Cleveland Cavaliers Audience in United States

Cleveland Cavaliers logo

Cleveland Cavaliers has an estimated audience of 17,144,866 people in United States. 39.6% are female, 60.4% are male, average age 29.6. Top regions: Ohio, Florida, California. Top brand affinities: NBA playoffs, NBA Finals, Luka Dončić, Andrew Wiggins, WNBA.

The average Cleveland Cavaliers fan in United States is 29.6 years old, more male, and lives primarily in Ohio. The audience is concentrated in Ohio, Florida, California. Top brand affinities include NBA playoffs, NBA Finals, Luka Dončić, with strongest over-indexing on NBA playoffs (6.4× the country average). Demographically, the Cleveland Cavaliers audience skews more male with an average age of 29.6, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Basketball

Demographics of Cleveland Cavaliers fans

Demographic split for Cleveland Cavaliers audience in United States
MetricValue
Female39.6%
Male60.4%
Average age29.6
Estimated audience size17,144,866

Audience persona

The typical Cleveland Cavaliers fan in United States is more male, around 29.6 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for NBA playoffs.

Top regions in United States

Top regions ranked by reach for Cleveland Cavaliers in United States
RegionReachAffinity
Ohio7,740,00015.83×
Florida1,256,0871.08×
California1,070,6940.57×
Texas894,8280.61×
New York747,0400.78×
Pennsylvania539,2540.93×
Georgia485,6110.92×
Illinois468,2900.82×
North Carolina440,1850.85×
Michigan412,4100.92×
Massachusetts408,2121.21×
Virginia350,5970.84×
Indiana295,0440.94×
Tennessee282,9430.82×
New Jersey281,4030.65×
South Carolina262,9451.02×
Arizona262,7580.75×
Kentucky243,6491.13×
Maryland203,0960.69×
Alabama191,1320.8×
Oklahoma173,4010.91×
Wisconsin168,5380.65×
Colorado167,8230.62×
Louisiana167,7650.76×
Missouri150,6370.55×
Mississippi141,3601×
Minnesota131,6540.54×
Washington131,2520.38×
Nevada120,9240.73×
Connecticut112,4020.65×
West Virginia97,2841.22×
Utah92,5460.6×
Arkansas90,9770.64×
Oregon81,7300.42×
Kansas72,7920.54×
Iowa67,5970.48×
New Hampshire62,1920.92×
Rhode Island48,6870.89×
Maine48,4930.79×
New Mexico41,0230.48×
Hawaii38,0620.52×
Nebraska37,6910.44×
Washington, District of Columbia31,4570.61×
Delaware30,7880.65×
Idaho26,1800.3×
Vermont21,8620.73×
Montana19,4390.41×
South Dakota15,8640.4×
North Dakota12,6630.36×
Alaska11,2050.31×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Cleveland Cavaliers audience
BrandAffinityCategory
NBA playoffs6.4×Sports
NBA Finals5.99×Sports
Luka Dončić12.73×Sports
Andrew Wiggins26.1×Sports
WNBA4.87×Sports
Los Angeles Lakers3.97×Sports
Hakeem Olajuwon20.18×Sports
LeBron James4.27×Sports
Boston Celtics3.81×Sports
NBA TV5.13×Sports
Caitlin Clark4.49×Sports
Michael Jordan4.76×Sports
NFL Network2.72×Sports
NBA1.65×Sports
Spotify1.65×Internet & Social Media
Hip hop music1.61×Music & Radio
Oklahoma City Thunder2.89×Sports
Kevin Durant4.76×Sports
Hair Extensions2.64×Beauty & Wellness
Underground hip hop2.78×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Cleveland Cavaliers audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.01
Early Adopter MentalityPOWER1.45
Family OrientationCONSERVATISM1.29
Social Media UsageJOY1.07
Sports ActivityPOWER1.04
Luxury OrientationPREMIUM1.04

Worldwide distribution

Worldwide audience distribution share by country for Cleveland Cavaliers
CountryShare
United States55.3%
China8.1%
Brazil4.9%

See Cleveland Cavaliers audiences in other countries

More Basketball audiences in United States

Frequently asked questions

How many fans does Cleveland Cavaliers have in United States?

Cleveland Cavaliers has an estimated audience of 17,144,866 people in United States, concentrated in Ohio and Florida.

What is the gender split and age of Cleveland Cavaliers fans?

39.6% of Cleveland Cavaliers fans are female, 60.4% are male, with an average age of 29.6 years.

Which brands do Cleveland Cavaliers fans like most?

Cleveland Cavaliers fans show strongest brand affinity for NBA playoffs (6.4×), NBA Finals (5.99×), and Luka Dončić (12.73×) over the country average.

Where do Cleveland Cavaliers fans live in United States?

Cleveland Cavaliers fans in United States are most concentrated in Ohio (reach 7,740,000), Florida (reach 1,256,087), and California (reach 1,070,694). These three regions account for the largest share of the active audience.

What other brands do Cleveland Cavaliers fans also like?

Beyond Cleveland Cavaliers itself, the audience over-indexes on NBA Finals (5.99×), Luka Dončić (12.73×), Andrew Wiggins (26.1×), and WNBA (4.87×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Cleveland Cavaliers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.