Rascasse Audience Intelligence

Loader (equipment) Audience in Germany

A data profile of the people who buy, follow and care about Loader (equipment) in Germany — modelled from more than twelve digital signal sources. Loader (equipment) has an estimated audience of 905,213 people in Germany.

#3354among Topic in Germany#343in Cars & Mobility

The average Loader (equipment) fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include John Deere, Wood carving, Forestry, with strongest over-indexing on John Deere (23.81× the country average).

Demographically, the Loader (equipment) audience skews more male with an average age of 39.0, and over-indexes on personality traits such as Quality Awareness, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Loader (equipment) fan in Germany is more male, around 39.0 years old, with strong Quality Awareness tendencies and a notable affinity for John Deere.

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Loader (equipment) profile in Germany.

Audience size
905K
in Germany
Gender
18.6%♀
81.4% male
Age
39.0
average years
Country rank
#7102
Topic in Germany
Fig. 01

Search interest · 12-month trend

+575%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Loader (equipment) fans

18.6% are female, 81.4% are male, average age 39.0.

Fig. 02

Gender split

18.6%
Female
81.4%
Male
Demographic split for Loader (equipment) audience in Germany
MetricValue
Female18.6%
Male81.4%
Average age39.0
Estimated audience size905,213
Fig. 03

Age distribution

Ø 39.0
average years
Age distribution of the Loader (equipment) audience in Germany
Age bracketShare%
16-1921%
20-2918%
30-3921%
40-4923%
50+18%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Loader (equipment) audience comes from Germany.

Worldwide audience distribution share by country for Loader (equipment)
CountryShare
United States31.2%
Germany4.8%
Australia4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Loader (equipment) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Loader (equipment) fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.27×
02Nordrhein-Westfalen~200K1.14×
03Sachsen-Anhalt~20K1.07×
04Thüringen~20K1.06×
05Niedersachsen~90K1.05×
06Hessen~70K1.03×
07Schleswig-Holstein~30K1.00×
08Rheinland-Pfalz~40K0.97×
09Berlin~40K0.97×
10Mecklenburg-Vorpommern~20K0.97×
11Brandenburg~30K0.96×
12Sachsen~40K0.94×
13Bremen~7K0.94×
14Bayern~100K0.90×
15Baden-Württemberg~100K0.90×
16Hamburg~20K0.81×
Fig. 06

Affinity by region

Affinity by region — Loader (equipment), Germany
0.81×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Loader (equipment) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Loader (equipment) audience
#·InterestCategoryAffinity×
01Renault TrucksCars & Mobility25.82×
02John DeereCars & Mobility23.81×
03EniCars & Mobility22.05×
04DAF TrucksCars & Mobility21.90×
05Farming SimulatorGames21.02×
06RyobiCars & Mobility20.05×
07CaterpillarFashion & Accessoires17.78×
08Wood carvingHome & Garden15.46×
09Semi-trailer truckCars & Mobility14.86×
10Water purificationFood & Beverages12.51×
11ExcavatorCars & Mobility10.59×
12ForestryHome & Garden10.24×
13LiebherrCars & Mobility9.48×
14Dump truckCars & Mobility8.94×
15FendtCars & Mobility8.77×
16Stanley CupSports8.67×
17Lawn mowerHome & Garden6.73×
18WürthHome & Garden6.35×
19Combine harvesterBusiness & Career6.34×
20WorkwearFashion & Accessoires6.14×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Loader (equipment) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Loader (equipment) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.40×
PatriotismCONSERVATISM1.91×
Risk AppetiteTHRILL1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Loader (equipment) audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.59×
CreativityOPEN0.62×
MindfulnessBALANCE0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Loader (equipment) have in Germany?

Loader (equipment) has an estimated audience of 905,213 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Loader (equipment) fans?

18.6% of Loader (equipment) fans are female, 81.4% are male, with an average age of 39.0 years.

03

Which brands do Loader (equipment) fans like most?

Loader (equipment) fans show strongest brand affinity for John Deere (23.81×), Wood carving (15.46×), and Forestry (10.24×) over the country average.

04

Where do Loader (equipment) fans live in Germany?

Loader (equipment) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Loader (equipment) fans also like?

Beyond Loader (equipment) itself, the audience over-indexes on Wood carving (15.46×), Forestry (10.24×), Renault Trucks (25.82×), and Caterpillar (17.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Loader (equipment) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Loader (equipment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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