Cleveland Cavaliers Audience in Germany
Cleveland Cavaliers has an estimated audience of 562,234 people in Germany. 35.5% are female, 64.5% are male, average age 25.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Thingiverse, Utah Jazz, Transfermarkt, FIBA EuroBasket, New York Knicks.
The average Cleveland Cavaliers fan in Germany is 25.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Thingiverse, Utah Jazz, Transfermarkt, with strongest over-indexing on Thingiverse (17.78× the country average). Demographically, the Cleveland Cavaliers audience skews more male with an average age of 25.5, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Cleveland Cavaliers fans
| Metric | Value |
|---|---|
| Female | 35.5% |
| Male | 64.5% |
| Average age | 25.5 |
| Estimated audience size | 562,234 |
Audience persona
The typical Cleveland Cavaliers fan in Germany is more male, around 25.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Thingiverse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 148,667 | 1.21× |
| Bayern | 116,659 | 1.29× |
| Baden-Württemberg | 87,762 | 1.14× |
| Niedersachsen | 56,070 | 1.03× |
| Hessen | 53,730 | 1.25× |
| Berlin | 36,786 | 1.46× |
| Rheinland-Pfalz | 32,613 | 1.16× |
| Schleswig-Holstein | 19,262 | 0.95× |
| Hamburg | 16,289 | 1.28× |
| Brandenburg | 14,067 | 0.81× |
| Sachsen | 12,077 | 0.44× |
| Thüringen | 10,796 | 0.75× |
| Sachsen-Anhalt | 10,246 | 0.7× |
| Mecklenburg-Vorpommern | 7,032 | 0.66× |
| Bremen | 5,833 | 1.21× |
| Saarland | 4,479 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Thingiverse | 17.78× | Arts & Culture |
| Utah Jazz | 24.17× | Sports |
| Transfermarkt | 4.48× | Sports |
| FIBA EuroBasket | 18.03× | Sports |
| New York Knicks | 20.04× | Sports |
| Victor Wembanyama | 28.64× | Sports |
| Phoenix Suns | 18.78× | Sports |
| Philadelphia 76ers | 20.03× | Sports |
| Portland Trail Blazers | 20.37× | Sports |
| San Antonio Spurs | 19.88× | Sports |
| Indiana Pacers | 25.53× | Sports |
| Miami Heat | 17.2× | Sports |
| Live events | 2.56× | Music & Radio |
| Sports and outdoors | 2.04× | Sports |
| Music | 2.07× | Business & Career |
| Arts and music | 1.97× | Arts & Culture |
| Atlanta Hawks | 19.86× | Sports |
| Outdoor recreation | 2.08× | Sports |
| Charlotte Hornets | 17.5× | Sports |
| New Orleans Pelicans | 20.12× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.99 |
| Risk Appetite | THRILL | 1.2 |
| Spirituality | BALANCE | 1.12 |
| Patriotism | CONSERVATISM | 1.12 |
| Luxury Orientation | PREMIUM | 1.12 |
| Social Media Usage | JOY | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 55.3% |
| China | 8.1% |
| Brazil | 4.9% |
See Cleveland Cavaliers audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Cleveland Cavaliers have in Germany?
Cleveland Cavaliers has an estimated audience of 562,234 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cleveland Cavaliers fans?
35.5% of Cleveland Cavaliers fans are female, 64.5% are male, with an average age of 25.5 years.
Which brands do Cleveland Cavaliers fans like most?
Cleveland Cavaliers fans show strongest brand affinity for Thingiverse (17.78×), Utah Jazz (24.17×), and Transfermarkt (4.48×) over the country average.
Where do Cleveland Cavaliers fans live in Germany?
Cleveland Cavaliers fans in Germany are most concentrated in Nordrhein-Westfalen (reach 148,667), Bayern (reach 116,659), and Baden-Württemberg (reach 87,762). These three regions account for the largest share of the active audience.
What other brands do Cleveland Cavaliers fans also like?
Beyond Cleveland Cavaliers itself, the audience over-indexes on Utah Jazz (24.17×), Transfermarkt (4.48×), FIBA EuroBasket (18.03×), and New York Knicks (20.04×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cleveland Cavaliers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.