The Timberland Company Audience in Germany
The Timberland Company has an estimated audience of 1,455,624 people in Germany. 48.2% are female, 51.8% are male, average age 34.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: 2010s in fashion, Converse, Oxford shoe, Sportswear (fashion), H&M.
The average The Timberland Company fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include 2010s in fashion, Converse, Oxford shoe, with strongest over-indexing on 2010s in fashion (11.63× the country average). Demographically, the The Timberland Company audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor
Demographics of The Timberland Company fans
| Metric | Value |
|---|---|
| Female | 48.2% |
| Male | 51.8% |
| Average age | 34.0 |
| Estimated audience size | 1,455,624 |
Audience persona
The typical The Timberland Company fan in Germany is balanced, around 34.0 years old, with strong Sustainability tendencies and a notable affinity for 2010s in fashion.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 395,465 | 1.24× |
| Bayern | 283,171 | 1.21× |
| Baden-Württemberg | 229,526 | 1.16× |
| Niedersachsen | 152,685 | 1.08× |
| Hessen | 146,793 | 1.32× |
| Berlin | 79,850 | 1.23× |
| Rheinland-Pfalz | 79,304 | 1.09× |
| Schleswig-Holstein | 55,925 | 1.07× |
| Sachsen | 54,069 | 0.76× |
| Hamburg | 44,772 | 1.36× |
| Brandenburg | 33,392 | 0.74× |
| Thüringen | 27,135 | 0.73× |
| Sachsen-Anhalt | 21,387 | 0.57× |
| Mecklenburg-Vorpommern | 17,939 | 0.65× |
| Saarland | 15,317 | 0.86× |
| Bremen | 11,773 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| 2010s in fashion | 11.63× | Fashion & Accessoires |
| Converse | 7.19× | Fashion & Accessoires |
| Oxford shoe | 29.24× | Fashion & Accessoires |
| Sportswear (fashion) | 6.95× | Fashion & Accessoires |
| H&M | 3.05× | Shopping |
| ASICS | 7.12× | Fashion & Accessoires |
| Puma | 7.53× | Fashion & Accessoires |
| Nike | 3.74× | Fashion & Accessoires |
| Nike+ | 8.7× | Sports |
| Highsnobiety | 9.82× | Fashion & Accessoires |
| New Balance | 4.89× | Fashion & Accessoires |
| Skechers | 8.42× | Fashion & Accessoires |
| Sports | 1.91× | Sports |
| Slip-on shoe | 11.78× | Fashion & Accessoires |
| Sneaker collecting | 5.81× | Fashion & Accessoires |
| Carhartt | 8.19× | Fashion & Accessoires |
| Uniqlo | 4.38× | Shopping |
| Nike Skateboarding | 13.89× | Sports |
| Cougar | 11.84× | Kids & Family |
| Dress shoe | 24.37× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.56 |
| Early Adopter Mentality | POWER | 1.51 |
| Sports Activity | POWER | 1.38 |
| Luxury Orientation | PREMIUM | 1.31 |
| Creativity | OPEN | 1.25 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.3% |
| Italy | 9.8% |
| Japan | 7.8% |
See The Timberland Company audiences in other countries
- The Timberland Company — United States
- The Timberland Company — United Kingdom
- The Timberland Company — France
- The Timberland Company — Italy
- The Timberland Company — Spain
- The Timberland Company — Brazil
- The Timberland Company — Japan
- The Timberland Company — South Korea
- The Timberland Company — India
More Outdoor audiences in Germany
- Revolution Race (3,343,153)
- The North Face (3,007,873)
- Jack Wolfskin (1,944,192)
- Arc'teryx (1,324,605)
- Vaude (1,015,794)
Frequently asked questions
How many fans does The Timberland Company have in Germany?
The Timberland Company has an estimated audience of 1,455,624 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Timberland Company fans?
48.2% of The Timberland Company fans are female, 51.8% are male, with an average age of 34.0 years.
Which brands do The Timberland Company fans like most?
The Timberland Company fans show strongest brand affinity for 2010s in fashion (11.63×), Converse (7.19×), and Oxford shoe (29.24×) over the country average.
Where do The Timberland Company fans live in Germany?
The Timberland Company fans in Germany are most concentrated in Nordrhein-Westfalen (reach 395,465), Bayern (reach 283,171), and Baden-Württemberg (reach 229,526). These three regions account for the largest share of the active audience.
What other brands do The Timberland Company fans also like?
Beyond The Timberland Company itself, the audience over-indexes on Converse (7.19×), Oxford shoe (29.24×), Sportswear (fashion) (6.95×), and H&M (3.05×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Timberland Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.