Rascasse Audience Intelligence

NBA Finals Audience in Germany

A data profile of the people who buy, follow and care about NBA Finals in Germany — modelled from more than twelve digital signal sources. NBA Finals has an estimated audience of 2,522,889 people in Germany.

#4among Basketball in Germany#36among Event in Germany#214in Sports

The average NBA Finals fan in Germany is 29.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FC Bayern Munich, Harry Potter, Bundesliga, with strongest over-indexing on FC Bayern Munich (2.85× the country average).

Demographically, the NBA Finals audience skews more male with an average age of 29.8, and over-indexes on personality traits such as Pet Ownership, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical NBA Finals fan in Germany is more male, around 29.8 years old, with strong Pet Ownership tendencies and a notable affinity for FC Bayern Munich.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the NBA Finals profile in Germany.

Audience size
2.5M
in Germany
Gender
33.7%♀
66.3% male
Age
29.8
average years
Country rank
#2625
Event in Germany
Fig. 01

Search interest · 12-month trend

+80%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of NBA Finals fans

33.7% are female, 66.3% are male, average age 29.8.

Fig. 02

Gender split

33.7%
Female
66.3%
Male
Demographic split for NBA Finals audience in Germany
MetricValue
Female33.7%
Male66.3%
Average age29.8
Estimated audience size2,522,889
Fig. 03

Age distribution

Ø 29.8
average years
Age distribution of the NBA Finals audience in Germany
Age bracketShare%
16-1947%
20-2922%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

3.2%

of the worldwide NBA Finals audience comes from Germany.

Worldwide audience distribution share by country for NBA Finals
CountryShare
United States50.4%
Japan13.5%
Canada4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NBA Finals audience in Germany is strongest.

Fig. 05

Top regions by affinity

NBA Finals fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K1.54×
02Hamburg~70K1.30×
03Hessen~200K1.29×
04Nordrhein-Westfalen~600K1.17×
05Baden-Württemberg~400K1.17×
06Bayern~500K1.16×
07Rheinland-Pfalz~100K1.07×
08Bremen~20K1.04×
09Schleswig-Holstein~90K0.96×
10Niedersachsen~200K0.93×
11Saarland~20K0.81×
12Sachsen~100K0.78×
13Brandenburg~60K0.78×
14Thüringen~50K0.75×
15Sachsen-Anhalt~50K0.70×
16Mecklenburg-Vorpommern~30K0.68×
Fig. 06

Affinity by region

Affinity by region — NBA Finals, Germany
0.68×1.00×1.54×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the NBA Finals audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for NBA Finals audience
#·InterestCategoryAffinity×
01NBASports4.77×
02Electronic musicMusic & Radio2.98×
03Motor vehicleCars & Mobility2.98×
04Obi (store)Shopping2.90×
05Harry PotterMovies & TV2.89×
06BundesligaSports2.89×
07FC Bayern MunichSports2.85×
08Lieferando.deFood & Beverages2.83×
09ImmoScout24Home & Garden2.80×
10GamesGames2.22×
11VehiclesCars & Mobility2.14×
12SportsSports2.06×
13MusicBusiness & Career2.05×
14Outdoor recreationSports2.02×
15ReadingLiterature1.99×
16EntertainmentMovies & TV1.98×
17Arts and musicArts & Culture1.89×
18Food and drinkFood & Beverages1.86×
19FoodFood & Beverages1.82×
20Consumer electronicsTechnology & Electronics1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the NBA Finals audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by NBA Finals audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.75×
SustainabilityBALANCE1.67×
Luxury OrientationPREMIUM1.64×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by NBA Finals audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.42×
ExtroversionTHRILL0.52×
DIY MentalityTHRILL0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does NBA Finals have in Germany?

NBA Finals has an estimated audience of 2,522,889 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of NBA Finals fans?

33.7% of NBA Finals fans are female, 66.3% are male, with an average age of 29.8 years.

03

Which brands do NBA Finals fans like most?

NBA Finals fans show strongest brand affinity for FC Bayern Munich (2.85×), Harry Potter (2.89×), and Bundesliga (2.89×) over the country average.

04

Where do NBA Finals fans live in Germany?

NBA Finals fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do NBA Finals fans also like?

Beyond NBA Finals itself, the audience over-indexes on Harry Potter (2.89×), Bundesliga (2.89×), Obi (store) (2.9×), and Entertainment (1.98×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See NBA Finals audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for NBA Finals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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