Mobile home Audience in United States

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Mobile home has an estimated audience of 33,747,362 people in United States. 58.1% are female, 41.9% are male, average age 41.1. Top regions: Texas, California, Florida. Top brand affinities: Trailer (vehicle), Prefabricated home, Humana, Tractor pulling, Guerrero.

The average Mobile home fan in United States is 41.1 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Trailer (vehicle), Prefabricated home, Humana, with strongest over-indexing on Trailer (vehicle) (1.66× the country average). Demographically, the Mobile home audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Healthy Lifestyle, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Mobile home fans

Demographic split for Mobile home audience in United States
MetricValue
Female58.1%
Male41.9%
Average age41.1
Estimated audience size33,747,362

Audience persona

The typical Mobile home fan in United States is more female, around 41.1 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Trailer (vehicle).

Top regions in United States

Top regions ranked by reach for Mobile home in United States
RegionReachAffinity
Texas5,413,7541.87×
California4,667,6071.26×
Florida3,074,5261.35×
Georgia1,395,1161.34×
North Carolina1,159,8491.14×
New York1,018,7520.54×
Alabama949,3552.01×
Tennessee924,4061.37×
Illinois875,0570.78×
Michigan853,5420.97×
Louisiana845,8091.94×
Ohio824,8690.79×
South Carolina824,0281.62×
Pennsylvania809,3870.71×
Mississippi697,9152.51×
Arizona687,2881×
Virginia622,9590.76×
Indiana621,9211.01×
Washington616,0570.91×
Kentucky610,5271.44×
Arkansas609,7862.19×
Oklahoma596,3451.59×
Missouri524,0440.96×
New Jersey493,1930.57×
Massachusetts398,8870.6×
Maryland391,0830.67×
Colorado360,5600.68×
Wisconsin359,2530.71×
Minnesota358,4010.74×
Nevada334,6801.03×
Oregon330,4070.85×
New Mexico297,6111.76×
Kansas227,9760.86×
Utah208,7050.69×
Connecticut201,2900.59×
West Virginia190,7231.21×
Iowa190,4170.68×
Idaho151,0120.89×
Maine112,4930.93×
Nebraska107,8560.64×
New Hampshire101,5270.76×
Delaware72,2140.78×
Montana71,6260.77×
Rhode Island60,0630.56×
North Dakota50,2360.72×
South Dakota49,9620.64×
Washington, District of Columbia44,0210.43×
Hawaii41,9350.29×
Alaska38,9000.54×
Vermont37,0520.63×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mobile home audience
BrandAffinityCategory
Trailer (vehicle)1.66×Cars & Mobility
Prefabricated home1.56×Home & Garden
Humana1.56×Health
Tractor pulling1.61×Sports
Guerrero1.57×Travel & Leisure
Crane (machine)1.52×Business & Career
Prefabrication1.7×Home & Garden
Popup camper1.59×Travel & Leisure
Steel building1.59×Home & Garden
Land lot1.51×Home & Garden
Zacatecas1.57×Travel & Leisure
Guanajuato1.5×Travel & Leisure
Modular building1.6×Home & Garden
Ponce, Puerto Rico1.53×Travel & Leisure
Trailer park1.59×Cars & Mobility
Clayton Homes1.65×Home & Garden
Accordion1.51×Music & Radio
Hobby farm1.55×Pets & Animals
Circular saw1.57×Home & Garden
Tractor unit1.51×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mobile home audience
TraitClusterScore
Healthy LifestyleBALANCE2.15
DIY MentalityTHRILL1.43
Family OrientationCONSERVATISM1.37
Convenience OrientationPREMIUM1.36
Quality AwarenessPREMIUM1.34
Career OrientationPOWER1.3

Worldwide distribution

Worldwide audience distribution share by country for Mobile home
CountryShare
United States35.8%
United Kingdom7.7%
India4.9%

See Mobile home audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Mobile home have in United States?

Mobile home has an estimated audience of 33,747,362 people in United States, concentrated in Texas and California.

What is the gender split and age of Mobile home fans?

58.1% of Mobile home fans are female, 41.9% are male, with an average age of 41.1 years.

Which brands do Mobile home fans like most?

Mobile home fans show strongest brand affinity for Trailer (vehicle) (1.66×), Prefabricated home (1.56×), and Humana (1.56×) over the country average.

Where do Mobile home fans live in United States?

Mobile home fans in United States are most concentrated in Texas (reach 5,413,754), California (reach 4,667,607), and Florida (reach 3,074,526). These three regions account for the largest share of the active audience.

What other brands do Mobile home fans also like?

Beyond Mobile home itself, the audience over-indexes on Prefabricated home (1.56×), Humana (1.56×), Tractor pulling (1.61×), and Guerrero (1.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mobile home. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.