Rascasse Audience Intelligence

FIBA EuroBasket Audience in Germany

A data profile of the people who buy, follow and care about FIBA EuroBasket in Germany — modelled from more than twelve digital signal sources. FIBA EuroBasket has an estimated audience of 723,362 people in Germany.

#20among Basketball in Germany#110among Event in Germany#666in Sports

The average FIBA EuroBasket fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Saif Ali Khan, Turkey national basketball team, NBA Summer League, with strongest over-indexing on Saif Ali Khan (492.75× the country average).

Demographically, the FIBA EuroBasket audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FIBA EuroBasket fan in Germany is more male, around 37.9 years old, with strong Spirituality tendencies and a notable affinity for Saif Ali Khan.

Category: Sports · Type: Event · Subtype: Basketball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIBA EuroBasket profile in Germany.

Audience size
723K
in Germany
Gender
22.7%♀
77.3% male
Age
37.9
average years
Country rank
#8621
Event in Germany
Fig. 01

Search interest · 12-month trend

-66%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIBA EuroBasket fans

22.7% are female, 77.3% are male, average age 37.9.

Fig. 02

Gender split

22.7%
Female
77.3%
Male
Demographic split for FIBA EuroBasket audience in Germany
MetricValue
Female22.7%
Male77.3%
Average age37.9
Estimated audience size723,362
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the FIBA EuroBasket audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3922%
40-4917%
50+19%
Fig. 04

Worldwide distribution

10.0%

of the worldwide FIBA EuroBasket audience comes from Germany.

Worldwide audience distribution share by country for FIBA EuroBasket
CountryShare
Germany10.0%
Italy6.8%
United States6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIBA EuroBasket audience in Germany is strongest.

Fig. 05

Top regions by affinity

FIBA EuroBasket fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~80K1.24×
02Nordrhein-Westfalen~200K1.19×
03Rheinland-Pfalz~40K1.19×
04Baden-Württemberg~100K1.15×
05Hamburg~20K1.12×
06Mecklenburg-Vorpommern~10K1.07×
07Sachsen~40K1.04×
08Brandenburg~20K1.01×
09Berlin~30K0.98×
10Schleswig-Holstein~20K0.97×
11Bayern~100K0.96×
12Thüringen~20K0.93×
13Hessen~50K0.92×
14Sachsen-Anhalt~20K0.89×
15Saarland~7K0.79×
16Bremen~5K0.78×
Fig. 06

Affinity by region

Affinity by region — FIBA EuroBasket, Germany
0.78×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIBA EuroBasket audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIBA EuroBasket audience
#·InterestCategoryAffinity×
01Saif Ali KhanMovies & TV492.75×
02Lega Basket Serie ASports118.35×
03NBA Summer LeagueSports115.03×
04Turkey national basketball teamSports92.23×
05Paris BasketballSports80.92×
06Larry BirdSports69.28×
07Los Angeles ClippersSports48.35×
08Anthony Davis (basketball)Sports47.58×
09Panathinaikos B.C.Sports43.55×
10Olympiacos B.C.Sports39.50×
11Philadelphia 76ersSports23.36×
12Phoenix SunsSports23.20×
13Ryder CupSports21.86×
14Orlando MagicSports21.33×
15Luka DoncicSports18.88×
16Dallas MavericksSports18.88×
17National Rugby LeagueSports18.65×
18TransfermarktSports4.32×
19Borussia DortmundSports3.22×
20FIFA World CupSports2.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIBA EuroBasket audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIBA EuroBasket audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.96×
Early Adopter MentalityPOWER1.25×
MindfulnessBALANCE1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIBA EuroBasket audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.37×
CreativityOPEN0.47×
SustainabilityBALANCE0.57×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIBA EuroBasket have in Germany?

FIBA EuroBasket has an estimated audience of 723,362 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of FIBA EuroBasket fans?

22.7% of FIBA EuroBasket fans are female, 77.3% are male, with an average age of 37.9 years.

03

Which brands do FIBA EuroBasket fans like most?

FIBA EuroBasket fans show strongest brand affinity for Saif Ali Khan (492.75×), Turkey national basketball team (92.23×), and NBA Summer League (115.03×) over the country average.

04

Where do FIBA EuroBasket fans live in Germany?

FIBA EuroBasket fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do FIBA EuroBasket fans also like?

Beyond FIBA EuroBasket itself, the audience over-indexes on Turkey national basketball team (92.23×), NBA Summer League (115.03×), Los Angeles Clippers (48.35×), and Larry Bird (69.28×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Basketball audiences in Germany

See FIBA EuroBasket audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FIBA EuroBasket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →