Rascasse Audience Intelligence

Workwear Audience in Germany

Name: Workwear — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Workwear in Germany — modelled from more than twelve digital signal sources. Workwear has an estimated audience of 2,446,724 people in Germany.

#1613among Topic in Germany #148in Fashion & Accessoires

The average Workwear fan in Germany is 42.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steel-toe boot, Elten, Personal protective equipment, with strongest over-indexing on Steel-toe boot (22.17× the country average).

Demographically, the Workwear audience skews balanced with an average age of 42.8, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Workwear fan in Germany is balanced, around 42.8 years old, with strong Patriotism tendencies and a notable affinity for Steel-toe boot.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Workwear profile in Germany.

Audience size

2.4M

in Germany

Gender

47.5%♀

52.5% male

Age

42.8

average years

Country rank

#2704

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Workwear fans

47.5% are female, 52.5% are male, average age 42.8.

Fig. 02

Gender split

47.5%

Female

52.5%

Male

Demographic split for Workwear audience in Germany
Metric	Value
Female	47.5%
Male	52.5%
Average age	42.8
Estimated audience size	2,446,724

Fig. 03

Age distribution

Age distribution of the Workwear audience in Germany
Age bracket	Share	%
16-19		10%
20-29		16%
30-39		23%
40-49		29%
50+		22%

Fig. 04

Worldwide distribution

7.2%

of the worldwide Workwear audience comes from Germany.

Worldwide audience distribution share by country for Workwear
Country	Share
United States	26.5%
United Kingdom	11.1%
Germany	7.2%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Workwear audience in Germany is strongest.

Fig. 05

Top regions by affinity

Workwear fans by region: top regions in Germany
#	Region	Reach	×
01	Saarland	~40K	1.44×
02	Rheinland-Pfalz	~100K	1.17×
03	Brandenburg	~90K	1.16×
04	Thüringen	~70K	1.09×
05	Sachsen	~100K	1.08×
06	Berlin	~100K	1.08×
07	Niedersachsen	~200K	1.05×
08	Sachsen-Anhalt	~70K	1.04×
09	Hamburg	~60K	1.03×
10	Schleswig-Holstein	~90K	1.00×
11	Mecklenburg-Vorpommern	~50K	1.00×
12	Nordrhein-Westfalen	~500K	0.92×
13	Bremen	~20K	0.90×
14	Bayern	~300K	0.79×
15	Baden-Württemberg	~300K	0.75×
16	Hessen	~100K	0.74×

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Workwear audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Workwear audience
#	Interest	Category	×
01	Steel-toe boot	Fashion & Accessoires	22.17×
02	Elten	Business & Career	21.54×
03	Uvex	Business & Career	20.48×
04	Mascot Workwear	Business & Career	19.64×
05	Personal protective equipment	Cars & Mobility	18.37×
06	PME Legend	Fashion & Accessoires	14.74×
07	Berne	Fashion & Accessoires	14.58×
08	Motorcycle safety	Cars & Mobility	12.58×
09	Engelbert Strauss	Business & Career	6.66×
10	Formal wear	Fashion & Accessoires	6.39×
11	Parkside	Home & Garden	6.17×
12	Husqvarna	Home & Garden	6.02×
13	Multi-tool	Home & Garden	4.46×
14	Würth	Home & Garden	4.29×
15	Wrench	Home & Garden	3.80×
16	Drill	Home & Garden	3.64×
17	Power tool	Home & Garden	3.34×
18	Hand tool	Home & Garden	2.90×
19	Auto mechanic	Cars & Mobility	2.54×
20	Bauhaus	Shopping	2.26×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Workwear audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Workwear audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.48×
Convenience Orientation	PREMIUM	1.41×
Need for Security	CONSERVATISM	1.35×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Workwear audience · Rather not
Trait	Cluster	Score
Social Media Usage	JOY	0.86×
Pet Ownership	JOY	0.86×
Creativity	OPEN	0.89×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Workwear have in Germany?

Workwear has an estimated audience of 2,446,724 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Workwear fans?

47.5% of Workwear fans are female, 52.5% are male, with an average age of 42.8 years.

Which brands do Workwear fans like most?

Workwear fans show strongest brand affinity for Steel-toe boot (22.17×), Elten (21.54×), and Personal protective equipment (18.37×) over the country average.

Where do Workwear fans live in Germany?

Workwear fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

What other brands do Workwear fans also like?

Beyond Workwear itself, the audience over-indexes on Elten (21.54×), Personal protective equipment (18.37×), Engelbert Strauss (6.66×), and Berne (14.58×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

Food and drink (39,623,635)
Entertainment (39,502,829)
Business and industry (39,157,865)
Shopping and fashion (38,134,645)
Arts and music (37,163,288)

See Workwear audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Workwear. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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