NBA Finals Audience in Germany
NBA Finals has an estimated audience of 74,676 people in Germany. 33.7% are female, 66.3% are male, average age 29.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, FC Bayern Munich, Bundesliga, Obi (store), Entertainment.
The average NBA Finals fan in Germany is 29.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, FC Bayern Munich, Bundesliga, with strongest over-indexing on Harry Potter (2.89× the country average). Demographically, the NBA Finals audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Basketball
Demographics of NBA Finals fans
| Metric | Value |
|---|---|
| Female | 33.7% |
| Male | 66.3% |
| Average age | 29.8 |
| Estimated audience size | 74,676 |
Audience persona
The typical NBA Finals fan in Germany is more male, around 29.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 707,138 | 1.29× |
| Bayern | 489,126 | 1.21× |
| Baden-Württemberg | 413,172 | 1.21× |
| Hessen | 253,173 | 1.32× |
| Niedersachsen | 226,201 | 0.93× |
| Berlin | 186,169 | 1.66× |
| Rheinland-Pfalz | 133,417 | 1.06× |
| Sachsen | 93,930 | 0.76× |
| Schleswig-Holstein | 77,513 | 0.86× |
| Hamburg | 76,175 | 1.34× |
| Brandenburg | 57,933 | 0.74× |
| Thüringen | 42,581 | 0.67× |
| Sachsen-Anhalt | 40,844 | 0.63× |
| Mecklenburg-Vorpommern | 28,995 | 0.61× |
| Saarland | 24,105 | 0.78× |
| Bremen | 19,900 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.89× | Movies & TV |
| FC Bayern Munich | 2.85× | Sports |
| Bundesliga | 2.89× | Sports |
| Obi (store) | 2.9× | Shopping |
| Entertainment | 1.98× | Movies & TV |
| Music | 2.05× | Business & Career |
| Electronic music | 2.98× | Music & Radio |
| Sports | 2.06× | Sports |
| Vehicles | 2.14× | Cars & Mobility |
| Games | 2.22× | Games |
| Food and drink | 1.86× | Food & Beverages |
| Motor vehicle | 2.98× | Cars & Mobility |
| Arts and music | 1.89× | Arts & Culture |
| Reading | 1.99× | Literature |
| Outdoor recreation | 2.02× | Sports |
| NBA | 4.77× | Sports |
| Lieferando.de | 2.83× | Food & Beverages |
| Food | 1.82× | Food & Beverages |
| ImmoScout24 | 2.8× | Home & Garden |
| Consumer electronics | 1.79× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.48 |
| Luxury Orientation | PREMIUM | 1.35 |
| Career Orientation | POWER | 1.28 |
| Risk Appetite | THRILL | 1.26 |
| Travelling | THRILL | 1.18 |
| Price Sensitivity | PREMIUM | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 68.0% |
| Japan | 14.2% |
| United Kingdom | 5.0% |
See NBA Finals audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA playoffs (2,171,183)
Frequently asked questions
How many fans does NBA Finals have in Germany?
NBA Finals has an estimated audience of 74,676 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of NBA Finals fans?
33.7% of NBA Finals fans are female, 66.3% are male, with an average age of 29.8 years.
Which brands do NBA Finals fans like most?
NBA Finals fans show strongest brand affinity for Harry Potter (2.89×), FC Bayern Munich (2.85×), and Bundesliga (2.89×) over the country average.
Where do NBA Finals fans live in Germany?
NBA Finals fans in Germany are most concentrated in Nordrhein-Westfalen (reach 707,138), Bayern (reach 489,126), and Baden-Württemberg (reach 413,172). These three regions account for the largest share of the active audience.
What other brands do NBA Finals fans also like?
Beyond NBA Finals itself, the audience over-indexes on FC Bayern Munich (2.85×), Bundesliga (2.89×), Obi (store) (2.9×), and Entertainment (1.98×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for NBA Finals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.