GMX Mail Audience in Germany
GMX Mail has an estimated audience of 6,298,921 people in Germany. 56.6% are female, 43.4% are male, average age 47.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wetter.com, Wolfgang Petry, Bild, BUNTE.de, Gala.
The average GMX Mail fan in Germany is 47.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wetter.com, Wolfgang Petry, Bild, with strongest over-indexing on Wetter.com (4.1× the country average). Demographically, the GMX Mail audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Internet & Social Media · Type: Website / Newspaper / Magazine
Demographics of GMX Mail fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 47.7 |
| Estimated audience size | 6,298,921 |
Audience persona
The typical GMX Mail fan in Germany is more female, around 47.7 years old, with strong Pet Ownership tendencies and a notable affinity for Wetter.com.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,340,198 | 0.97× |
| Bayern | 968,637 | 0.96× |
| Baden-Württemberg | 892,321 | 1.04× |
| Niedersachsen | 614,923 | 1.01× |
| Sachsen | 404,301 | 1.31× |
| Hessen | 390,464 | 0.81× |
| Rheinland-Pfalz | 310,886 | 0.99× |
| Brandenburg | 242,057 | 1.24× |
| Berlin | 233,056 | 0.83× |
| Schleswig-Holstein | 231,636 | 1.02× |
| Thüringen | 182,750 | 1.14× |
| Sachsen-Anhalt | 181,270 | 1.11× |
| Mecklenburg-Vorpommern | 138,793 | 1.15× |
| Hamburg | 117,125 | 0.82× |
| Saarland | 65,623 | 0.85× |
| Bremen | 40,677 | 0.76× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wetter.com | 4.1× | Home & Garden |
| Wolfgang Petry | 8.97× | Music & Radio |
| Bild | 2.21× | News |
| BUNTE.de | 4.5× | Internet & Social Media |
| Gala | 2.5× | News |
| Tagesschau | 1.98× | Movies & TV |
| Roland Kaiser | 3.08× | Music & Radio |
| Storm of Love | 3.32× | Movies & TV |
| Peter Maffay | 4.26× | Music & Radio |
| FOCUS Online | 2.35× | News |
| Iris Berben | 3.41× | Movies & TV |
| Sarah Engels | 4.46× | Movies & TV |
| Helene Fischer | 2.19× | Music & Radio |
| Spiegel Online | 1.63× | News |
| Simone Ballack | 3.87× | Movies & TV |
| Tichys Einblick | 3.59× | Politics & Society |
| Let's Dance (German TV series) | 2.32× | Movies & TV |
| Andrea Berg | 3.54× | Music & Radio |
| Schlager music | 2.18× | Music & Radio |
| Gute Zeiten, schlechte Zeiten | 2.21× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.57 |
| Community Orientation | OPEN | 1.36 |
| LGBTQ+ Identity | OPEN | 1.25 |
| Patriotism | CONSERVATISM | 1.2 |
| Need for Security | CONSERVATISM | 1.19 |
| Tradition | CONSERVATISM | 1.17 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 62.7% |
| Austria | 15.1% |
| Switzerland | 6.8% |
See GMX Mail audiences in other countries
More Internet & Social Media audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does GMX Mail have in Germany?
GMX Mail has an estimated audience of 6,298,921 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of GMX Mail fans?
56.6% of GMX Mail fans are female, 43.4% are male, with an average age of 47.7 years.
Which brands do GMX Mail fans like most?
GMX Mail fans show strongest brand affinity for Wetter.com (4.1×), Wolfgang Petry (8.97×), and Bild (2.21×) over the country average.
Where do GMX Mail fans live in Germany?
GMX Mail fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,340,198), Bayern (reach 968,637), and Baden-Württemberg (reach 892,321). These three regions account for the largest share of the active audience.
What other brands do GMX Mail fans also like?
Beyond GMX Mail itself, the audience over-indexes on Wolfgang Petry (8.97×), Bild (2.21×), BUNTE.de (4.5×), and Gala (2.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GMX Mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.