Excavator Audience in Germany
Excavator has an estimated audience of 1,478,169 people in Germany. 16.7% are female, 83.3% are male, average age 39.9. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Forklift truck, Borussia Dortmund, FC Bayern Munich, Bundesliga, Vehicles.
The average Excavator fan in Germany is 39.9 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Forklift truck, Borussia Dortmund, FC Bayern Munich, with strongest over-indexing on Forklift truck (8.66× the country average). Demographically, the Excavator audience skews more male with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Excavator fans
| Metric | Value |
|---|---|
| Female | 16.7% |
| Male | 83.3% |
| Average age | 39.9 |
| Estimated audience size | 1,478,169 |
Audience persona
The typical Excavator fan in Germany is more male, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Forklift truck.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 376,388 | 1.58× |
| Nordrhein-Westfalen | 345,140 | 1.07× |
| Baden-Württemberg | 274,653 | 1.36× |
| Niedersachsen | 156,318 | 1.09× |
| Hessen | 110,160 | 0.98× |
| Sachsen | 85,325 | 1.18× |
| Rheinland-Pfalz | 85,144 | 1.15× |
| Berlin | 49,754 | 0.75× |
| Schleswig-Holstein | 45,884 | 0.86× |
| Brandenburg | 42,447 | 0.93× |
| Thüringen | 36,174 | 0.96× |
| Sachsen-Anhalt | 33,932 | 0.89× |
| Hamburg | 31,272 | 0.94× |
| Mecklenburg-Vorpommern | 22,148 | 0.78× |
| Saarland | 14,994 | 0.83× |
| Bremen | 8,308 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Forklift truck | 8.66× | Cars & Mobility |
| Borussia Dortmund | 1.92× | Sports |
| FC Bayern Munich | 2.22× | Sports |
| Bundesliga | 2.24× | Sports |
| Vehicles | 1.83× | Cars & Mobility |
| Sports | 1.73× | Sports |
| Loader (equipment) | 10.59× | Cars & Mobility |
| ImmoScout24 | 2.58× | Home & Garden |
| Entertainment | 1.54× | Movies & TV |
| Agricultural engineering | 5.54× | Business & Career |
| Music | 1.6× | Business & Career |
| Automobiles | 2.11× | Cars & Mobility |
| Combine harvester | 6.13× | Business & Career |
| Shopping | 1.62× | Shopping |
| Germany | 1.6× | Travel & Leisure |
| Arts and music | 1.53× | Arts & Culture |
| Business | 1.78× | Business & Career |
| Obi (store) | 2.05× | Shopping |
| TikTok | 1.75× | Internet & Social Media |
| Bauhaus | 2.2× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.57 |
| Patriotism | CONSERVATISM | 1.44 |
| Need for Security | CONSERVATISM | 1.25 |
| Sports Activity | POWER | 1.07 |
| Sustainability | BALANCE | 1 |
| Pet Ownership | JOY | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.0% |
| China | 4.1% |
| Germany | 4.0% |
See Excavator audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Excavator have in Germany?
Excavator has an estimated audience of 1,478,169 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Excavator fans?
16.7% of Excavator fans are female, 83.3% are male, with an average age of 39.9 years.
Which brands do Excavator fans like most?
Excavator fans show strongest brand affinity for Forklift truck (8.66×), Borussia Dortmund (1.92×), and FC Bayern Munich (2.22×) over the country average.
Where do Excavator fans live in Germany?
Excavator fans in Germany are most concentrated in Bayern (reach 376,388), Nordrhein-Westfalen (reach 345,140), and Baden-Württemberg (reach 274,653). These three regions account for the largest share of the active audience.
What other brands do Excavator fans also like?
Beyond Excavator itself, the audience over-indexes on Borussia Dortmund (1.92×), FC Bayern Munich (2.22×), Bundesliga (2.24×), and Vehicles (1.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Excavator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.