Loader (equipment) Audience in Germany
Loader (equipment) has an estimated audience of 905,213 people in Germany. 18.6% are female, 81.4% are male, average age 39.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Haberler, Urban Outfitters, Gil Ofarim, CAC 40, Icon (magazine).
The average Loader (equipment) fan in Germany is 39.0 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Haberler, Urban Outfitters, Gil Ofarim, with strongest over-indexing on Haberler (1.65× the country average). Demographically, the Loader (equipment) audience skews more male with an average age of 39.0, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Loader (equipment) fans
| Metric | Value |
|---|---|
| Female | 18.6% |
| Male | 81.4% |
| Average age | 39.0 |
| Estimated audience size | 905,213 |
Audience persona
The typical Loader (equipment) fan in Germany is more male, around 39.0 years old, with strong DIY Mentality tendencies and a notable affinity for Haberler.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 189,249 | 0.96× |
| Bayern | 145,180 | 1× |
| Baden-Württemberg | 126,810 | 1.03× |
| Hessen | 116,921 | 1.7× |
| Niedersachsen | 77,621 | 0.88× |
| Berlin | 61,923 | 1.53× |
| Rheinland-Pfalz | 44,802 | 0.99× |
| Sachsen | 42,528 | 0.96× |
| Schleswig-Holstein | 25,813 | 0.79× |
| Brandenburg | 23,674 | 0.84× |
| Hamburg | 22,036 | 1.08× |
| Sachsen-Anhalt | 17,029 | 0.73× |
| Thüringen | 13,150 | 0.57× |
| Mecklenburg-Vorpommern | 12,730 | 0.74× |
| Bremen | 10,958 | 1.42× |
| Saarland | 8,933 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Haberler | 1.65× | News |
| Urban Outfitters | 2.04× | Shopping |
| Gil Ofarim | 1.52× | Music & Radio |
| CAC 40 | 1.65× | Business & Career |
| Icon (magazine) | 2.73× | Arts & Culture |
| Progressive rock | 1.55× | Music & Radio |
| MK | 2.86× | Music & Radio |
| Ensiferum | 13.13× | Music & Radio |
| VfL Wolfsburg | 1.56× | Sports |
| Stucco | 1.84× | Home & Garden |
| Al Hoceïma Province | 17.81× | Travel & Leisure |
| Vocal harmony | 4.32× | Music & Radio |
| Molly Hatchet | 7.16× | Music & Radio |
| Video izle | 1.82× | |
| Hà Tĩnh | 7.05× | Travel & Leisure |
| Building insulation | 2.29× | Home & Garden |
| Chalkidiki | 2.16× | Travel & Leisure |
| Carrie (novel) | 2.76× | Literature |
| Hipster | 3.38× | Politics & Society |
| Braun Büffel | 4.23× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.88 |
| Quality Awareness | PREMIUM | 1.6 |
| Patriotism | CONSERVATISM | 1.45 |
| Need for Security | CONSERVATISM | 1.36 |
| Luxury Orientation | PREMIUM | 1.24 |
| Sustainability | BALANCE | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.2% |
| Germany | 4.8% |
| Australia | 4.6% |
See Loader (equipment) audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Loader (equipment) have in Germany?
Loader (equipment) has an estimated audience of 905,213 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Loader (equipment) fans?
18.6% of Loader (equipment) fans are female, 81.4% are male, with an average age of 39.0 years.
Which brands do Loader (equipment) fans like most?
Loader (equipment) fans show strongest brand affinity for Haberler (1.65×), Urban Outfitters (2.04×), and Gil Ofarim (1.52×) over the country average.
Where do Loader (equipment) fans live in Germany?
Loader (equipment) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 189,249), Bayern (reach 145,180), and Baden-Württemberg (reach 126,810). These three regions account for the largest share of the active audience.
What other brands do Loader (equipment) fans also like?
Beyond Loader (equipment) itself, the audience over-indexes on Urban Outfitters (2.04×), Gil Ofarim (1.52×), CAC 40 (1.65×), and Icon (magazine) (2.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Loader (equipment). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.