Excavator Audience in United States

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Excavator has an estimated audience of 7,806,844 people in United States. 15.5% are female, 84.5% are male, average age 43.8. Top regions: California, Texas, Florida. Top brand affinities: Loader (equipment), Bulldozer, Tractor, Compact excavator, Caterpillar.

The average Excavator fan in United States is 43.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Loader (equipment), Bulldozer, Tractor, with strongest over-indexing on Loader (equipment) (15.97× the country average). Demographically, the Excavator audience skews more male with an average age of 43.8, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Topic

Demographics of Excavator fans

Demographic split for Excavator audience in United States
MetricValue
Female15.5%
Male84.5%
Average age43.8
Estimated audience size7,806,844

Audience persona

The typical Excavator fan in United States is more male, around 43.8 years old, with strong Patriotism tendencies and a notable affinity for Loader (equipment).

Top regions in United States

Top regions ranked by reach for Excavator in United States
RegionReachAffinity
California694,4010.81×
Texas658,0100.98×
Florida442,8450.84×
New York344,5790.79×
North Carolina286,8411.22×
Georgia269,1681.12×
Pennsylvania245,3370.93×
Ohio229,9640.96×
Michigan195,0990.96×
Illinois193,5180.74×
Tennessee172,0161.1×
Virginia170,0250.89×
Washington167,5171.07×
Massachusetts149,1180.97×
Indiana142,9341×
New Jersey142,6610.72×
Alabama141,2081.29×
South Carolina133,5631.14×
Missouri129,3361.03×
Arizona129,2380.81×
Louisiana128,3221.27×
Kentucky112,4011.15×
Wisconsin103,6820.88×
Oregon99,5751.11×
Colorado96,9970.79×
Minnesota96,1310.86×
Maryland96,0550.72×
Oklahoma90,3971.04×
Mississippi85,5881.33×
Connecticut74,7800.96×
Arkansas73,0531.14×
Iowa71,6761.11×
Utah68,5250.98×
Kansas58,8650.96×
Nevada50,9850.68×
West Virginia48,9521.35×
Idaho42,8161.09×
Maine38,7401.39×
New Hampshire37,7471.23×
Nebraska37,5590.96×
Hawaii37,1531.11×
New Mexico32,2470.82×
Montana24,4261.13×
Rhode Island22,3400.9×
Alaska20,5541.23×
South Dakota17,4470.97×
Vermont16,9131.23×
North Dakota16,0231×
Delaware14,7740.69×
Washington, District of Columbia13,4000.57×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Excavator audience
BrandAffinityCategory
Loader (equipment)15.97×Cars & Mobility
Bulldozer18.28×Cars & Mobility
Tractor5.89×Cars & Mobility
Compact excavator17.68×Home & Garden
Caterpillar11.9×Fashion & Accessoires
Heavy equipment6.03×Home & Garden
Abigail18.28×Music & Radio
Wrench5.02×Home & Garden
Forklift truck11.18×Cars & Mobility
AutoZone3.08×Cars & Mobility
Littlest Pet Shop (2012 TV series)17.12×
Combine harvester6.88×Business & Career
John Deere6.82×Cars & Mobility
Crane (machine)11.23×Business & Career
Tractor Supply Company4.58×Shopping
Hammer4.43×Home & Garden
Logging6.13×Technology & Electronics
Rural King6.32×Home & Garden
Kubota10.2×Cars & Mobility
Drill3.75×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Excavator audience
TraitClusterScore
PatriotismCONSERVATISM1.75
DIY MentalityTHRILL1.65
Need for SecurityCONSERVATISM1.51
Risk AppetiteTHRILL1.19
Career OrientationPOWER1.14
Quality AwarenessPREMIUM1.09

Worldwide distribution

Worldwide audience distribution share by country for Excavator
CountryShare
United States21.0%
China4.1%
Germany4.0%

See Excavator audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does Excavator have in United States?

Excavator has an estimated audience of 7,806,844 people in United States, concentrated in California and Texas.

What is the gender split and age of Excavator fans?

15.5% of Excavator fans are female, 84.5% are male, with an average age of 43.8 years.

Which brands do Excavator fans like most?

Excavator fans show strongest brand affinity for Loader (equipment) (15.97×), Bulldozer (18.28×), and Tractor (5.89×) over the country average.

Where do Excavator fans live in United States?

Excavator fans in United States are most concentrated in California (reach 694,401), Texas (reach 658,010), and Florida (reach 442,845). These three regions account for the largest share of the active audience.

What other brands do Excavator fans also like?

Beyond Excavator itself, the audience over-indexes on Bulldozer (18.28×), Tractor (5.89×), Compact excavator (17.68×), and Caterpillar (11.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Excavator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.