NBA Audience in Canada
NBA has an estimated audience of 9,529,001 people in Canada. 36.0% are female, 64.0% are male, average age 34.8. Top regions: Ontario, British Columbia, Quebec. Top brand affinities: NBA Finals, NBA playoffs, 7-Eleven, Los Angeles Lakers, LeBron James.
The average NBA fan in Canada is 34.8 years old, more male, and lives primarily in Ontario. The audience is concentrated in Ontario, British Columbia, Quebec. Top brand affinities include NBA Finals, NBA playoffs, 7-Eleven, with strongest over-indexing on NBA Finals (2.19× the country average). Demographically, the NBA audience skews more male with an average age of 34.8, and over-indexes on personality traits such as Healthy Lifestyle, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Basketball
Demographics of NBA fans
| Metric | Value |
|---|---|
| Female | 36.0% |
| Male | 64.0% |
| Average age | 34.8 |
| Estimated audience size | 9,529,001 |
Audience persona
The typical NBA fan in Canada is more male, around 34.8 years old, with strong Healthy Lifestyle tendencies and a notable affinity for NBA Finals.
Top regions in Canada
| Region | Reach | Affinity |
|---|---|---|
| Ontario | 7,146,750 | 2.14× |
| British Columbia | 2,431,479 | 1.71× |
| Quebec | 2,229,703 | 0.98× |
| Alberta | 1,790,745 | 1.52× |
| Manitoba | 428,544 | 1.2× |
| Saskatchewan | 313,817 | 1.04× |
| Nova Scotia | 248,688 | 0.88× |
| New Brunswick | 157,637 | 0.72× |
| Newfoundland and Labrador | 88,552 | 0.61× |
| Prince Edward Island | 22,779 | 0.49× |
| Northwest Territories | 8,350 | 0.74× |
| Yukon | 7,484 | 0.66× |
| Nunavut | 3,823 | 0.4× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| NBA Finals | 2.19× | Sports |
| NBA playoffs | 2.23× | Sports |
| 7-Eleven | 1.92× | Shopping |
| Los Angeles Lakers | 2.14× | Sports |
| LeBron James | 2.14× | Sports |
| Denver Nuggets | 2.2× | Sports |
| Golden State Warriors | 1.72× | Sports |
| Auston Matthews | 1.59× | Sports |
| Rory McIlroy | 1.82× | Sports |
| Super Bowl | 1.66× | Sports |
| Boston Celtics | 2.09× | Sports |
| Florida Panthers | 1.76× | Sports |
| College basketball | 1.73× | Sports |
| PGA Championship | 1.66× | Sports |
| United Airlines | 2.13× | Travel & Leisure |
| Detroit Red Wings | 1.76× | Sports |
| Milwaukee Bucks | 2.18× | Sports |
| The Open Championship | 1.75× | Sports |
| Giannis Antetokounmpo | 2.09× | Sports |
| Sneaker collecting | 1.6× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.05 |
| Career Orientation | POWER | 1.04 |
| Family Orientation | CONSERVATISM | 0.99 |
| Social Media Usage | JOY | 0.98 |
| Early Adopter Mentality | POWER | 0.98 |
| Luxury Orientation | PREMIUM | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.3% |
| China | 5.3% |
| Philippines | 4.8% |
See NBA audiences in other countries
More Basketball audiences in Canada
- NBA Finals (3,255,766)
- NBA playoffs (3,025,971)
- Los Angeles Lakers (2,661,270)
- Golden State Warriors (2,498,680)
- Toronto Raptors (2,436,250)
Frequently asked questions
How many fans does NBA have in Canada?
NBA has an estimated audience of 9,529,001 people in Canada, concentrated in Ontario and British Columbia.
What is the gender split and age of NBA fans?
36.0% of NBA fans are female, 64.0% are male, with an average age of 34.8 years.
Which brands do NBA fans like most?
NBA fans show strongest brand affinity for NBA Finals (2.19×), NBA playoffs (2.23×), and 7-Eleven (1.92×) over the country average.
Where do NBA fans live in Canada?
NBA fans in Canada are most concentrated in Ontario (reach 7,146,750), British Columbia (reach 2,431,479), and Quebec (reach 2,229,703). These three regions account for the largest share of the active audience.
What other brands do NBA fans also like?
Beyond NBA itself, the audience over-indexes on NBA playoffs (2.23×), 7-Eleven (1.92×), Los Angeles Lakers (2.14×), and LeBron James (2.14×) compared to the Canada average.
How to read this data
Audience size is the estimated number of people in Canada who actively search for NBA. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.