (4.04×), Camping (1.53×), and Survival skills (2.18×) over the country average.

04

Where do Motorhome fans live in United States?

Motorhome fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Motorhome fans also like?

Beyond Motorhome itself, the audience over-indexes on Camping (1.53×), Survival skills (2.18×), Motor vehicle (1.56×), and Trailer (vehicle) (3.48×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Motorhome audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorhome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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