Rascasse Audience Intelligence

Cleveland Cavaliers Audience in Germany

A data profile of the people who buy, follow and care about Cleveland Cavaliers in Germany — modelled from more than twelve digital signal sources. Cleveland Cavaliers has an estimated audience of 585,302 people in Germany.

#29among Basketball in Germany#141among Team in Germany#808in Sports

The average Cleveland Cavaliers fan in Germany is 25.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Victor Wembanyama, Thingiverse, Utah Jazz, with strongest over-indexing on Victor Wembanyama (28.64× the country average).

Demographically, the Cleveland Cavaliers audience skews more male with an average age of 25.5, and over-indexes on personality traits such as Urban Lifestyle, Healthy Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cleveland Cavaliers fan in Germany is more male, around 25.5 years old, with strong Urban Lifestyle tendencies and a notable affinity for Victor Wembanyama.

Category: Sports · Type: Team · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cleveland Cavaliers profile in Germany.

Audience size
585K
in Germany
Gender
35.5%♀
64.5% male
Age
25.5
average years
Country rank
#10324
Team in Germany
Fig. 01

Search interest · 12-month trend

+267%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cleveland Cavaliers fans

35.5% are female, 64.5% are male, average age 25.5.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Cleveland Cavaliers audience in Germany
MetricValue
Female35.5%
Male64.5%
Average age25.5
Estimated audience size585,302
Fig. 03

Age distribution

Ø 25.5
average years
Age distribution of the Cleveland Cavaliers audience in Germany
Age bracketShare%
16-1965%
20-2917%
30-3910%
40-496%
50+3%
Fig. 04

Worldwide distribution

1.8%

of the worldwide Cleveland Cavaliers audience comes from Germany.

Worldwide audience distribution share by country for Cleveland Cavaliers
CountryShare
United States56.2%
China7.7%
Brazil4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cleveland Cavaliers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cleveland Cavaliers fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~30K1.36×
02Hamburg~20K1.30×
03Bremen~6K1.19×
04Niedersachsen~60K1.18×
05Hessen~50K1.17×
06Bayern~100K1.16×
07Nordrhein-Westfalen~100K1.14×
08Baden-Württemberg~80K1.08×
09Rheinland-Pfalz~30K1.03×
10Schleswig-Holstein~20K0.98×
11Brandenburg~10K0.83×
12Thüringen~10K0.82×
13Sachsen-Anhalt~10K0.79×
14Saarland~5K0.76×
15Sachsen~20K0.74×
16Mecklenburg-Vorpommern~8K0.74×
Fig. 06

Affinity by region

Affinity by region — Cleveland Cavaliers, Germany
0.74×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cleveland Cavaliers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cleveland Cavaliers audience
#·InterestCategoryAffinity×
01Victor WembanyamaSports28.64×
02Indiana PacersSports25.53×
03Utah JazzSports24.17×
04Portland Trail BlazersSports20.37×
05New York KnicksSports20.04×
06Philadelphia 76ersSports20.03×
07San Antonio SpursSports19.88×
08Atlanta HawksSports19.86×
09Phoenix SunsSports18.78×
10FIBA EuroBasketSports18.03×
11ThingiverseArts & Culture17.78×
12Charlotte HornetsSports17.50×
13Miami HeatSports17.20×
14Giannis AntetokounmpoSports13.54×
15TransfermarktSports4.48×
16Live eventsMusic & Radio2.56×
17Outdoor recreationSports2.08×
18MusicBusiness & Career2.07×
19Sports and outdoorsSports2.04×
20Arts and musicArts & Culture1.97×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cleveland Cavaliers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cleveland Cavaliers audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.74×
Healthy LifestyleBALANCE1.52×
MindfulnessBALANCE1.52×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cleveland Cavaliers audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.43×
CreativityOPEN0.48×
TraditionCONSERVATISM0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cleveland Cavaliers have in Germany?

Cleveland Cavaliers has an estimated audience of 585,302 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cleveland Cavaliers fans?

35.5% of Cleveland Cavaliers fans are female, 64.5% are male, with an average age of 25.5 years.

03

Which brands do Cleveland Cavaliers fans like most?

Cleveland Cavaliers fans show strongest brand affinity for Victor Wembanyama (28.64×), Thingiverse (17.78×), and Utah Jazz (24.17×) over the country average.

04

Where do Cleveland Cavaliers fans live in Germany?

Cleveland Cavaliers fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Cleveland Cavaliers fans also like?

Beyond Cleveland Cavaliers itself, the audience over-indexes on Thingiverse (17.78×), Utah Jazz (24.17×), New York Knicks (20.04×), and FIBA EuroBasket (18.03×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See Cleveland Cavaliers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cleveland Cavaliers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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