FIBA EuroBasket Audience in Germany
FIBA EuroBasket has an estimated audience of 71,011 people in Germany. 22.7% are female, 77.3% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Saif Ali Khan, Turkey national basketball team, NBA Summer League, Los Angeles Clippers, Larry Bird.
The average FIBA EuroBasket fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Saif Ali Khan, Turkey national basketball team, NBA Summer League, with strongest over-indexing on Saif Ali Khan (492.75× the country average). Demographically, the FIBA EuroBasket audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Event · Subtype: Basketball
Demographics of FIBA EuroBasket fans
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 37.9 |
| Estimated audience size | 71,011 |
Audience persona
The typical FIBA EuroBasket fan in Germany is more male, around 37.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Saif Ali Khan.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 186,604 | 1.22× |
| Baden-Württemberg | 110,976 | 1.17× |
| Bayern | 109,891 | 0.98× |
| Niedersachsen | 84,388 | 1.25× |
| Hessen | 49,018 | 0.92× |
| Rheinland-Pfalz | 41,485 | 1.19× |
| Sachsen | 35,837 | 1.05× |
| Berlin | 31,974 | 1.03× |
| Schleswig-Holstein | 24,019 | 0.96× |
| Brandenburg | 21,872 | 1.01× |
| Hamburg | 17,787 | 1.13× |
| Thüringen | 16,268 | 0.92× |
| Sachsen-Anhalt | 15,735 | 0.87× |
| Mecklenburg-Vorpommern | 13,844 | 1.04× |
| Saarland | 6,378 | 0.75× |
| Bremen | 4,454 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saif Ali Khan | 492.75× | Movies & TV |
| Turkey national basketball team | 92.23× | Sports |
| NBA Summer League | 115.03× | Sports |
| Los Angeles Clippers | 48.35× | Sports |
| Larry Bird | 69.28× | Sports |
| Borussia Dortmund | 3.22× | Sports |
| Ryder Cup | 21.86× | Sports |
| Olympiacos B.C. | 39.5× | Sports |
| Panathinaikos B.C. | 43.55× | Sports |
| Lega Basket Serie A | 118.35× | Sports |
| Anthony Davis (basketball) | 47.58× | Sports |
| Phoenix Suns | 23.2× | Sports |
| Orlando Magic | 21.33× | Sports |
| Philadelphia 76ers | 23.36× | Sports |
| National Rugby League | 18.65× | Sports |
| Dallas Mavericks | 18.88× | Sports |
| NBA League Pass | 63.11× | Sports |
| Transfermarkt | 4.32× | Sports |
| Real Madrid C.F. | 3.95× | Sports |
| Minnesota Timberwolves | 19.24× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.37 |
| Risk Appetite | THRILL | 1.3 |
| Tradition | CONSERVATISM | 1.22 |
| Career Orientation | POWER | 1.13 |
| Patriotism | CONSERVATISM | 1.13 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 11.4% |
| United States | 10.9% |
| Philippines | 5.0% |
See FIBA EuroBasket audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does FIBA EuroBasket have in Germany?
FIBA EuroBasket has an estimated audience of 71,011 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of FIBA EuroBasket fans?
22.7% of FIBA EuroBasket fans are female, 77.3% are male, with an average age of 37.9 years.
Which brands do FIBA EuroBasket fans like most?
FIBA EuroBasket fans show strongest brand affinity for Saif Ali Khan (492.75×), Turkey national basketball team (92.23×), and NBA Summer League (115.03×) over the country average.
Where do FIBA EuroBasket fans live in Germany?
FIBA EuroBasket fans in Germany are most concentrated in Nordrhein-Westfalen (reach 186,604), Baden-Württemberg (reach 110,976), and Bayern (reach 109,891). These three regions account for the largest share of the active audience.
What other brands do FIBA EuroBasket fans also like?
Beyond FIBA EuroBasket itself, the audience over-indexes on Turkey national basketball team (92.23×), NBA Summer League (115.03×), Los Angeles Clippers (48.35×), and Larry Bird (69.28×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for FIBA EuroBasket. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.