Rascasse Audience Intelligence

GMX Mail Audience in Germany

A data profile of the people who buy, follow and care about GMX Mail in Germany — modelled from more than twelve digital signal sources. GMX Mail has an estimated audience of 6,298,921 people in Germany.

#31among Website / Newspaper / Magazine in Germany#20in Internet & Social Media

The average GMX Mail fan in Germany is 47.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Wolfgang Petry, Wetter.com, Bild, with strongest over-indexing on Wolfgang Petry (8.97× the country average).

Demographically, the GMX Mail audience skews more female with an average age of 47.7, and over-indexes on personality traits such as Community Orientation, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical GMX Mail fan in Germany is more female, around 47.7 years old, with strong Community Orientation tendencies and a notable affinity for Wolfgang Petry.

Category: Internet & Social Media · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GMX Mail profile in Germany.

Audience size
6.3M
in Germany
Gender
56.6%♀
43.4% male
Age
47.7
average years
Country rank
#742
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of GMX Mail

56.6% are female, 43.4% are male, average age 47.7.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for GMX Mail audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age47.7
Estimated audience size6,298,921
Fig. 03

Age distribution

Ø 47.7
average years
Age distribution of the GMX Mail audience in Germany
Age bracketShare%
16-195%
20-2910%
30-3917%
40-4929%
50+39%
Fig. 04

Worldwide distribution

51.3%

of the worldwide GMX Mail audience comes from Germany.

Worldwide audience distribution share by country for GMX Mail
CountryShare
Germany51.3%
Austria23.1%
Switzerland11.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GMX Mail audience in Germany is strongest.

Fig. 05

Top regions by affinity

GMX Mail fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~400K1.28×
02Brandenburg~200K1.25×
03Mecklenburg-Vorpommern~100K1.18×
04Thüringen~200K1.17×
05Sachsen-Anhalt~200K1.14×
06Schleswig-Holstein~200K1.03×
07Baden-Württemberg~900K1.00×
08Niedersachsen~600K0.99×
09Rheinland-Pfalz~300K0.99×
10Nordrhein-Westfalen~1.5M0.94×
11Bayern~900K0.94×
12Saarland~70K0.90×
13Hessen~400K0.81×
14Hamburg~100K0.81×
15Berlin~200K0.79×
16Bremen~40K0.78×
Fig. 06

Affinity by region

Affinity by region — GMX Mail, Germany
0.78×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GMX Mail audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GMX Mail audience
#·InterestCategoryAffinity×
01Wolfgang PetryMusic & Radio8.97×
02BUNTE.deInternet & Social Media4.50×
03Sarah EngelsMovies & TV4.46×
04Peter MaffayMusic & Radio4.26×
05Wetter.comHome & Garden4.10×
06Simone BallackMovies & TV3.87×
07Tichys EinblickPolitics & Society3.59×
08Andrea BergMusic & Radio3.54×
09Iris BerbenMovies & TV3.41×
10Storm of LoveMovies & TV3.32×
11Roland KaiserMusic & Radio3.08×
12Beatrice EgliMusic & Radio3.04×
13In aller FreundschaftMovies & TV2.95×
14FOCUS OnlineNews2.35×
15Thomas GottschalkMovies & TV2.31×
16BildNews2.21×
17Gute Zeiten, schlechte ZeitenMovies & TV2.21×
18Helene FischerMusic & Radio2.19×
19Schlager musicMusic & Radio2.18×
20TagesschauMovies & TV1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GMX Mail audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GMX Mail audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.44×
MindfulnessBALANCE1.39×
Pet OwnershipJOY1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GMX Mail audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does GMX Mail have in Germany?

GMX Mail has an estimated audience of 6,298,921 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of GMX Mail fans?

56.6% of GMX Mail fans are female, 43.4% are male, with an average age of 47.7 years.

03

Which brands do GMX Mail fans like most?

GMX Mail fans show strongest brand affinity for Wolfgang Petry (8.97×), Wetter.com (4.1×), and Bild (2.21×) over the country average.

04

Where do GMX Mail fans live in Germany?

GMX Mail fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1.5M), Bayern (reach ~900K), and Baden-Württemberg (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do GMX Mail fans also like?

Beyond GMX Mail itself, the audience over-indexes on Wetter.com (4.1×), Bild (2.21×), Sarah Engels (4.46×), and BUNTE.de (4.5×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Internet & Social Media audiences in Germany

See GMX Mail audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for GMX Mail. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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