Cougar Audience in Germany
Cougar has an estimated audience of 776,937 people in Germany. 49.0% are female, 51.0% are male, average age 33.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Lush (band), Fenerbahçe Men's Basketball, Ugg boots, New Balance, FC Bayern Munich.
The average Cougar fan in Germany is 33.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Lush (band), Fenerbahçe Men's Basketball, Ugg boots, with strongest over-indexing on Lush (band) (18.05× the country average). Demographically, the Cougar audience skews balanced with an average age of 33.4, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Kids & Family · Type: Topic
Demographics of Cougar fans
| Metric | Value |
|---|---|
| Female | 49.0% |
| Male | 51.0% |
| Average age | 33.4 |
| Estimated audience size | 776,937 |
Audience persona
The typical Cougar fan in Germany is balanced, around 33.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Lush (band).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 177,606 | 1.04× |
| Bayern | 143,395 | 1.15× |
| Baden-Württemberg | 113,233 | 1.07× |
| Niedersachsen | 76,260 | 1.01× |
| Hessen | 75,628 | 1.28× |
| Berlin | 43,175 | 1.24× |
| Rheinland-Pfalz | 38,372 | 0.99× |
| Sachsen | 36,174 | 0.95× |
| Schleswig-Holstein | 35,533 | 1.27× |
| Hamburg | 20,471 | 1.17× |
| Brandenburg | 20,179 | 0.84× |
| Thüringen | 14,929 | 0.75× |
| Sachsen-Anhalt | 14,722 | 0.73× |
| Mecklenburg-Vorpommern | 11,065 | 0.75× |
| Saarland | 8,425 | 0.88× |
| Bremen | 5,857 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lush (band) | 18.05× | Music & Radio |
| Fenerbahçe Men's Basketball | 6.26× | Sports |
| Ugg boots | 7.92× | Fashion & Accessoires |
| New Balance | 3.78× | Fashion & Accessoires |
| FC Bayern Munich | 1.74× | Sports |
| Buffalo Bills | 11.43× | Sports |
| Bundesliga | 1.67× | Sports |
| ASICS | 4.18× | Fashion & Accessoires |
| Puma | 4.59× | Fashion & Accessoires |
| Intersport | 4.14× | Shopping |
| H&M | 1.73× | Shopping |
| 2.21× | Internet & Social Media | |
| Airbnb | 1.78× | Travel & Leisure |
| UEFA Champions League | 1.54× | Sports |
| Shoes | 1.5× | Fashion & Accessoires |
| Real Madrid C.F. | 1.79× | Sports |
| AutoScout24 | 1.69× | Cars & Mobility |
| Adidas | 1.91× | Fashion & Accessoires |
| Aldi | 1.51× | Shopping |
| SV Werder Bremen | 1.66× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.91 |
| Early Adopter Mentality | POWER | 1.77 |
| Sports Activity | POWER | 1.42 |
| Sustainability | BALANCE | 1.29 |
| Healthy Lifestyle | BALANCE | 1.23 |
| Indulgence | JOY | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.3% |
| France | 14.2% |
| Germany | 6.2% |
See Cougar audiences in other countries
More Kids & Family audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cougar have in Germany?
Cougar has an estimated audience of 776,937 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cougar fans?
49.0% of Cougar fans are female, 51.0% are male, with an average age of 33.4 years.
Which brands do Cougar fans like most?
Cougar fans show strongest brand affinity for Lush (band) (18.05×), Fenerbahçe Men's Basketball (6.26×), and Ugg boots (7.92×) over the country average.
Where do Cougar fans live in Germany?
Cougar fans in Germany are most concentrated in Nordrhein-Westfalen (reach 177,606), Bayern (reach 143,395), and Baden-Württemberg (reach 113,233). These three regions account for the largest share of the active audience.
What other brands do Cougar fans also like?
Beyond Cougar itself, the audience over-indexes on Fenerbahçe Men's Basketball (6.26×), Ugg boots (7.92×), New Balance (3.78×), and FC Bayern Munich (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cougar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.