Rascasse Audience Intelligence

Cougar Audience in Germany

A data profile of the people who buy, follow and care about Cougar in Germany — modelled from more than twelve digital signal sources. Cougar has an estimated audience of 776,937 people in Germany.

#3657among Topic in Germany#196in Kids & Family

The average Cougar fan in Germany is 33.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Lush (band), Fenerbahçe Men's Basketball, FC Bayern Munich, with strongest over-indexing on Lush (band) (18.05× the country average).

Demographically, the Cougar audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Design Affinity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cougar fan in Germany is balanced, around 33.4 years old, with strong Design Affinity tendencies and a notable affinity for Lush (band).

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cougar profile in Germany.

Audience size
777K
in Germany
Gender
49.0%♀
51.0% male
Age
33.4
average years
Country rank
#8096
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cougar fans

49.0% are female, 51.0% are male, average age 33.4.

Fig. 02

Gender split

49.0%
Female
51.0%
Male
Demographic split for Cougar audience in Germany
MetricValue
Female49.0%
Male51.0%
Average age33.4
Estimated audience size776,937
Fig. 03

Age distribution

Ø 33.4
average years
Age distribution of the Cougar audience in Germany
Age bracketShare%
16-1936%
20-2920%
30-3918%
40-4917%
50+10%
Fig. 04

Worldwide distribution

5.6%

of the worldwide Cougar audience comes from Germany.

Worldwide audience distribution share by country for Cougar
CountryShare
United States16.7%
France12.9%
Colombia8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cougar audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cougar fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~30K1.23×
02Hessen~70K1.15×
03Hamburg~20K1.13×
04Berlin~40K1.12×
05Bayern~100K1.08×
06Nordrhein-Westfalen~200K1.07×
07Rheinland-Pfalz~40K1.03×
08Baden-Württemberg~100K1.00×
09Sachsen~40K0.99×
10Bremen~7K0.99×
11Niedersachsen~70K0.96×
12Saarland~9K0.91×
13Brandenburg~20K0.90×
14Thüringen~20K0.90×
15Mecklenburg-Vorpommern~10K0.85×
16Sachsen-Anhalt~20K0.83×
Fig. 06

Affinity by region

Affinity by region — Cougar, Germany
0.83×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cougar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cougar audience
#·InterestCategoryAffinity×
01Lush (band)Music & Radio18.05×
02Buffalo BillsSports11.43×
03Ugg bootsFashion & Accessoires7.92×
04Fenerbahçe Men's BasketballSports6.26×
05PumaFashion & Accessoires4.59×
06ASICSFashion & Accessoires4.18×
07IntersportShopping4.14×
08New BalanceFashion & Accessoires3.78×
09RedditInternet & Social Media2.21×
10AdidasFashion & Accessoires1.91×
11More NutritionHealth1.83×
12Real Madrid C.F.Sports1.79×
13AirbnbTravel & Leisure1.78×
14FC Bayern MunichSports1.74×
15H&MShopping1.73×
16AutoScout24Cars & Mobility1.69×
17BundesligaSports1.67×
18SV Werder BremenSports1.66×
19UEFA Champions LeagueSports1.54×
20ShoesFashion & Accessoires1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cougar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cougar audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.48×
Early Adopter MentalityPOWER1.42×
Luxury OrientationPREMIUM1.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cougar audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.90×
TraditionCONSERVATISM0.98×
Convenience OrientationPREMIUM0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cougar have in Germany?

Cougar has an estimated audience of 776,937 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cougar fans?

49.0% of Cougar fans are female, 51.0% are male, with an average age of 33.4 years.

03

Which brands do Cougar fans like most?

Cougar fans show strongest brand affinity for Lush (band) (18.05×), Fenerbahçe Men's Basketball (6.26×), and FC Bayern Munich (1.74×) over the country average.

04

Where do Cougar fans live in Germany?

Cougar fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Cougar fans also like?

Beyond Cougar itself, the audience over-indexes on Fenerbahçe Men's Basketball (6.26×), FC Bayern Munich (1.74×), Ugg boots (7.92×), and New Balance (3.78×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in Germany

See Cougar audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cougar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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