Elten Audience in Germany
Elten has an estimated audience of 447,390 people in Germany. 46.4% are female, 53.6% are male, average age 42.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Stradivarius, Progressive rock, Urban Outfitters, Škoda Kodiaq, Isometric exercise.
The average Elten fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Stradivarius, Progressive rock, Urban Outfitters, with strongest over-indexing on Stradivarius (1.83× the country average). Demographically, the Elten audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Workwear
Demographics of Elten fans
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 42.2 |
| Estimated audience size | 447,390 |
Audience persona
The typical Elten fan in Germany is balanced, around 42.2 years old, with strong DIY Mentality tendencies and a notable affinity for Stradivarius.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 179,714 | 1.84× |
| Bayern | 80,789 | 1.12× |
| Baden-Württemberg | 61,045 | 1× |
| Niedersachsen | 48,869 | 1.12× |
| Hessen | 32,485 | 0.95× |
| Rheinland-Pfalz | 23,897 | 1.07× |
| Sachsen | 21,822 | 0.99× |
| Schleswig-Holstein | 15,751 | 0.98× |
| Berlin | 14,846 | 0.74× |
| Brandenburg | 12,959 | 0.93× |
| Thüringen | 11,123 | 0.98× |
| Sachsen-Anhalt | 10,004 | 0.86× |
| Hamburg | 9,594 | 0.95× |
| Mecklenburg-Vorpommern | 7,247 | 0.85× |
| Saarland | 4,356 | 0.79× |
| Bremen | 3,126 | 0.82× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Stradivarius | 1.83× | Shopping |
| Progressive rock | 1.71× | Music & Radio |
| Urban Outfitters | 1.69× | Shopping |
| Škoda Kodiaq | 2.07× | Cars & Mobility |
| Isometric exercise | 8.01× | Sports |
| Urban horticulture | 1.51× | Home & Garden |
| Hawesko | 3.2× | Food & Beverages |
| Snow White (Fables) | 1.77× | Literature |
| Erkrath | 5.93× | Travel & Leisure |
| Corfu (regional unit) | 2.11× | Travel & Leisure |
| MK | 1.9× | Music & Radio |
| Home Delivery | 1.77× | Food & Beverages |
| Homesteading | 3.65× | Home & Garden |
| Graham Greene (actor) | 2.19× | |
| N'Golo Kanté | 2.77× | Sports |
| Volvo V60 | 2.23× | Cars & Mobility |
| Coworking | 1.69× | Business & Career |
| Carrie (novel) | 2.35× | Literature |
| Eden Lake | 2× | Movies & TV |
| Keeper (password manager) | 1.75× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.6 |
| Patriotism | CONSERVATISM | 1.45 |
| Sustainability | BALANCE | 1.37 |
| Luxury Orientation | PREMIUM | 1.32 |
| Sports Activity | POWER | 1.27 |
| Pet Ownership | JOY | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 56.9% |
| Netherlands | 31.0% |
| Austria | 1.9% |
See Elten audiences in other countries
More Workwear audiences in Germany
- Engelbert Strauss (4,222,471)
- Berne (821,672)
- Haix (609,184)
- Uvex (333,465)
- Wink (152,533)
Frequently asked questions
How many fans does Elten have in Germany?
Elten has an estimated audience of 447,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Elten fans?
46.4% of Elten fans are female, 53.6% are male, with an average age of 42.2 years.
Which brands do Elten fans like most?
Elten fans show strongest brand affinity for Stradivarius (1.83×), Progressive rock (1.71×), and Urban Outfitters (1.69×) over the country average.
Where do Elten fans live in Germany?
Elten fans in Germany are most concentrated in Nordrhein-Westfalen (reach 179,714), Bayern (reach 80,789), and Baden-Württemberg (reach 61,045). These three regions account for the largest share of the active audience.
What other brands do Elten fans also like?
Beyond Elten itself, the audience over-indexes on Progressive rock (1.71×), Urban Outfitters (1.69×), Škoda Kodiaq (2.07×), and Isometric exercise (8.01×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Elten. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.