Rascasse Audience Intelligence

The Timberland Company Target Market in Germany

A data profile of the people who buy, follow and care about The Timberland Company in Germany — modelled from more than twelve digital signal sources. The Timberland Company has an estimated audience of 1,474,323 people in Germany.

#4among Outdoor in Germany#576among Brand in Germany#238in Fashion & Accessoires

The average The Timberland Company fan in Germany is 34.0 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include 2010s in fashion, Converse, Oxford shoe, with strongest over-indexing on 2010s in fashion (11.63× the country average).

Demographically, the The Timberland Company audience skews balanced with an average age of 34.0, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical The Timberland Company fan in Germany is balanced, around 34.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for 2010s in fashion.

Category: Fashion & Accessoires · Type: Brand · Subtype: Outdoor

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Timberland Company profile in Germany.

Audience size
1.5M
in Germany
Gender
48.2%♀
51.8% male
Age
34.0
average years
Country rank
#4526
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of The Timberland Company

48.2% are female, 51.8% are male, average age 34.0.

Fig. 02

Gender split

48.2%
Female
51.8%
Male
Demographic split for The Timberland Company audience in Germany
MetricValue
Female48.2%
Male51.8%
Average age34.0
Estimated audience size1,474,323
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the The Timberland Company audience in Germany
Age bracketShare%
16-1932%
20-2922%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

5.4%

of the worldwide The Timberland Company audience comes from Germany.

Worldwide audience distribution share by country for The Timberland Company
CountryShare
United States17.2%
Italy9.6%
Japan7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Timberland Company audience in Germany is strongest.

Fig. 05

Top regions by affinity

The Timberland Company customers by region in Germany
#RegionReachAffinity×
01Hamburg~50K1.40×
02Hessen~100K1.27×
03Bayern~300K1.19×
04Berlin~80K1.18×
05Nordrhein-Westfalen~400K1.17×
06Baden-Württemberg~200K1.14×
07Rheinland-Pfalz~80K1.09×
08Schleswig-Holstein~60K1.07×
09Niedersachsen~100K1.05×
10Bremen~10K0.96×
11Saarland~20K0.90×
12Sachsen~60K0.77×
13Brandenburg~30K0.77×
14Thüringen~30K0.76×
15Mecklenburg-Vorpommern~20K0.68×
16Sachsen-Anhalt~20K0.62×
Fig. 06

Affinity by region

Affinity by region — The Timberland Company, Germany
0.62×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Timberland Company audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Timberland Company audience
#·InterestCategoryAffinity×
01Oxford shoeFashion & Accessoires29.24×
02Dress shoeFashion & Accessoires24.37×
03Nike SkateboardingSports13.89×
04DC ShoesFashion & Accessoires13.81×
05CougarKids & Family11.84×
06Slip-on shoeFashion & Accessoires11.78×
072010s in fashionFashion & Accessoires11.63×
08HighsnobietyFashion & Accessoires9.82×
09SkechersFashion & Accessoires8.42×
10CarharttFashion & Accessoires8.19×
11PumaFashion & Accessoires7.53×
12ConverseFashion & Accessoires7.19×
13ASICSFashion & Accessoires7.12×
14Sportswear (fashion)Fashion & Accessoires6.95×
15Sneaker collectingFashion & Accessoires5.81×
16New BalanceFashion & Accessoires4.89×
17UniqloShopping4.38×
18NikeFashion & Accessoires3.74×
19H&MShopping3.05×
20SportsSports1.91×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Timberland Company audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Timberland Company audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.86×
Luxury OrientationPREMIUM2.14×
Urban LifestyleOPEN1.79×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Timberland Company audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.71×
Pet OwnershipJOY0.84×
IndividualismJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is The Timberland Company's target market in Germany?

The Timberland Company's target market in Germany covers an estimated 1,474,323 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of The Timberland Company customers?

48.2% of the The Timberland Company audience are female, 51.8% are male, with an average age of 34.0 years.

03

Which brands do The Timberland Company fans like most?

The Timberland Company fans show strongest brand affinity for 2010s in fashion (11.63×), Converse (7.19×), and Oxford shoe (29.24×) over the country average.

04

Where do The Timberland Company fans live in Germany?

The Timberland Company fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do The Timberland Company fans also like?

Beyond The Timberland Company itself, the audience over-indexes on Converse (7.19×), Oxford shoe (29.24×), Sportswear (fashion) (6.95×), and H&M (3.05×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Outdoor audiences in Germany

See The Timberland Company audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for The Timberland Company. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →