Rascasse Audience Intelligence

Mobile home Audience in United States

A data profile of the people who buy, follow and care about Mobile home in United States — modelled from more than twelve digital signal sources. Mobile home has an estimated audience of 33,747,362 people in United States.

#537among Topic in United States#16in Cars & Mobility

The average Mobile home fan in United States is 41.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Trailer (vehicle), Prefabricated home, Humana, with strongest over-indexing on Trailer (vehicle) (1.66× the country average).

Demographically, the Mobile home audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Creativity, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mobile home fan in United States is more female, around 41.1 years old, with strong Creativity tendencies and a notable affinity for Trailer (vehicle).

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mobile home profile in United States.

Audience size
33.7M
in United States
Gender
58.1%♀
41.9% male
Age
41.1
average years
Country rank
#764
Topic in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mobile home fans

58.1% are female, 41.9% are male, average age 41.1.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Mobile home audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.1
Estimated audience size33,747,362
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the Mobile home audience in United States
Age bracketShare%
16-1917%
20-2916%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

35.8%

of the worldwide Mobile home audience comes from United States.

Worldwide audience distribution share by country for Mobile home
CountryShare
United States35.8%
United Kingdom7.7%
India4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mobile home audience in United States is strongest.

Fig. 05

Top regions by affinity

Mobile home fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~700K2.67×
02Arkansas~600K2.19×
03Louisiana~900K2.01×
04Alabama~900K1.98×
05Texas~5M1.77×
06New Mexico~300K1.71×
07South Carolina~800K1.62×
08Oklahoma~600K1.62×
09Kentucky~600K1.40×
10Florida~3M1.30×
11Tennessee~900K1.28×
12Georgia~1.5M1.25×
13West Virginia~200K1.24×
14California~4.5M1.19×
15North Carolina~1M1.07×
16Michigan~900K1.04×
17Missouri~500K0.99×
18Indiana~600K0.98×
19Nevada~300K0.98×
20Arizona~700K0.97×
21Idaho~200K0.97×
22Maine~100K0.95×
23Kansas~200K0.89×
24Montana~80K0.89×
25Washington~600K0.86×
26Delaware~80K0.85×
27Oregon~300K0.81×
28New Hampshire~100K0.81×
29North Dakota~50K0.79×
30Ohio~800K0.77×
31Illinois~900K0.76×
32South Dakota~60K0.75×
33Vermont~40K0.75×
34Pennsylvania~800K0.74×
35Virginia~600K0.74×
36Iowa~200K0.73×
37Alaska~50K0.73×
38Wisconsin~400K0.72×
39Minnesota~300K0.71×
40Nebraska~100K0.70×
41Utah~200K0.69×
42Rhode Island~70K0.67×
43Colorado~300K0.65×
44Maryland~400K0.64×
45Connecticut~200K0.60×
46Massachusetts~400K0.59×
47New Jersey~500K0.56×
48Washington, District of Columbia~50K0.52×
49New York~1M0.51×
50Hawaii~70K0.50×
Fig. 06

Affinity by region

Affinity by region — Mobile home, United States
0.50×1.00×2.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mobile home audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mobile home audience
#·InterestCategoryAffinity×
01PrefabricationHome & Garden1.70×
02Trailer (vehicle)Cars & Mobility1.66×
03Clayton HomesHome & Garden1.65×
04Tractor pullingSports1.61×
05Modular buildingHome & Garden1.60×
06Popup camperTravel & Leisure1.59×
07Steel buildingHome & Garden1.59×
08Trailer parkCars & Mobility1.59×
09GuerreroTravel & Leisure1.57×
10ZacatecasTravel & Leisure1.57×
11Circular sawHome & Garden1.57×
12Prefabricated homeHome & Garden1.56×
13HumanaHealth1.56×
14Hobby farmPets & Animals1.55×
15Ponce, Puerto RicoTravel & Leisure1.53×
16Crane (machine)Business & Career1.52×
17Land lotHome & Garden1.51×
18AccordionMusic & Radio1.51×
19Tractor unitCars & Mobility1.51×
20GuanajuatoTravel & Leisure1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mobile home audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mobile home audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.16×
TraditionCONSERVATISM1.14×
DIY MentalityTHRILL1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mobile home audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.84×
Luxury OrientationPREMIUM0.85×
Pet OwnershipJOY0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mobile home have in United States?

Mobile home has an estimated audience of 33,747,362 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Mobile home fans?

58.1% of Mobile home fans are female, 41.9% are male, with an average age of 41.1 years.

03

Which brands do Mobile home fans like most?

Mobile home fans show strongest brand affinity for Trailer (vehicle) (1.66×), Prefabricated home (1.56×), and Humana (1.56×) over the country average.

04

Where do Mobile home fans live in United States?

Mobile home fans in United States are most concentrated in Texas (reach ~5M), California (reach ~4.5M), and Florida (reach ~3M). These three regions account for the largest share of the active audience.

05

What other brands do Mobile home fans also like?

Beyond Mobile home itself, the audience over-indexes on Prefabricated home (1.56×), Humana (1.56×), Tractor pulling (1.61×), and Guerrero (1.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Mobile home audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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