Tractor unit Audience in United States
Tractor unit has an estimated audience of 2,243,666 people in United States. 15.6% are female, 84.4% are male, average age 45.1. Top regions: California, Texas, Florida. Top brand affinities: Tech News, Israel, Minnesota, Urban Outfitters, Keith Stanfield.
The average Tractor unit fan in United States is 45.1 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Tech News, Israel, Minnesota, with strongest over-indexing on Tech News (53× the country average). Demographically, the Tractor unit audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Urban Lifestyle, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 37 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Tractor unit fans
| Metric | Value |
|---|---|
| Female | 15.6% |
| Male | 84.4% |
| Average age | 45.1 |
| Estimated audience size | 2,243,666 |
Audience persona
The typical Tractor unit fan in United States is more male, around 45.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Tech News.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 74,789 | 0.3× |
| Texas | 48,023 | 0.25× |
| Florida | 45,758 | 0.3× |
| Mississippi | 41,617 | 2.25× |
| Louisiana | 37,003 | 1.28× |
| Arkansas | 36,972 | 2× |
| Oklahoma | 36,157 | 1.45× |
| Alabama | 34,444 | 1.1× |
| Tennessee | 32,814 | 0.73× |
| South Carolina | 32,579 | 0.97× |
| Indiana | 31,743 | 0.77× |
| Kansas | 31,734 | 1.79× |
| Idaho | 31,727 | 2.82× |
| Missouri | 30,742 | 0.85× |
| Iowa | 30,127 | 1.63× |
| New York | 30,119 | 0.24× |
| North Carolina | 29,516 | 0.44× |
| Ohio | 29,396 | 0.43× |
| Georgia | 29,276 | 0.42× |
| Michigan | 29,263 | 0.5× |
| Wisconsin | 29,108 | 0.86× |
| Arizona | 28,031 | 0.61× |
| Pennsylvania | 27,908 | 0.37× |
| Nebraska | 27,720 | 2.46× |
| Connecticut | 27,678 | 1.23× |
| Nevada | 27,486 | 1.27× |
| Oregon | 27,135 | 1.06× |
| Utah | 26,973 | 1.34× |
| Virginia | 26,799 | 0.49× |
| Maryland | 26,664 | 0.69× |
| New Jersey | 26,600 | 0.47× |
| Illinois | 26,176 | 0.35× |
| Minnesota | 26,006 | 0.81× |
| Massachusetts | 25,740 | 0.58× |
| Washington | 25,126 | 0.56× |
| Colorado | 25,056 | 0.71× |
| Washington, District of Columbia | 17,675 | 2.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tech News | 53× | Technology & Electronics |
| Israel | 3.52× | Travel & Leisure |
| Minnesota | 2.62× | Travel & Leisure |
| Urban Outfitters | 2.28× | Shopping |
| Keith Stanfield | 6.57× | Movies & TV |
| Breel Embolo | 43.5× | Sports |
| Keeper (password manager) | 4.22× | Technology & Electronics |
| N1 road (South Africa) | 2.63× | Travel & Leisure |
| Racing | 1.65× | Cars & Mobility |
| Jesse Plemons | 2.14× | Movies & TV |
| Diane Sawyer | 5.33× | Movies & TV |
| Hog Hunting | 1.98× | Sports |
| Northrop Grumman | 3.55× | Business & Career |
| Kendra Scott | 1.6× | Fashion & Accessoires |
| Wikia | 1.83× | Internet & Social Media |
| UK garage | 2.86× | Music & Radio |
| ABC 7 Chicago | 2.2× | Movies & TV |
| South Asian cuisine | 4.57× | Food & Beverages |
| Jeep Wagoneer | 2.87× | Cars & Mobility |
| Acoustic music | 2.26× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Urban Lifestyle | OPEN | 3.07 |
| Patriotism | CONSERVATISM | 1.84 |
| Need for Security | CONSERVATISM | 1.6 |
| Career Orientation | POWER | 1.39 |
| Family Orientation | CONSERVATISM | 1.37 |
| DIY Mentality | THRILL | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.9% |
| Mexico | 11.7% |
| Australia | 5.2% |
See Tractor unit audiences in other countries
More Cars & Mobility audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Tractor unit have in United States?
Tractor unit has an estimated audience of 2,243,666 people in United States, concentrated in California and Texas.
What is the gender split and age of Tractor unit fans?
15.6% of Tractor unit fans are female, 84.4% are male, with an average age of 45.1 years.
Which brands do Tractor unit fans like most?
Tractor unit fans show strongest brand affinity for Tech News (53×), Israel (3.52×), and Minnesota (2.62×) over the country average.
Where do Tractor unit fans live in United States?
Tractor unit fans in United States are most concentrated in California (reach 74,789), Texas (reach 48,023), and Florida (reach 45,758). These three regions account for the largest share of the active audience.
What other brands do Tractor unit fans also like?
Beyond Tractor unit itself, the audience over-indexes on Israel (3.52×), Minnesota (2.62×), Urban Outfitters (2.28×), and Keith Stanfield (6.57×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Tractor unit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.