Puma Audience in Germany
Puma has an estimated audience of 1,603,845 people in Germany. 51.5% are female, 48.5% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Thom Browne, Gil Ofarim, Progressive rock, Combat sport.
The average Puma fan in Germany is 34.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Thom Browne, Gil Ofarim, with strongest over-indexing on CAC 40 (2.77× the country average). Demographically, the Puma audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear
Demographics of Puma fans
| Metric | Value |
|---|---|
| Female | 51.5% |
| Male | 48.5% |
| Average age | 34.5 |
| Estimated audience size | 1,603,845 |
Audience persona
The typical Puma fan in Germany is balanced, around 34.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 687,451 | 1.22× |
| Bayern | 553,213 | 1.34× |
| Baden-Württemberg | 427,505 | 1.22× |
| Niedersachsen | 255,943 | 1.03× |
| Hessen | 229,165 | 1.17× |
| Rheinland-Pfalz | 132,950 | 1.03× |
| Berlin | 127,205 | 1.11× |
| Sachsen | 110,463 | 0.88× |
| Schleswig-Holstein | 84,043 | 0.91× |
| Hamburg | 66,450 | 1.15× |
| Brandenburg | 65,422 | 0.82× |
| Thüringen | 53,577 | 0.82× |
| Sachsen-Anhalt | 51,681 | 0.78× |
| Mecklenburg-Vorpommern | 34,343 | 0.7× |
| Saarland | 26,841 | 0.85× |
| Bremen | 21,451 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.77× | Business & Career |
| Thom Browne | 15.45× | Fashion & Accessoires |
| Gil Ofarim | 1.86× | Music & Radio |
| Progressive rock | 2.19× | Music & Radio |
| Combat sport | 1.81× | Sports |
| Škoda Kodiaq | 2.69× | Cars & Mobility |
| Stamp collecting | 5.17× | Home & Garden |
| Whist | 5.13× | Games |
| Hypothec | 5.3× | Business & Career |
| Erkrath | 7.09× | Travel & Leisure |
| Racing | 1.61× | Cars & Mobility |
| Emil Nolde | 4.61× | Arts & Culture |
| Graham Greene | 3.43× | Literature |
| Phil Campbell (musician) | 3.75× | Music & Radio |
| Home Delivery | 1.88× | Food & Beverages |
| Staycation | 2.53× | Home & Garden |
| Business English | 1.64× | Business & Career |
| myDealZ | 1.62× | Shopping |
| Headhunters (film) | 2.55× | Movies & TV |
| Kodi (software) | 1.5× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.07 |
| Luxury Orientation | PREMIUM | 1.35 |
| Sports Activity | POWER | 1.24 |
| Price Sensitivity | PREMIUM | 1.22 |
| Indulgence | JOY | 1.07 |
| Quality Awareness | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 12.1% |
| Mexico | 8.7% |
| Brazil | 7.6% |
See Puma audiences in other countries
More Sportswear audiences in Germany
- Adidas (11,470,029)
- Nike (9,713,170)
- New Balance (5,378,800)
- Converse (3,625,996)
- ASICS (3,124,805)
Frequently asked questions
How many fans does Puma have in Germany?
Puma has an estimated audience of 1,603,845 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Puma fans?
51.5% of Puma fans are female, 48.5% are male, with an average age of 34.5 years.
Which brands do Puma fans like most?
Puma fans show strongest brand affinity for CAC 40 (2.77×), Thom Browne (15.45×), and Gil Ofarim (1.86×) over the country average.
Where do Puma fans live in Germany?
Puma fans in Germany are most concentrated in Nordrhein-Westfalen (reach 687,451), Bayern (reach 553,213), and Baden-Württemberg (reach 427,505). These three regions account for the largest share of the active audience.
What other brands do Puma fans also like?
Beyond Puma itself, the audience over-indexes on Thom Browne (15.45×), Gil Ofarim (1.86×), Progressive rock (2.19×), and Combat sport (1.81×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Puma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.