Orlando Magic Audience in Germany
Orlando Magic has an estimated audience of 636,100 people in Germany. 59.3% are female, 40.7% are male, average age 38.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Gala, Bonprix, QVC, Ernsting's family.
The average Orlando Magic fan in Germany is 38.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Gala, Bonprix, with strongest over-indexing on Tagesschau (2× the country average). Demographically, the Orlando Magic audience skews more female with an average age of 38.0, and over-indexes on personality traits such as Price Sensitivity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Basketball
Demographics of Orlando Magic fans
| Metric | Value |
|---|---|
| Female | 59.3% |
| Male | 40.7% |
| Average age | 38.0 |
| Estimated audience size | 636,100 |
Audience persona
The typical Orlando Magic fan in Germany is more female, around 38.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 173,729 | 1.25× |
| Bayern | 114,865 | 1.12× |
| Baden-Württemberg | 86,885 | 1× |
| Niedersachsen | 67,265 | 1.09× |
| Hessen | 50,581 | 1.04× |
| Berlin | 43,614 | 1.53× |
| Rheinland-Pfalz | 33,697 | 1.06× |
| Schleswig-Holstein | 22,485 | 0.98× |
| Hamburg | 20,150 | 1.4× |
| Brandenburg | 17,536 | 0.89× |
| Sachsen | 15,015 | 0.48× |
| Sachsen-Anhalt | 12,629 | 0.77× |
| Mecklenburg-Vorpommern | 12,525 | 1.03× |
| Thüringen | 11,735 | 0.72× |
| Bremen | 5,514 | 1.01× |
| Saarland | 4,787 | 0.61× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2× | Movies & TV |
| Gala | 1.88× | News |
| Bonprix | 2.18× | Shopping |
| QVC | 2.36× | Movies & TV |
| Ernsting's family | 2.24× | Shopping |
| Let's Dance (German TV series) | 1.86× | Movies & TV |
| Wetter.de | 1.92× | Home & Garden |
| Roland Kaiser | 1.93× | Music & Radio |
| Tchibo | 1.75× | Shopping |
| Therapy | 1.5× | Health |
| C&A | 1.54× | Shopping |
| Gute Zeiten, schlechte Zeiten | 1.61× | Movies & TV |
| Storm of Love | 1.95× | Movies & TV |
| Street One | 2.06× | Fashion & Accessoires |
| Ulla Popken | 2.22× | Fashion & Accessoires |
| Thermomix | 1.99× | Home & Garden |
| Diane Keaton | 2.09× | Movies & TV |
| Shop Apotheke | 1.57× | Shopping |
| GMX Mail | 1.7× | Internet & Social Media |
| Fressnapf | 1.63× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.1 |
| Travelling | THRILL | 1.05 |
| Family Orientation | CONSERVATISM | 0.98 |
| Indulgence | JOY | 0.95 |
| Social Media Usage | JOY | 0.94 |
| DIY Mentality | THRILL | 0.93 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 54.8% |
| United Kingdom | 8.0% |
| Brazil | 6.3% |
See Orlando Magic audiences in other countries
More Basketball audiences in Germany
- NBA (5,399,543)
- Fenerbahçe Men's Basketball (4,667,064)
- Germany men's national basketball team (2,851,400)
- Basketball (ball) (2,716,388)
- NBA Finals (2,509,336)
Frequently asked questions
How many fans does Orlando Magic have in Germany?
Orlando Magic has an estimated audience of 636,100 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Orlando Magic fans?
59.3% of Orlando Magic fans are female, 40.7% are male, with an average age of 38.0 years.
Which brands do Orlando Magic fans like most?
Orlando Magic fans show strongest brand affinity for Tagesschau (2×), Gala (1.88×), and Bonprix (2.18×) over the country average.
Where do Orlando Magic fans live in Germany?
Orlando Magic fans in Germany are most concentrated in Nordrhein-Westfalen (reach 173,729), Bayern (reach 114,865), and Baden-Württemberg (reach 86,885). These three regions account for the largest share of the active audience.
What other brands do Orlando Magic fans also like?
Beyond Orlando Magic itself, the audience over-indexes on Gala (1.88×), Bonprix (2.18×), QVC (2.36×), and Ernsting's family (2.24×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Orlando Magic. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.