Rascasse Audience Intelligence

Tractor unit Audience in United States

A data profile of the people who buy, follow and care about Tractor unit in United States — modelled from more than twelve digital signal sources. Tractor unit has an estimated audience of 2,243,666 people in United States.

#5951among Topic in United States#443in Cars & Mobility

The average Tractor unit fan in United States is 45.1 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Love's Travel Stops & Country Stores, Volvo Trucks, Iveco, with strongest over-indexing on Love's Travel Stops & Country Stores (20.62× the country average).

Demographically, the Tractor unit audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Tractor unit fan in United States is more male, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tractor unit profile in United States.

Audience size
2.2M
in United States
Gender
15.6%♀
84.4% male
Age
45.1
average years
Country rank
#12980
Topic in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tractor unit fans

15.6% are female, 84.4% are male, average age 45.1.

Fig. 02

Gender split

15.6%
Female
84.4%
Male
Demographic split for Tractor unit audience in United States
MetricValue
Female15.6%
Male84.4%
Average age45.1
Estimated audience size2,243,666
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Tractor unit audience in United States
Age bracketShare%
16-199%
20-2914%
30-3919%
40-4925%
50+33%
Fig. 04

Worldwide distribution

38.9%

of the worldwide Tractor unit audience comes from United States.

Worldwide audience distribution share by country for Tractor unit
CountryShare
United States38.9%
Mexico11.7%
Australia5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tractor unit audience in United States is strongest.

Fig. 05

Top regions by affinity

Tractor unit fans by region: top regions in United States
#RegionReachAffinity×
01Idaho~10K1.24×
02Washington, District of Columbia~8K1.21×
03Nebraska~10K1.19×
04Mississippi~20K1.14×
05Arkansas~20K1.13×
06Kansas~20K1.10×
07Iowa~20K1.09×
08Maine~9K1.08×
09South Dakota~6K1.08×
10Oklahoma~30K1.07×
11Alaska~5K1.07×
12Connecticut~20K1.04×
13Louisiana~30K1.03×
14Alabama~30K1.02×
15Utah~20K1.02×
16New Mexico~10K1.02×
17Hawaii~10K1.02×
18North Dakota~5K1.02×
19Oregon~30K1.01×
20Nevada~20K1.01×
21West Virginia~10K1.01×
22New Hampshire~9K1.01×
23Montana~6K1.00×
24Delaware~6K1.00×
25Vermont~4K1.00×
26Kentucky~30K0.99×
27Rhode Island~7K0.99×
28South Carolina~30K0.98×
29Missouri~40K0.97×
30Wisconsin~30K0.96×
31Tennessee~40K0.95×
32Indiana~40K0.95×
33Minnesota~30K0.95×
34Maryland~40K0.94×
35Colorado~30K0.94×
36Arizona~40K0.93×
37Massachusetts~40K0.92×
38Washington~40K0.91×
39Michigan~50K0.90×
40New Jersey~50K0.90×
41Virginia~50K0.90×
42Ohio~60K0.89×
43Georgia~60K0.89×
44North Carolina~60K0.89×
45Pennsylvania~70K0.88×
46Illinois~70K0.87×
47New York~100K0.83×
48Florida~100K0.82×
49Texas~200K0.78×
50California~200K0.73×
Fig. 06

Affinity by region

Affinity by region — Tractor unit, United States
0.73×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tractor unit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tractor unit audience
#·InterestCategoryAffinity×
01IvecoCars & Mobility62.11×
02Volvo TrucksCars & Mobility37.07×
03Farming SimulatorGames29.98×
04Estes Express LinesCars & Mobility28.36×
05Love's Travel Stops & Country StoresShopping20.62×
06XPO LogisticsBusiness & Career18.78×
07TravelCenters of AmericaTravel & Leisure16.89×
08LoggingTechnology & Electronics8.90×
09ExcavatorCars & Mobility8.04×
10Touring motorcycleCars & Mobility7.33×
11Diesel engineCars & Mobility7.16×
12Alfa RomeoCars & Mobility7.12×
13Auto showCars & Mobility6.85×
14Tractor Supply CompanyShopping6.59×
15Motorcycle accessoriesCars & Mobility6.09×
16Lawn mowerHome & Garden5.87×
17Dump truckCars & Mobility5.76×
18FedExBusiness & Career5.19×
19Discount TireShopping5.06×
20Solar energyHome & Garden3.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tractor unit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tractor unit audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.06×
Urban LifestyleOPEN2.64×
Need for SecurityCONSERVATISM2.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tractor unit audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.60×
MindfulnessBALANCE0.64×
Healthy LifestyleBALANCE0.66×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tractor unit have in United States?

Tractor unit has an estimated audience of 2,243,666 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Tractor unit fans?

15.6% of Tractor unit fans are female, 84.4% are male, with an average age of 45.1 years.

03

Which brands do Tractor unit fans like most?

Tractor unit fans show strongest brand affinity for Love's Travel Stops & Country Stores (20.62×), Volvo Trucks (37.07×), and Iveco (62.11×) over the country average.

04

Where do Tractor unit fans live in United States?

Tractor unit fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Tractor unit fans also like?

Beyond Tractor unit itself, the audience over-indexes on Volvo Trucks (37.07×), Iveco (62.11×), Tractor Supply Company (6.59×), and Logging (8.9×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Tractor unit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Tractor unit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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