A data profile of the people who buy, follow and care about NBA Finals in Canada — modelled from more than twelve digital signal sources. NBA Finals has an estimated audience of 3,439,395 people in Canada.
The average NBA Finals fan in Canada is 31.4 years old, more male, and lives primarily in Ontario.
The audience is concentrated in Ontario, Quebec.
The key figures that characterise the NBA Finals profile in Canada.
38.1% are female, 61.9% are male, average age 31.4.
| Metric | Value |
|---|---|
| Female | 38.1% |
| Male | 61.9% |
| Average age | 31.4 |
| Estimated audience size | 3,439,395 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 39% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 7% |
of the worldwide NBA Finals audience comes from Canada.
| Country | Share |
|---|---|
| United States | 50.4% |
| Japan | 13.5% |
| Canada | 4.4% |
Where the NBA Finals audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Quebec | ~1M | 1.27× | |
| 02 | Ontario | ~1M | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for NBA Finals. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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