Rascasse Audience Intelligence

Cleveland Cavaliers Audience in United States

A data profile of the people who buy, follow and care about Cleveland Cavaliers in United States — modelled from more than twelve digital signal sources. Cleveland Cavaliers has an estimated audience of 18,213,344 people in United States.

#15among Basketball in United States#25among Team in United States#122in Sports

The average Cleveland Cavaliers fan in United States is 29.6 years old, more male, and lives primarily in Ohio.

The audience is concentrated in Ohio, Florida, Texas.

Top brand affinities include NBA playoffs, NBA Finals, Luka Dončić, with strongest over-indexing on NBA playoffs (6.4× the country average).

Demographically, the Cleveland Cavaliers audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Cleveland Cavaliers fan in United States is more male, around 29.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for NBA playoffs.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleveland Cavaliers profile in United States.

Audience size
18.2M
in United States
Gender
39.6%♀
60.4% male
Age
29.6
average years
Country rank
#1850
Team in United States
Fig. 01

Search interest · 12-month trend

+68%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleveland Cavaliers fans

39.6% are female, 60.4% are male, average age 29.6.

Fig. 02

Gender split

39.6%
Female
60.4%
Male
Demographic split for Cleveland Cavaliers audience in United States
MetricValue
Female39.6%
Male60.4%
Average age29.6
Estimated audience size18,213,344
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Cleveland Cavaliers audience in United States
Age bracketShare%
16-1950%
20-2920%
30-3913%
40-4910%
50+8%
Fig. 04

Worldwide distribution

56.2%

of the worldwide Cleveland Cavaliers audience comes from United States.

Worldwide audience distribution share by country for Cleveland Cavaliers
CountryShare
United States56.2%
China7.7%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleveland Cavaliers audience in United States is strongest.

Fig. 05

Top regions by affinity

Cleveland Cavaliers fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~7.5M17.27×
02West Virginia~100K1.23×
03Michigan~500K1.17×
04Kentucky~200K1.15×
05South Carolina~300K1.06×
06Florida~1M1.05×
07Mississippi~100K1.05×
08Georgia~500K0.94×
09Pennsylvania~500K0.93×
10North Carolina~400K0.86×
11Alabama~200K0.85×
12Tennessee~300K0.84×
13New York~800K0.83×
14Indiana~300K0.83×
15Virginia~300K0.79×
16Louisiana~200K0.79×
17Delaware~40K0.78×
18Arkansas~100K0.73×
19Illinois~400K0.72×
20Maryland~200K0.72×
21Nevada~100K0.72×
22Arizona~200K0.71×
23New Jersey~300K0.69×
24Oklahoma~100K0.69×
25Massachusetts~200K0.68×
26Texas~1M0.67×
27Connecticut~100K0.67×
28Rhode Island~30K0.63×
29Washington, District of Columbia~30K0.60×
30Vermont~20K0.60×
31Colorado~200K0.58×
32Utah~90K0.58×
33Maine~30K0.57×
34Hawaii~40K0.55×
35New Hampshire~40K0.55×
36Missouri~100K0.53×
37Wisconsin~100K0.53×
38Kansas~70K0.52×
39South Dakota~20K0.51×
40California~900K0.48×
41Minnesota~100K0.47×
42Nebraska~40K0.47×
43New Mexico~40K0.47×
44Montana~20K0.47×
45Iowa~60K0.46×
46Alaska~20K0.44×
47North Dakota~20K0.44×
48Washington~100K0.40×
49Oregon~80K0.39×
50Idaho~30K0.39×
Fig. 06

Affinity by region

Affinity by region — Cleveland Cavaliers, United States
0.39×1.00×17.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleveland Cavaliers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleveland Cavaliers audience
#·InterestCategoryAffinity×
01Andrew WigginsSports26.10×
02Hakeem OlajuwonSports20.18×
03Luka DončićSports12.73×
04NBA playoffsSports6.40×
05NBA FinalsSports5.99×
06NBA TVSports5.13×
07James HardenSports4.98×
08WNBASports4.87×
09Michael JordanSports4.76×
10Caitlin ClarkSports4.49×
11LeBron JamesSports4.27×
12Los Angeles LakersSports3.97×
13Boston CelticsSports3.81×
14New York KnicksSports3.44×
15Oklahoma City ThunderSports2.89×
16NFL NetworkSports2.72×
17Hair ExtensionsBeauty & Wellness2.64×
18NBASports1.65×
19SpotifyInternet & Social Media1.65×
20Hip hop musicMusic & Radio1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleveland Cavaliers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleveland Cavaliers audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.17×
Risk AppetiteTHRILL1.14×
Social Media UsageJOY1.06×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleveland Cavaliers audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.56×
SpiritualityBALANCE0.61×
Need for SecurityCONSERVATISM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleveland Cavaliers have in United States?

Cleveland Cavaliers has an estimated audience of 18,213,344 people in United States, concentrated in Ohio and Florida.

02

What is the gender split and age of Cleveland Cavaliers fans?

39.6% of Cleveland Cavaliers fans are female, 60.4% are male, with an average age of 29.6 years.

03

Which brands do Cleveland Cavaliers fans like most?

Cleveland Cavaliers fans show strongest brand affinity for NBA playoffs (6.4×), NBA Finals (5.99×), and Luka Dončić (12.73×) over the country average.

04

Where do Cleveland Cavaliers fans live in United States?

Cleveland Cavaliers fans in United States are most concentrated in Ohio (reach ~7.5M), Florida (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Cleveland Cavaliers fans also like?

Beyond Cleveland Cavaliers itself, the audience over-indexes on NBA Finals (5.99×), Luka Dončić (12.73×), Andrew Wiggins (26.1×), and WNBA (4.87×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cleveland Cavaliers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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