Rascasse Audience Intelligence

Excavator Audience in United States

A data profile of the people who buy, follow and care about Excavator in United States — modelled from more than twelve digital signal sources. Excavator has an estimated audience of 7,806,844 people in United States.

#2781among Topic in United States#179in Cars & Mobility

The average Excavator fan in United States is 43.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Loader (equipment), Bulldozer, Bobcat Company, with strongest over-indexing on Loader (equipment) (15.97× the country average).

Demographically, the Excavator audience skews more male with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Excavator fan in United States is more male, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Loader (equipment).

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Excavator profile in United States.

Audience size
7.8M
in United States
Gender
15.5%♀
84.5% male
Age
43.8
average years
Country rank
#4544
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Excavator fans

15.5% are female, 84.5% are male, average age 43.8.

Fig. 02

Gender split

15.5%
Female
84.5%
Male
Demographic split for Excavator audience in United States
MetricValue
Female15.5%
Male84.5%
Average age43.8
Estimated audience size7,806,844
Fig. 03

Age distribution

Ø 43.8
average years
Age distribution of the Excavator audience in United States
Age bracketShare%
16-1912%
20-2915%
30-3919%
40-4923%
50+31%
Fig. 04

Worldwide distribution

21.0%

of the worldwide Excavator audience comes from United States.

Worldwide audience distribution share by country for Excavator
CountryShare
United States21.0%
China4.1%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Excavator audience in United States is strongest.

Fig. 05

Top regions by affinity

Excavator fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~300K3.38×
02West Virginia~50K1.32×
03Maine~40K1.31×
04Mississippi~80K1.26×
05Alaska~20K1.23×
06Vermont~20K1.21×
07Tennessee~200K1.20×
08Alabama~100K1.20×
09Louisiana~100K1.19×
10Idaho~50K1.19×
11New Hampshire~40K1.18×
12Montana~20K1.15×
13North Carolina~300K1.09×
14Arkansas~70K1.09×
15Kentucky~100K1.08×
16Ohio~300K1.07×
17Washington~200K1.06×
18Iowa~70K1.06×
19South Dakota~20K1.06×
20South Carolina~100K1.04×
21Utah~70K1.04×
22Hawaii~40K1.04×
23North Dakota~20K1.04×
24Georgia~200K1.01×
25Oklahoma~90K1.01×
26Missouri~100K0.99×
27Minnesota~100K0.98×
28Michigan~200K0.97×
29Indiana~100K0.97×
30Nebraska~40K0.97×
31Kansas~60K0.94×
32Massachusetts~100K0.93×
33Texas~600K0.92×
34Pennsylvania~200K0.90×
35Arizona~100K0.90×
36Connecticut~70K0.90×
37Wisconsin~100K0.89×
38Rhode Island~20K0.89×
39Virginia~200K0.85×
40New Mexico~30K0.83×
41Florida~400K0.81×
42Colorado~100K0.80×
43California~700K0.77×
44New York~300K0.77×
45Maryland~100K0.75×
46Illinois~200K0.73×
47Delaware~20K0.73×
48New Jersey~100K0.72×
49Nevada~50K0.66×
50Washington, District of Columbia~20K0.65×
Fig. 06

Affinity by region

Affinity by region — Excavator, United States
0.65×1.00×3.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Excavator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Excavator audience
#·InterestCategoryAffinity×
01BulldozerCars & Mobility18.28×
02AbigailMusic & Radio18.28×
03Compact excavatorHome & Garden17.68×
04Littlest Pet Shop (2012 TV series)Movie / TV Show / Series17.12×
05Loader (equipment)Cars & Mobility15.97×
06Bobcat CompanyHome & Garden12.89×
07CaterpillarFashion & Accessoires11.90×
08Crane (machine)Business & Career11.23×
09Forklift truckCars & Mobility11.18×
10KubotaCars & Mobility10.20×
11Combine harvesterBusiness & Career6.88×
12John DeereCars & Mobility6.82×
13Rural KingHome & Garden6.32×
14LoggingTechnology & Electronics6.13×
15Heavy equipmentHome & Garden6.03×
16TractorCars & Mobility5.89×
17WrenchHome & Garden5.02×
18Tractor Supply CompanyShopping4.58×
19HammerHome & Garden4.43×
20AutoZoneCars & Mobility3.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Excavator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Excavator audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.78×
Need for SecurityCONSERVATISM1.66×
PatriotismCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Excavator audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.89×
ExtroversionTHRILL0.91×
MindfulnessBALANCE0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Excavator have in United States?

Excavator has an estimated audience of 7,806,844 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Excavator fans?

15.5% of Excavator fans are female, 84.5% are male, with an average age of 43.8 years.

03

Which brands do Excavator fans like most?

Excavator fans show strongest brand affinity for Loader (equipment) (15.97×), Bulldozer (18.28×), and Bobcat Company (12.89×) over the country average.

04

Where do Excavator fans live in United States?

Excavator fans in United States are most concentrated in California (reach ~700K), Texas (reach ~600K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Excavator fans also like?

Beyond Excavator itself, the audience over-indexes on Bulldozer (18.28×), Bobcat Company (12.89×), Tractor (5.89×), and Caterpillar (11.9×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See Excavator audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Excavator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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