Motorhome Audience in United States

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Motorhome has an estimated audience of 16,272,747 people in United States. 40.2% are female, 59.8% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: RV park, Camping, Survival skills, Motor vehicle, Trailer (vehicle).

The average Motorhome fan in United States is 43.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include RV park, Camping, Survival skills, with strongest over-indexing on RV park (4.04× the country average). Demographically, the Motorhome audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Motorhome fans

Demographic split for Motorhome audience in United States
MetricValue
Female40.2%
Male59.8%
Average age43.8
Estimated audience size16,272,747

Audience persona

The typical Motorhome fan in United States is more male, around 43.8 years old, with strong Risk Appetite tendencies and a notable affinity for RV park.

Top regions in United States

Top regions ranked by reach for Motorhome in United States
RegionReachAffinity
California2,535,4141.42×
Texas1,533,2111.1×
Florida1,256,4931.14×
New York559,2880.62×
Washington490,5821.5×
Michigan464,5221.09×
Illinois409,9190.76×
Georgia399,3450.8×
Pennsylvania398,9730.73×
Arizona398,8571.2×
Ohio393,5070.78×
North Carolina378,1380.77×
Oregon301,9201.62×
Massachusetts292,2410.91×
Tennessee290,0600.89×
Indiana281,4410.95×
Utah277,3921.9×
Colorado272,7531.06×
Virginia266,6390.67×
New Jersey260,0340.63×
Missouri238,8550.91×
Oklahoma231,6101.28×
Louisiana226,6361.08×
Nevada214,6651.36×
Wisconsin210,5880.86×
Alabama205,4350.9×
Minnesota199,2810.85×
South Carolina196,0560.8×
Maryland169,0220.6×
Kentucky161,3190.79×
Arkansas152,7781.14×
Idaho151,0451.85×
Iowa128,5200.96×
Mississippi115,7620.86×
Kansas113,3100.88×
Connecticut112,1530.69×
New Mexico89,6111.1×
Nebraska73,7700.9×
Montana71,1451.58×
Alaska68,7751.98×
West Virginia62,0260.82×
New Hampshire53,3790.83×
Maine51,1470.88×
Hawaii39,7200.57×
South Dakota39,0571.04×
North Dakota38,7961.16×
Wyoming38,2821.59×
Delaware28,8080.64×
Rhode Island28,5130.55×
Washington, District of Columbia21,9820.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Motorhome audience
BrandAffinityCategory
RV park4.04×Cars & Mobility
Camping1.53×Travel & Leisure
Survival skills2.18×Politics & Society
Motor vehicle1.56×Cars & Mobility
Trailer (vehicle)3.48×Cars & Mobility
Manufacturing1.52×Business & Career
Powerball1.66×Games
SUVs1.55×Cars & Mobility
AutoZone1.55×Cars & Mobility
Boats1.61×Cars & Mobility
Mobile home2.07×Cars & Mobility
RVs1.9×Cars & Mobility
Wheel1.7×Cars & Mobility
Machine1.51×Business & Career
Hand tool1.78×Home & Garden
Wrench2.13×Home & Garden
Cars (film)1.88×Movies & TV
Menards1.68×Home & Garden
Road1.6×Travel & Leisure
Tractor2.11×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Motorhome audience
TraitClusterScore
Risk AppetiteTHRILL1.86
Luxury OrientationPREMIUM1.63
PatriotismCONSERVATISM1.59
Quality AwarenessPREMIUM1.4
Family OrientationCONSERVATISM1.35
TravellingTHRILL1.32

Worldwide distribution

Worldwide audience distribution share by country for Motorhome
CountryShare
United States30.8%
Japan10.9%
United Kingdom9.2%

See Motorhome audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Motorhome have in United States?

Motorhome has an estimated audience of 16,272,747 people in United States, concentrated in California and Texas.

What is the gender split and age of Motorhome fans?

40.2% of Motorhome fans are female, 59.8% are male, with an average age of 43.8 years.

Which brands do Motorhome fans like most?

Motorhome fans show strongest brand affinity for RV park (4.04×), Camping (1.53×), and Survival skills (2.18×) over the country average.

Where do Motorhome fans live in United States?

Motorhome fans in United States are most concentrated in California (reach 2,535,414), Texas (reach 1,533,211), and Florida (reach 1,256,493). These three regions account for the largest share of the active audience.

What other brands do Motorhome fans also like?

Beyond Motorhome itself, the audience over-indexes on Camping (1.53×), Survival skills (2.18×), Motor vehicle (1.56×), and Trailer (vehicle) (3.48×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Motorhome. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.