Rascasse Audience Intelligence

Excavator Audience in Germany

Name: Excavator — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Excavator in Germany — modelled from more than twelve digital signal sources. Excavator has an estimated audience of 1,478,169 people in Germany.

#2432among Topic in Germany #224in Cars & Mobility

The average Excavator fan in Germany is 39.9 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Forklift truck, FC Bayern Munich, dB’s, with strongest over-indexing on Forklift truck (8.66× the country average).

Demographically, the Excavator audience skews more male with an average age of 39.9, and over-indexes on personality traits such as DIY Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Excavator fan in Germany is more male, around 39.9 years old, with strong DIY Mentality tendencies and a notable affinity for Forklift truck.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Excavator profile in Germany.

Audience size

1.5M

in Germany

Gender

16.7%♀

83.3% male

Age

39.9

average years

Country rank

#4518

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Excavator fans

16.7% are female, 83.3% are male, average age 39.9.

Fig. 02

Gender split

16.7%

Female

83.3%

Male

Demographic split for Excavator audience in Germany
Metric	Value
Female	16.7%
Male	83.3%
Average age	39.9
Estimated audience size	1,478,169

Fig. 03

Age distribution

Age distribution of the Excavator audience in Germany
Age bracket	Share	%
16-19		17%
20-29		18%
30-39		22%
40-49		23%
50+		19%

Fig. 04

Worldwide distribution

4.0%

of the worldwide Excavator audience comes from Germany.

Worldwide audience distribution share by country for Excavator
Country	Share
United States	21.0%
China	4.1%
Germany	4.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Excavator audience in Germany is strongest.

Fig. 05

Top regions by affinity

Excavator fans by region: top regions in Germany
#	Region	Reach	×
01	Bayern	~400K	1.55×
02	Baden-Württemberg	~300K	1.32×
03	Sachsen	~80K	1.15×
04	Rheinland-Pfalz	~80K	1.13×
05	Niedersachsen	~200K	1.05×
06	Nordrhein-Westfalen	~300K	1.04×
07	Thüringen	~40K	1.04×
08	Hessen	~100K	0.98×
09	Saarland	~20K	0.95×
10	Hamburg	~30K	0.91×
11	Brandenburg	~40K	0.90×
12	Sachsen-Anhalt	~30K	0.90×
13	Schleswig-Holstein	~50K	0.88×
14	Mecklenburg-Vorpommern	~20K	0.82×
15	Berlin	~50K	0.73×
16	Bremen	~9K	0.72×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Excavator audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Excavator audience
#	Interest	Category	×
01	Loader (equipment)	Cars & Mobility	10.59×
02	Forklift truck	Cars & Mobility	8.66×
03	Combine harvester	Business & Career	6.13×
04	Agricultural engineering	Business & Career	5.54×
05	ImmoScout24	Home & Garden	2.58×
06	SV Werder Bremen	Sports	2.29×
07	Bundesliga	Sports	2.24×
08	FC Bayern Munich	Sports	2.22×
09	Automobiles	Cars & Mobility	2.11×
10	Obi (store)	Shopping	2.05×
11	Borussia Dortmund	Sports	1.92×
12	Vehicles	Cars & Mobility	1.83×
13	Business	Business & Career	1.78×
14	Sports	Sports	1.73×
15	dB’s	Music & Radio	1.62×
16	Shopping	Shopping	1.62×
17	Music	Business & Career	1.60×
18	Germany	Travel & Leisure	1.60×
19	Entertainment	Movies & TV	1.54×
20	Arts and music	Arts & Culture	1.53×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Excavator audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Excavator audience · What stands out
Trait	Cluster	Score
DIY Mentality	THRILL	1.99×
Tradition	CONSERVATISM	1.84×
Patriotism	CONSERVATISM	1.80×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Excavator audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	1.15×
Extroversion	THRILL	1.28×
Creativity	OPEN	1.36×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Excavator have in Germany?

Excavator has an estimated audience of 1,478,169 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Excavator fans?

16.7% of Excavator fans are female, 83.3% are male, with an average age of 39.9 years.

Which brands do Excavator fans like most?

Excavator fans show strongest brand affinity for Forklift truck (8.66×), FC Bayern Munich (2.22×), and dB’s (1.62×) over the country average.

Where do Excavator fans live in Germany?

Excavator fans in Germany are most concentrated in Bayern (reach ~400K), Nordrhein-Westfalen (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Excavator fans also like?

Beyond Excavator itself, the audience over-indexes on FC Bayern Munich (2.22×), dB’s (1.62×), Bundesliga (2.24×), and Vehicles (1.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Excavator audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Excavator. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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